Have a quickie…

…actually, have two quickies:

  1. Nathan reports that internet browser Opera has renewed its partnership with Google.
  2. Pronet Advertising – home of Neil and Cameron of ACS – are offering to pimp the links of a new site each week.

Maybe Alexa Stats Can Be Trusted After All

Well look what the Alexa folks shared on their blog. They took the publicly available Sitemeter stats for a couple of web sites and matched them against the Alexa traffic history graphs.

Here’s the comparison for TechCrunch.

The green graph is the site stats and the blue line is Alexa overlaying them.

Interesting, Rand, what do ya think? It appears Alexa is able to get the numbers right, relative to data within one site, maybe they just suck at comparing data from differnt sites.

Channel Sponsors

Reminder – Last Chance to Subscribe to RSS Feed and Win an iPod

If you’ve not already subscribed to our RSS feed, now would be a good time, as the deadline for drawing is this Friday. We’ve not yet posted the secret message – available only to RSS subscribers – that will see one lucky winner receive an iPod or possibly a Zune.

Full details of the contest can be found here.

Here’s that feed again – http://feeds.feedburner.com/marketing-pilgrim

The hidden message could come at any time before Friday!

P.S. For those of you reading this message in your RSS reader, this is NOT your cue to enter, this is just a reminder for those who have yet to subscribe. ;-)

Google Adds New Features to Google Finance

Just heard from Google that they are adding new features to Google Finance today.

New features include:

  • Enhanced Charts: Comprehensive charts now display up to 40 years of historic data for US stocks.
  • Market Trends: A “top-mover” module on the Google Finance homepage now highlights the market’s top moving companies (featured categorically by price, market cap, volume, and queries).
  • Customizable Portfolios: Store multiple portfolios and upload information from other online portfolios to Google Finance. Preset views and tracking offer users various ways to customize and organize portfolio interactions.
  • New Homepage Design: Users can now also view currency information, sector performance for the US market, and a listing of top market movers – all from the Google Finance homepage.

Yahoo’s New Search Marketing Platform Open to New Advertisers

If you’ve not yet had a chance to use Yahoo’s new search marketing platform (aka Panama), you can get a look by signing up for a new account. Yahoo has announced that as of today, new advertisers signing-up, will get direct access to the new platform.

Existing advertisers will be upgraded over the coming weeks, but can request a faster upgrade here.

How Hot is Click Fraud?

It’s amazing just how heated of a subject “click fraud” is. When I published details of my conversation with Google, I made no attempt to cover both sides of the story. Long time readers will know that I’ve never believed the hype surrounding click fraud numbers, but they’ll also know that I’m balanced in my coverage.

However, with this article, I felt a balanced report would simply be that, a balanced commentary with no room for conversation. So instead, I kept it one-sided and let the community provide the balance – and boy did they.

So, what were the stats on the post?

5,000+ visitors more than the average day (3,000+ from Digg, ~300 from Techmeme)

50+ links

BlogKits Launches With AdSense Alternative for Bloggers

BlogKits.com has launched with a service that appears to be similar to John Battelle’s FM Publishing, except it focuses on the smaller blog site.

Believing that lower-traffic bloggers were getting a raw-deal by using Google’s AdSense, BlogKits creator Jim Kukral wanted to develop an ad network that would bring big name advertisers to small-name bloggers.

Hoping to make the process of monetizing your blog’s traffic easier, BlogKits promises a simple sign-up process.

  1. Select the style of advertisement to display on your blog.
  2. Decide on the type of advertisers that best match your blog’s content.
  3. Er, actually, that’s it. Upload the code and BlogKits handles the rest.

According to the official press release, initial advertisers include eBay, PayPal, Travelocity, 1&1 Internet Hosting, Cooking.com, USAToday, Staples, Sony, Priceline.com, Hotels.com, Kodak, GoDaddy, Starbucks, Discover Card, Edmunds.com and many more.