How Far Are You Willing To Go For Linkbait?

It looks like the Copeac Affiliate Network and WickedFire Forums decided to play shirtbait at the recent Affiliate Summit. I didn’t attend but Shoemoney did and he posted a picture of the Copeace shirt. I won’t even try to put in words what the shirt says as I don’t want Andy’s site ranking for such things, but let’s just say it goes to the edge if not over.

This is an obvious attempt to create the type of buzz that I have the feeling is about to happen. I am a fan of both WickedFire and Copeac. They are both run by some great people who are very smart.

Targeting Online Ads to a User Session

Merrell Ligons has come up with a new idea for targeting ads on a web site. As you know, it often takes repeat exposure to get a consumer to notice an ad and recall the company. Merrell suggests that, instead of exposing a site visitor to multiple ads, why not show them just one ad for their entire user session?

What if an advertiser was able to sponsor user sessions instead of buying impressions? For the less technical folks, what if we could guarantee an advertiser that as long as someone is on a website their ad or ads would be the only ones displayed. You could even have a series of banners that displays in succession as the user clicks through the website. 

Channel Sponsors

Google, Apple and YouTube Named 2006 Top Brands

Online branding magazine Brandchannel.com asked 3,625 branding professionals and students to vote on “Which brand had the most impact on our lives in 2006?”.

Here are the top 5 global brands, based purely on impact of the brand:

  1. Google
  2. Apple
  3. YouTube
  4. Wikipedia
  5. Starbucks

The list order changes a little, when you look just at North America:

  1. Apple
  2. YouTube
  3. Google
  4. Starbucks
  5. Wikipedia

Curious about Europe?

  1. Ikea
  2. Skype
  3. Nokia
  4. Zara
  5. Adidas

Google Defuses Googlebombs; Does this Change Link Building Practices?

Google has announced they’ve made some changes to their algorithm to try to identify and suppress the instances of Googlebombs (when many people link to the same page with the same keyword, in an attempt to get that page to rank for an obscure or insulting phrase).

By improving our analysis of the link structure of the web, Google has begun minimizing the impact of many Googlebombs. Now we will typically return commentary, discussions, and articles about the Googlebombs instead….the extra effort to find a good algorithm helps detect Googlebombs in many different languages.

Ok, that’s a great effort. No one really benefits from seeing a Googlebomb listed in the search results, but what does this do for your link building efforts?

Google Updating PageRank Again; Yay for Us!

Barry has reports that Google is again updating the publicly displayed PageRank values for certain websites. Barry’s skeptical, as Google only updated a couple of weeks ago.

Well, I can confirm that some sites have indeed seen a change in PageRank, including Marketing Pilgrim – I almost fell off the chair when I first saw our PR had increased to seven.

Thanks to all the Pilgrims who have help us grow over the past 18 months and linked to us in the process. The last 6 weeks have in particular been a wild ride, with our traffic and Alexa ranking doubling in that period. We’ll keep striving to bring you great value and hot stories throughout 2007.

On that note, be sure to check back on Monday for a new announcement from us.

Microsoft Unhappy With Search Engine Progress

CNET reports Microsoft is not happy with their recent loss of search engine market share.

“On the search side you are correct we lost market share,” Microsoft CFO Chris Liddell said in response to an analyst’s question on the company’s earnings conference call. He said he is “clearly not happy with that.”

While search tries to find footing, Microsoft is happier with the state of their display advertising.

“Clearly there is a better story on the display side,” he said. “We are growing broadly in line with the market…We’re comfortable with the progress we’re making there.”

Google Offers Enhanced Ad Placements for AdSense

Google’s expanding on the recent addition of custom channels in AdSense and is now allowing publishers to create premium inventory on their site with the use of new “ad placements”.

Think of ad placements as ‘enhanced’ custom channels. To create an ad placement, you create and implement a custom channel just as you normally would. The only change is the additional step of providing attributes and an accurate description for your ad placement. On the ‘Channels’ page in your account, click the appropriate ‘edit settings’ link on the right. As you can see below, there will be a box labeled ‘Targeting’ on the next page which, once checked, will show this channel to advertisers as an ad placement.