Google Audio Ads Opens Up Radio Testing

About twenty advertisers are taking part in a new beta test of Google Audio Ads, ClickZ writes.

The advertisers are uploading 30-second radio ads, in MP3 format, which will air on around 700 radio stations.

 

Google Audio Ads are sold on a CPM basis through the AdWords platform, and advertisers can target on factors like geographical market and time of day. Reporting functions disclose which stations ran ads and when, and real-time air checks are available, a bit of a novelty for interactive marketers who have grown used to not seeing their non-search executions.

It’s somewhat interesting that the ads will be on a CPM and not CPA (cost per action) model. I thought Google’s plans were to shake-up the advertising industry by bringing their AdWords model to other channels. Instead, a CPM model suggests that Google’s not confident they can make money on a CPA basis on anything other than search.

Internet Marketing News for Thursday

Normal blogging service will resume tomorrow. In the meantime, here’s the best of today’s news stories.

Channel Sponsors

The Best Internet Marketing News for Wednesday

I’m finally in Chicago and don’t have a whole lot of time for blogging – which will give me the shakes by the end of the day!

Anyway, here’s what caught my attention today.

Thanks again to our Pilgrim Partners

I figured with ten news items added today, you’d indulge me with one extra one to thank our sponsors and advertisers – or what we call our Pilgrim Partners.

Handy Recovery – if you’re like me, you’ve accidentally lost a file or two in your time. With Handy Recovery, you can recover files lost due to accidental deletion or a virus.

TextLinkBrokers – if you looking to buy links – for traffic or SEO – TextLinkBrokers has a vast network of link partners and great pricing.

GoTo Meeting – I’ve used WebEx many times, but for ease of use and affordability, my vote goes to GoTo Meeting – I use it with all my client consultations!

A Home for Portland Search Marketers

You know an industry is maturing when it becomes large enough to create regional membership groups. Earlier this year, a bunch of DFW SEM’s formed an alliance and now some search marketers in Portland have decided they need one too.

SEMpdx is out to prove that Portland can hang with Seattle. ;-)

Search Engine Journal Gets New Look

Lee Odden points to a new look for Search Engine Journal. Looking good Loren!

Great Britain’s Online Ad Growth Higher than United States

The New York Times has a lengthy article on the growth of online advertising in Great Britain, and how it’s outpacing the U.S. In fact, online advertising in Britain is growing by 40% and is expected to account for 14% of all advertising spend – more than twice the percentage in the United States.

While it may seem strange that Britain is able to go from lagging the U.S., to kicking its butt, it makes a lot of sense.

…British media are nearly all aimed nationwide in contrast to the United States newspaper and television markets, where local and regional markets are big players. These local markets in the United States have, so far, been slow to move ad money online.