Tracking 404 Pages with Google Analytics

Switching blogging platforms has introduced me to some unique problems and some cool tools. One of the problems I had to find a solution for was tracking 404 errors using Google Analytics. As GA is a script based analytics tool, I figured I would need to find a new solution that used the site logs instead.

A quick “google” later and I discover Google Analytics has already thought of this problem and created a solution.

So, for all of GA users, here’s your solution for tracking 404 errors, whether you’re switching blog interfaces, or not. :-)

Google, Diet Coke & Mentos – the Perfect Menage a Trois?

Google just sent me an example of how their Google Video sponsorship’s can work. The video is very cool, with 200+ diet Coke bottles and a bunch of Mentos used to create a domino-effect display. The sponsored ad – which is assumed to be courtesy of Coke – comes at the end.

And you thought the fountains at the Bellagio were cool.

Now, here’s a question for you. Is a viral video, really viral if Google has to use its PR team to spread the word? :-)

Update: More at the official Google Blog.

Channel Sponsors

Six Apart Launches Vox Private Blogs

Six Apart, the same team that gave us TypePad and Movable Type, has finally launched their new service Vox. After being tested in beta by more than 50,000 users, the new platform brings bloggers a host of new features, including five different levels of privacy. Six Apart is betting that many users will like being able to decide who gets to see their blog post…

“Not everything has to be published for public consumption,” said Mena Trott, who with her husband Ben co-founded Six Apart in 2002. “Everyone has their own assumptions about blogs. We think it is about publishing the stuff you care about to the people you care about,” she said in an interview.

Goodbye Pluck RSS Reader

Sid has news that Pluck will be shutting down its RSS reader service after giving it a good effort over the past two years.

According to Pluck

You have until 1/5/2007 to export your data, after which our servers will be turned off and your data will be deleted. Note that the Pluck RSS readers are not supported for use on the new releases of IE (version 7) and FireFox (version 2).

I guess they just decided it wasn’t worth the effort to compete against the likes of Bloglines and the new Google Reader.

Blog Aggregator Blogniscient Acquired

Top10Media, owners of TopTenSources (a human edited blog aggregator), have decided they can’t fully rely on the human intervention model and have acquired blog aggregator Blogniscient.

Never heard of Blogniscient? Here’s what they have to say about themselves…

Blogniscient categorizes and ranks blogs and blog articles in real time, providing up-to-date information on the hottest blog entries in a user-friendly format. Blogniscient organizes blogs and blog articles by category, allowing you to easily navigate between categories of interest and see the most sought-after information within each category.

Hat-tip to the TC guys.

Garrett French Leaves MSI and SearchEngineLowdown

I feel sorry for my old blog, SearchEngineLowdown.com. While it was tough to leave it last year, I at least felt good leaving it in the capable hands of Garrett French.

Now comes news that Garrett is the latest star employee to leave the once great, but now floundering, MarketSmart Interactive (formerly WebSourced/KeywordRanking.com). What’s bad for SEL, is good for Garrett as he’s found a shiny new home to spill forth his marketing genius.

He may not be quite ready to spread the word yet, but I know all and see all. ;-)

Hedge Funds Using RSS Monitoring

TechCrunch has an interesting piece on Monitor110, an online monitoring tool aimed at the hedge-fund market.

The service tracks information from now 50 million sources, analyzes it for topical relevance and delivers near real time alerts to customers. It focuses on blog, deep web and static web changes. Topical expertise evaluation is an important part of the secret sauce.

This is a fantastic use for online monitoring. I’ve been telling businesses that there is all kinds of information out there, just begging to be found. Using RSS to track what is being said about a company and mining for financial information is a great example of how companies can use the web to ensure they never miss a thing!