The New York Times has a lengthy article on the growth of online advertising in Great Britain, and how it’s outpacing the U.S. In fact, online advertising in Britain is growing by 40% and is expected to account for 14% of all advertising spend – more than twice the percentage in the United States.
While it may seem strange that Britain is able to go from lagging the U.S., to kicking its butt, it makes a lot of sense.
…British media are nearly all aimed nationwide in contrast to the United States newspaper and television markets, where local and regional markets are big players. These local markets in the United States have, so far, been slow to move ad money online.
A new Yahoo study, in conjunction with comScore Networks, has discovered that when combined, search and display advertising deliver profoundly better results than when used independently.
Online users who were exposed to both the search and display advertising campaigns increased their share of page views relative to competitive sites by 68 percent, and time spent by 66 percent. More importantly, among those exposed to both the search and display ads, purchases of the advertiserâ€™s products and services increased by 244 percent online and 89 percent offline compared to online users with similar behavior who were not exposed to these ads.
There’s also positive news for those seeking brand-lift.
In a recent study, Forrester Research assembled a list of 53 agencies and then selected six top providers to evaluate in-depth based on their revenues, balance of services, and enterprise focus.
There’s lots of interesting information relating to the strengths and weaknesses of each of the six top providers and tips for selecting your own vendor. You can purchase the full report for $995. Congratulations to iProspect for coming out on top, once again.
One interesting snippet of information. I knew iCrossing had been growing like crazy, but didn’t realize they’d had totally blown past by iProspect.
Here’s the top 6′s revenue numbers from SEM.
360i – $12M (SEM revenues in 2005)
iCrossing – $31.3M
IMPAQT – $7M
iProspect – $14.7M
Outrider – $10M (estimated)
Reprise Media – $15M
Ask.com has taken its existing maps service, combined it with content from parent-company IAC’s CitySearch and Ticketmaster, stirred the ingredients and baked at 400F for 20 minutes. The result? A great new way to search for business, events, movies and maps using a new service called AskCity.
The interface is easy to use, and the 3-panel layout means you’ll keep track of your search. The integration of IAC’s CitySearch and Ticketmaster, means you can also purchase tickets for your favorite events!
Just one question for Ask.com. How hard is it to coordinate the launch with your own blog announcement? This is a great launch and shows how Ask will continue to benefit from IAC, so this two-line note on your blog doesn’t cut-it. Sorry.
Reading SEOmoz’s Rebecca Kelley’s recap of her two weeks interning for SEO firm Fresh Egg, made me wish I could go too! It sounds like Rebecca got a lot of great training from her time with Ammon and the rest of the Fresh Egg crew.
She also got to eat fish and chips and a take a day-trip to my home-town, Brighton. I’m so jealous!
If you’re looking to get a great foundation in SEO, it sounds like a two-week stint as a Fresh Egg intern, is a great investment.
Matt Cutts is a great guy, which is what makes him so valuable to Google. Until he came along, search marketers had to rely on pure guesswork and speculation. While we still have to use guesswork and speculation, Matt does a great job of filling-in the blanks.
Take this recent post, for example, where Matt explains how Google detected spam on a page, removed it from the index, and tried to contact the site owners to let them know.
I love the transparency from Google, but it’s a shame that it’s not consistent. Matt, how long before we get to the point that EVERY web site owner is contacted when a site is penalized?
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