UPDATE: Ghosemajumder has clarified that my assumptions of less than 2% should be based on “invalid clicks”, which means the actual number is more likely just a fraction of one percent!
If we’re to believe the tripe fed to us by CNET recently, we’d have to add the New York Times to the list of “spammers” and “scammers” out to game Digg. Why?
TechCrunch reports that the NYT has added social bookmark links to many of its stories, including links to Digg, Facebook and Newsvine.
This seems like a begrudging move for The Times, a paper with an elitist reputation and a crossword puzzle that you need a PhD to solve. A social networking site like Facebook doesnâ€™t seem the type of company that The Times would consort with but getting into social news sharing is just good business these days.
Does this mean that social bookmarking has jumped the shark? How can it be trendy and cutting edge, if even the NYT is in on the act?
It looks like Firefox plans to capitalize in its recent surge in popularity by airing fan-based television commercials, according to Read/WriteWeb.
The ads will initially appear only to viewers in the San Francisco and Boston area, but will likely expand to other areas over time. Each ad will focus on the theme that Firefox is “the safest, fastest and most enjoyable way to experience the Web,” and will be sponsored by users and fans of the browser – (each contributing upwards of $10 of their own cash to help pay for the ads).
So, who does Firefox hope to target with the TV ads?
…they’re going after prime time cable channels like Comedy Central, ESPN, TNT, History Channel, USA, and MTV. In terms of demographics, they’re targeting people who they think are willing to download and try Firefox.
ClickZ reports that Coca-Cola has signed a deal with YouTube to allow users to create custom video messages for the holidays.
What I find interesting is that this is a deal with YouTube. The significance? It was only a few weeks back that Coke did an ad deal with Google Video, so why not simply continue with that arrangement?
It’s clear that YouTube will replace Google Video and we may even see Google winding-down Google Video in the coming months, as they push YouTube’s more hip brand.
I’ve noticed a dramatic increase, over the past few weeks, in the number of people visiting my rant about just how bad IE 7 is. It’s consistently been one of my most visited posts, but as Microsoft rolls out the upgrade to more and more IE users, I’m seeing a direct correlation in the number of complaints.
Here’s a snapshot of the increase in people visiting my IE 7 complaint post.
Has Microsoft rolled-out an inferior, bug-ridden product too hastily, in an effort to try and keep people from switching to the superior Firefox? Has the opposite effect happened, with more people now switching browsers?
Leave me a comment about your experiences with IE 7.
Search Engine Journal has opened up nominations for the 2006 Search Blog Awards.
I’d ask you to nominate Marketing Pilgrim, but I wouldn’t even know which category to suggest. Maybe Loren will add a “Best Search Industry News” or “Best Blog by an Ex-Brit” category.
Compete would like everyone to know that, while Yahoo may be in the middle of a shake-up – they still have more visitors than Google.
Now, if I had the clout of Danny Sullivan*, I’d be able to summon the Bill Tancer genie and see if Hitwise concurs with Compete’s data.
* At SES Danny mentioned that he was able to request data from Bill in his blog, and Bill was kind enough to comply. I’m not even sure Bill reads this blog, so I won’t hold my breath.
Update: OK, so Bill “the Genie” Tancer does read MP, and he magically appeared with some data that appears to contradict the Compete stats (with help from Matt Tatham).
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