11 Steps to Becoming a Profitable, Self-Employed SEO

By Jeff Carey

In my opinion, few events are more exciting than putting a client on page one of the search results. A year ago, when I was just getting started and knew next to nothing about search engines, I discovered how to create basic PPC campaigns that amazed my customers, and paid my rent. Equipped with a new marketing tool, one campaign quickly turned into ten. A few months later I was managing nearly 50 campaigns and I made the decision to put aside my web design business and focus entirely on search. These are the eleven steps I took to become a profitable, self-employed SEO.

10 Ideas to Smooth Out Even Rough SEO/SEM Projects

By Scott Clark

Many of us have converged on Search Marketing from other disciplines, be it media marketing, advertising, web development or programming. This diversity is one of the reasons it’s so much fun to mingle compared to any one discipline.

But moving into SEM from other disciplines is not always easy. With web design and programming, the results are usually visible – there are phases of release and visible outcomes. The client nods approval while looking at a screen or printout and everyone moves down the project path. The ads run on the selected media property at the selected time. The ad proof is approved by the client before hitting the magazine. The client can be lazy in their review – they feel they’ve covered the bases by seeing something on the screen or in print. But you can’t “demo�? SEM results – there is no way to “beta�? a Google rank.

Channel Sponsors

SEM Seeks Compatible Organization For Long Term Relationship

By Todd Mintz

“…I Know There Just Gotta Be A Better World Somewhere.�? B.B. King

Over the last several months, I’ve read multiple threads that noted the explosion in the number of SEO job listings. In these postings, people speculated whether this meant Corporate America was finally recognizing that Search Engine Marketing (SEM) has become an essential core competency that needed to be brought “in-house�?. I’ve also read a very funny article about the SEO hiring process from the employer’s perspective. However, I have yet to see any experienced SEO/SEM veteran write openly about their experiences looking for a new position. So, I figure that I have an opportunity to write one of the few SEO articles that has yet to be written:.)

My Site ranks better than yours…

By Julien Raby

The early days…

Do you remember when you first got into SEO? Personally, I was studying general Web Design when I first heard about it. My teacher was trying to explain us the value of a link and why Search Engines gives so much importance to it. He used the “courtyard metaphor�?. “In high School, there is the “Alpha Beta�? gang (Revenge of the nerds copyrights) and the nerds itself. Typically, the guys in the football team get more advantages and attention than nerds. But, if one of the big guys starts hanging with a nerd, it won’t go unnoticed. The nerd will suddenly become more popular. That’s the same thing with Websites and links. If you get a connection with the established ones, your popularity will grow�?. Although it was a questionable choice of metaphor to use in front of a bunch of apprentice programmers, we did understand well the value of a link.

Excuse my French: How to choose keywords for your regional market

By Anne-Marie Castonguay

As the Spanish-speaking market grows online in the US, as the borders in Europe disappear, as China is on the verge of becoming the biggest world market, we are confronted more and more with particular challenges concerning our target’s real language. It gets even more difficult in smaller geographic regions such as the very distinct French-speaking Quebec in Canada. While we, SEO specialists, know the door to traffic heaven is using the right words, tools available are less than useful for regional markets, and they can downright lead you on the wrong path.

SEO is Pointless (But You Don’t Have to Tell Your Clients)

By Jordan McCollum

Sad, but true: our industry is pointless. But don’t go and trash your beautiful keyword research (or worse, kill this browser window!). Of course SEO has a purpose. Simply stated, the purpose of “pure” SEO is to generate more qualified traffic to a website. And that’s good—more is better. Right?

Not always. Sometimes, more is just more.

How can you tell if your SEO is pointless? Here’s an example: Jim Bob’s Weddings-and-Webdings contracted with an SEO company. Six months into the contract, Jim Bob is forwarded a disturbing article that claims “SEO is Pointless.” He calls his SEO for the conversion rate, as suggested in the article. After some prying, Jim Bob finally gets a breakdown:

Pre optimization: 335 unique visitors/month 5 conversions/month
Post optimization: 9500 unique visitors/month 50 conversions/month

Most SEOs are Virgins

by Jeremy Luebke

I can hear the email programs firing up now “…just because I’m up till 5am link building and editing title tags in my underwear does not mean I’m a virgin…” Slow down, you can close your email client, you have it all wrong. A virgin SEO is one that has never had a site banned by a search engine. And like in real life, if you’re a virgin, you don’t know what your missing.

Method to My Madness