Managers Look for Useless Info

Accenture Ltd. reports that managers spend up to 2 hours a day searching for information—and more than half of that data they describe as “useless.” The survey of 1000 US and UK managers reveals that managers waste a lot of time on research.

Among the findings:

  • 59% of the managers claim that they miss potentially valuable information “almost every day” because it’s somewhere else in the company.
  • 57% say that having to go to multiple sources for information is a difficult aspect of their jobs.

Some managers blame the vast amounts of available information or having to go to three or more sources to gather data for this shortcoming. Others blame other parts of their own companies for making it difficult to keep track of their activities or access their information. Those info hogs.

What’s Hot on Pilgrim’s Picks?

I read hundreds of blog posts each day – ok, sometimes just the titles – and unfortunately don’t have time to comment on all of the ones I find interesting. Instead of these becoming “vosts” (vaporized posts), I’ve started sharing them via Google Reader.

If you’re not already reading Pilgrim’s Picks, or subscribing to it’s RSS feed, here’s what you missed recently:

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What Should Yahoo Do With MyBlogLog?

Over at Search Engine Journal, Loren provides his thoughts on why it was a good move for Yahoo to acquire MyBlogLog and offers some suggestions on how the blogging community will help Yahoo, including:

Out of all the Yahoo properties which I think will benefit from the MyBlogLog acquisition, I feel that YPN has the most to gain…In MyBlogLog, YPN now as the perfect tools to connect with these bloggers and judge the quality of blogs based upon the readers of the blogs and their audience.

I agree, Yahoo’s acquisition was smart. They needed a way to better connect with bloggers and, instead of spending millions on developing their own platform AND waiting for it to be a success, a quick $10m spend, and they’ve solved the problem.

Cingular and Apple Dropped the SEO Ball with iPhone

There is a reason that smaller agile companies and entrepreneurs will always have a place on the web. Big corporations just don’t get it sometimes.

Take for example Apple’s iPhone launch. Both Cingular and Apple where in the perfect position to dominate the free market for the product. After all, they are the source and in the end, it all comes from them. So how is it that when I search Google for iPhone, Cingular is not anywhere on the first page and the only place you find Apple is in the sponsored results?

In fact, let’s look at the site searches on Cingular.com and Apple.com for iPhone. There is not a single page on either site that is optimized for the iPhone.

Ask.com’s Jim Lanzone Reveals Plans for Search Engine’s Future

ZDNet’s Donna Bogatin has an interesting interview up with Ask.com CEO, Jim Lanzone. She asks some probing questions, and Jim shares some interesting morsels.

On switching users to the new AskX environment…

The AskX website is a testing ground for what the next generation of Ask.com could be. AskX.com is the sandbox area and slowly but surely will be migrated over to everyday Ask.com users starting at some point in this quarter, but we have a lot of testing to do still. AskX is the potential future interface of Ask.com or potential future experience for Ask.com.

On exploring paid search partners outside of Google…

Eons’ Jeff Taylor Wants to Make Over-50s Cranky.com

Whenever I visit my in-laws I tend to notice a strange TV commercial for a company called Eons, with an overly-charming Jeff Taylor telling the over 50 crowd there is a social community just for them.

Now comes news that the founder and former chairman of Monster.com has launched a new search engine to satisfy the search requests of those approaching the golden years of life.

Cranky.com uses Ask.com’s index for its backbone, but tries to serve results that are better targeted to Baby Boomers.

…there were also several key differences between what’s interesting to younger Web users and the older ones that Cranky.com is targeting. While Paris Hilton and Britney Spears were top celebrity searches on Yahoo and Google, author Stephen King was the most searched celebrity according to Cranky.com. Other popular searches on Cranky.com were for information about brain builder mental exercises and jobs after retirement.

Scoble, Kawasaki and Godin Score "D-" For Blog Monetization

Over at BlogKits, Jim Kukral asks why popular bloggers like Robert Scoble, Jason Calacanis, Mark Cuban, Guy Kawasaki & Seth Godin aren’t doing a better job of monetizing their traffic?

It’s a great question and one that Jim asked of many other bloggers, including me…

I certainly think that Guy and Seth are mostly leveraging their blogs for promoting their own books, so it may not make sense to distract readers by including ads for other sites. In the case of Robert, Jason and Mark, I think they should definitely consider better ways to monetize their incredible traffic. If nothing else, they should look to include ads for their own companies – podtech, mavericks/HDnet etc. With the traffic levels they have, each could easily make $10k+ per month in advertising revenue. I bet Scoble could add 4 125×125’s and get $10k each, without too much effort on his part.