How to Own an SEO Firm

Andy has covered how to make your SEO company more profitable, but understanding the inner workings and personnel management of an SEO firm is also an important facet of owning an SEO firm. In light of the recent acquisitions of SEO companies, here are some tips on what to do after acquiring an independent SEO company.

  • SEO requires a certain amount of creativity, flexibility and uncertainty—pretty much anathema to the corporate world. But without these things, your company’s services will become outdated and stagnant.

  • SEO requires research and experimentation. Don’t expect to be able to devote 125% of your resources to slaving away solely for clients, unless your clients are willing to be guinea pigs as your SEOs try out new things—things that may or may not work.

Google AdSense Bans Images Next to Ads

I must admit, I’ve been tempted to experiment with adding images next to Google AdSense ads. I have seen other bloggers use them and heard them gush over how they can help increase click-thru-rates. Unfortunately, Google has just decided that they are not fair to the users (and the advertiser) and have banned images alongside AdSense.

We ask that publishers not line up images and ads in a way that suggests a relationship between the images and the ads. If your visitors believe that the images and the ads are directly associated, or that the advertiser is offering the exact item found in the neighboring image, they may click the ad expecting to find something that isn’t actually being offered. That’s not a good experience for users or advertisers.

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Google Acquires Swiss Internet Mapping Company

Not all Google acquisitions have a $1.65B price tag – in fact very few do. Google has gone back to snapping-up small interesting technology companies, with the acquisition of Endoxon, an internet mapping solutions company (actually, they only acquired 3 of the company’s 6 business units).

The Endoxon team has demonstrated passion and innovation in online mapping and has developed compelling technology that will enhance our Google geo products worldwide. We’re also excited about having a dedicated team in Europe that can bring a distinctively European focus to our Maps products in those markets.

It must be hard for a small company to resist the lure of being part of Google, yet allowed to continue operating in Europe. Google’s becoming the new internet incubator!

The “Long Copy” format: can it work for you?

The new SEO Book sales letter has been live for a little while now. (I’d love to know how it’s doing so far!) Although I think pretty much all Internet marketing sales letters are eerily remniscent of Kevin Trudeau infomercials, this is a definite improvement.

Brian Clark at Copyblogger, who rewrote the page for Aaron, unveiled the letter with an explanation on why the copy is so long (emphasis added):

  • This is not a John Grisham paperback. It is specialized and continually-updated SEO knowledge with a $79 price tag. Most people desire and require a lot of information before they will make this type of purchase.

My Interview with Lee Odden

Lee Odden has an interview with me posted on his blog. Lee know’s how to ask some interesting questions, and one question in particular got me fired-up…

Competition is increasing in the search marketing industry and despite some questionable analysis (Marketing Sherpa) and characterizations (Dave Pasternack) what are some of the most significant opportunities for companies that still have not yet embraced SEO into their marketing budgets?

99 Tips for Branding a Web Site on the Cheap

Aviva Directory has 99 fantastic tips for anyone looking to build, launch and brand a new web site.

This is going in my bookmarks!

iPod Winner Announced

Congratulations to Kevin Henney who wins an iPod Shuffle for spotting our secret RSS-only message last Thursday.

Thanks to all of you who subscribed to the Marketing Pilgrim feed. We hope you’ll keep your subscription due to the great content, but just in case you were about to hit the “unsubscribe” button, you’ll be pleased to know we’ll be running another contest in the New Year.