Is MySpace Really Larger than Yahoo?

So, Red Herring tells us that a new comScore report will show that MySpace had more page views in November than Yahoo.

What I would like to know is what was the average length of visit for those page views. It’s one thing to throw a lot of crap against a wall, but how much of it is sticking. In other words, which of the two sites does a better job of engaging its visitors?

At first glance, you may think MySpace is the winner. After all, it has more page views, with fewer visitors than Yahoo. But, there’s so much junk on MySpace, I’m curious to learn the average visit length of a MySpace visitor, compared to Yahoo.

Anyone seen the numbers for this?

Law Requires Disclosure of Affiliate Marketing Links, Word-of-mouth and Paid Reviews

Copyblogger has been digging around a new statement made by the Federal Trade Commission and reported by the Washington Post.

The bottom line, the FTC is pushing to make companies disclose any compensation received when promoting a product or company. While this is not a new law, the FTC wants marketers to know how it intends to interpret existing legislation.

…companies engaging in word-of-mouth marketing, in which people are compensated to promote products to their peers, must disclose those relationships…Word-of-mouth marketing can take any form of peer-to-peer communication, such as a post on a Web blog, a MySpace.com page for a movie character, or the comments of a stranger on a bus.

Channel Sponsors

Have a quickie…

…actually, have two quickies:

  1. Nathan reports that internet browser Opera has renewed its partnership with Google.
  2. Pronet Advertising – home of Neil and Cameron of ACS – are offering to pimp the links of a new site each week.

Maybe Alexa Stats Can Be Trusted After All

Well look what the Alexa folks shared on their blog. They took the publicly available Sitemeter stats for a couple of web sites and matched them against the Alexa traffic history graphs.

Here’s the comparison for TechCrunch.

The green graph is the site stats and the blue line is Alexa overlaying them.

Interesting, Rand, what do ya think? It appears Alexa is able to get the numbers right, relative to data within one site, maybe they just suck at comparing data from differnt sites.

Reminder – Last Chance to Subscribe to RSS Feed and Win an iPod

If you’ve not already subscribed to our RSS feed, now would be a good time, as the deadline for drawing is this Friday. We’ve not yet posted the secret message – available only to RSS subscribers – that will see one lucky winner receive an iPod or possibly a Zune.

Full details of the contest can be found here.

Here’s that feed again – http://feeds.feedburner.com/marketing-pilgrim

The hidden message could come at any time before Friday!

P.S. For those of you reading this message in your RSS reader, this is NOT your cue to enter, this is just a reminder for those who have yet to subscribe. ;-)

Google Adds New Features to Google Finance

Just heard from Google that they are adding new features to Google Finance today.

New features include:

  • Enhanced Charts: Comprehensive charts now display up to 40 years of historic data for US stocks.
  • Market Trends: A “top-mover” module on the Google Finance homepage now highlights the market’s top moving companies (featured categorically by price, market cap, volume, and queries).
  • Customizable Portfolios: Store multiple portfolios and upload information from other online portfolios to Google Finance. Preset views and tracking offer users various ways to customize and organize portfolio interactions.
  • New Homepage Design: Users can now also view currency information, sector performance for the US market, and a listing of top market movers – all from the Google Finance homepage.

Yahoo’s New Search Marketing Platform Open to New Advertisers

If you’ve not yet had a chance to use Yahoo’s new search marketing platform (aka Panama), you can get a look by signing up for a new account. Yahoo has announced that as of today, new advertisers signing-up, will get direct access to the new platform.

Existing advertisers will be upgraded over the coming weeks, but can request a faster upgrade here.