Paid review poll

DazzlinDonna at SEO Scoop is polling her readers to find out how they feel about paid reviews.

Let’s make this ‘scientific’—go vote!

Google Slams Click Forensics Click Fraud Study…Again

On Tuesday, I voiced my concerns on trusting click fraud data, released by a click-fraud monitoring company.

Yesterday, Google’s Shuman Ghosemajumder (whom I interviewed back in December) fired back at Click Forensics, pointing out all manner of flaws to their study.

We found serious flaws in their counting of clicks – a more fundamental issue than their counting of click fraud. They were making basic counting mistakes and inflating the number of clicks by an average of 40%. The source of this problem is incorrectly counting page views – from users browsing through an advertiser’s site – as clicks.

Shuman also discussed how Click Forensics measures clicks, Google didn’t even charge for, and follows up his original post with one that goes into more detail.

Channel Sponsors

MyBlogLog Background and Feature Requests

MyBlogLog is certainly the talk of the blogosphere these days. Readers know that I’m a big fan of the service – even though I can’t wait for their move to faster servers – and the company continues to add new users every day.

Lee Odden had a chance to ask Scott Rafer a few questions. Not too much info – Scott’s a busy man – but we do learn that they have over 50k users and growing by 2% each day.

Meanwhile, Shoemoney, has a list of ten features he’d like to see added to the service. If they’re open to suggestions, here’s mine:

  1. I love that the MBL avatar is added to comments, but if a commenter is not a MBL member, I show a small question mark. Maybe let me control what is shown instead, or at least display an invite to the commenter, to join my community.

Technorati Launches Where’s the Fire? (WTF)

We caught a brief glimpse of Technorati’s WTF, yesterday, when Rubel captured a screenshot before the service was pulled. Today, Technorati’s David Sifry makes the official announcement about the launch.

So what exactly is WTF?

When you see a top search with an orange flame next to it, it means at least one person from the community has written their view as to why that topic is hot – right now. The community is also invited to either write their own explanation or vote on the WTFs they view as most helpful. Based on a combination of number of votes and timeliness, the top WTFs by search topic appear on the top of the results page.

Still Running the MyBlogLog Zune (iPod) Contest

Despite all of the grief that came my way yesterday, the MyBlogLog contest is still alive and well.

All you need to do is join our MyBlogLog community and you’ll automatically be entered to win a Microsoft Zune – or if you hate the idea of owning anything MSFT, we’ll send you an iPod instead. Also, don’t forget, if you’ve blogged about the contest, and win, we’ll give you some $100 Shure headphones too!

In the meantime, we’ve updated our MyBlogLog avatar to keep everyone happy…

Note to Danny Sullivan – stop lurking, start your own MyBlogLog contest, you know you want to. ;-)

Take advantage of “thank you”

In response to Matt McGee’s list of the four most underutilized pages on your site, Brad Geddes at blogged today on what he thinks is the most underutilized page on your website: the “Thank you” page. Brad says of “Thank you” pages:

[D]o you give someone the ability to continue to interact with your site? Or are you saying ‘Thank you very much, now go away’? Don’t just lose that customer interaction, continue to engage them towards other aspects of your website or business.

Brad’s on to something here: once you’ve acquired a lead for your business, are you taking full advantage of their interest? Do you offer them more opportunities to find what they need from you or other things that might interest them?

Google Q4 Profit Triples, Beats Wall Street Estimates

Google has just released their Q4 numbers and it looks like they’ve blown away estimations.

Fourth quarter net income surged to $1.03 billion from $372 million during the same period in 2004!!

Sales (excluding payments to ad partners) grew 70%+ to $2.23 billion.

Wall Street had been expecting $2.92 per share and got $3.29. adds

Google-owned sites generated 62% of total revenue and posted a gross revenue increase of 80% from a year ago. Google’s partner sites generated 37% of total revenue and showed 50% growth from a year ago.

Despite all that growth, the stock is taking a hammering in after-hours trading.