Google and CSS Files, It’s Not What You’re Thinking

It seems like every other week, someone will come out with a story that just catches fire in the SEO community. After all, we SEOs need something to gossip about don’t we? The story of the week has been Google indexing CSS & JS files. From there Threadwatch & Wolf Howl picked it up.

I think most of these people have it wrong though. Do we really think that Google is worried about hidden text in this day and age? There are so many legitimate ways and reasons to place text on a page that the users do not see when it first loads. Just look at Yahoo’s homepage and use of CSS on-page tabbed browsing. I believe the only on-page spam techniques they really care about are auto generated content, cloaking, and redirects. Hidden text is just no longer a factor in Google’s SERPs.

Jon Schepke Back in Business with SIM Partners

Former Proceed Interactive exec, Jon Schepke, is back in business for himself, after a brief gig with iCrossing. The lure of starting another internet marketing firm was just too much for Jon – I know how that feels – and so he’s brought together some former Proceed employees and launched Strategic Internet Marketing Partners.

Best of luck Jon!

Channel Sponsors

Google Named Fortune’s Best Place to Work

Grab you morning coffee and settle down for a long, envy-inducing read as to how Google made it to the top of Fortune’s list of Best Companies to Work For.

Is it any wonder, with benefits like these?

At Google you can do your laundry; drop off your dry cleaning; get an oil change, then have your car washed; work out in the gym; attend subsidized exercise classes; get a massage; study Mandarin, Japanese, Spanish, and French; and ask a personal concierge to arrange dinner reservations. Naturally you can get haircuts onsite. Want to buy a hybrid car? The company will give you $5,000 toward that environmentally friendly end. Care to refer a friend to work at Google? Google would like that too, and it’ll give you a $2,000 reward. Just have a new baby? Congratulations! Your employer will reimburse you for up to $500 in takeout food to ease your first four weeks at home. Looking to make new friends? Attend a weekly TGIF party, where there’s usually a band playing. Five onsite doctors are available to give you a checkup, free of charge.

New Court Ruling Favors Those Bidding on Trademarked Keywords

Eric Goldman breaks-down a recent court ruling that appears to allow the use of trademarked keywords in sponsored ads. Focusing mostly on using trademarks for keyword “bids” and not ad creative, the court ruled that merely bidding on a trademark term is not enough to confuse a consumer.

The court holds that, as a matter of law, the use of keyword-triggered ads and keyword metatags cannot confuse consumers if the resulting ads/search results don’t display the plaintiff’s trademarks. Given the inconsistencies of past rulings, I simply don’t believe that this case will be the final word on the matter. However, if other courts follow this conclusion, we would see a reduction in the quantity of silly litigation over keyword advertising and keyword metatags.

ChaCha-Ching! Amazon’s Jeff Bezos Among Group Investing $6 Million in Human-Powered Search Engine

It looks like we’ll be hearing more of human-powered search engine ChaCha as they today announce they have secured $6 million in private funding. The group of investors includes…

…Bezos Expeditions, the personal investment firm of Jeff Bezos, with additional participation from Rod Canion, founding CEO of Compaq Computer, and Jack Gill, veteran Silicon Valley investor, founder of Vanguard Ventures and current partner at Maven Ventures

ChaCha launched in September 2006 and claims to have 20,000 people signed-up as user guides. They don’t reveal how many people are actually using the search engine, but claim they have “already garnered user traffic at levels that exceed many first generation search engines”. Anyone care to guess what that number would be?

Sex Vs. Zune

After I announced I’d be giving away a free Zune MP3 player to one lucky member of Marketing Pilgrim’s MyBlogLog community, Shoemoney decided he’d throw down the gauntlet.

His challenge? That sex still sells and people who join MyBlogLog are essentially only one step above MySpace users (my words, not his), and would rather see a photo of an attractive girl in a tight top, than win a Zune.

It’s an interesting challenge, and while I’m more interested in building community members than beating Jeremy, it will be fun to see who “wins” this social experiment.

So, in the meantime, I’ll ask you. Are you that easily swayed by a picture of a pretty girl? Or does old fashioned bribery work best? ;-)

Thanks for adding an extra twist Jeremy!

Sentiment Analysis for Internet Explorer; Comparing to Firefox


Digg!

This is another post in the “IE 7 Sucks” series. This time, I’ve been poking around at data that suggests IE 7 really is crap, and it’s not just readers of Marketing Pilgrim, that think so.

Taking a look at Opinmind, we learn that only 24% of bloggers have a positive sentiment towards Internet Explorer, compared to 69% positive with Firefox.

Switching to Technorati, we discover 632 bloggers have stated “internet explorer sucks“, compared to 274 who think the same of Firefox.

Using Google Trends, it’s clear that more people are looking to download Firefox, compared to IE. In contrast, more users are looking to uninstall Internet Explorer, than FF.