Full Text RSS Feeds Kick the Butt of Partial Feeds

I used to be among those that felt using a partial-text RSS feed would bring more people to my site. About a year ago, I realized the error of my ways – mostly because I figured Robert Scoble would never subscribe (you do now though, right Robert?) – and switched to full text feeds.

Amanda Watlington and Stephen Spencer both talked about the positive benefits of a full text RSS feed at SES, and now we have further evidence from an experiment Amit Agarwal ran on his blog.

Growth in RSS Subscribers – We added more than a 1000 new subscribers in less than a month – thanks to full feeds.

Here’s his RSS subscribers chart to prove it…

Google’s Failing to Stop Click Arbitrage

Who would have though click arbitrage would be a topic worthy of being covered by Forbes? The magazine looks at how Google’s attempt to prevent click arbitrage is not really working and instead, many legit businesses find themselves no longer able to afford the CPCs.

Meanwhile, Jeremy “Shoemoney” Shoemaker is living like a king off his arbitrage efforts.

Two years ago, Shoemaker says he was living on unemployment checks. Since then, he says he’s made more than $2 million by arbitraging search terms related to cell phone ringtones, teeth whitening and mortgages. “I love Google,” Schoemaker says. “They changed my life.”

I knew Jeremy had made good money off of AdSense, but TWO FRICKIN MILLION DOLLARS!!! And there was I, buying him a drink in Chicago! ;-)

Channel Sponsors

Yahoo Buying Metacafe for $200 million?

TechCrunch is reporting on rumors that video sharing site Metacafe, is being sold for between $200-300 million. They also speculate that the buyer could be Yahoo.

With YouTube selling for $1.65b, Metacafe seems like an absolute bargain. Then again, YouTube has 23 million unique visitors a month in the U.S., while Metacafe has just 3.8 million.

Google Audio Ads Opens Up Radio Testing

About twenty advertisers are taking part in a new beta test of Google Audio Ads, ClickZ writes.

The advertisers are uploading 30-second radio ads, in MP3 format, which will air on around 700 radio stations.

 

Google Audio Ads are sold on a CPM basis through the AdWords platform, and advertisers can target on factors like geographical market and time of day. Reporting functions disclose which stations ran ads and when, and real-time air checks are available, a bit of a novelty for interactive marketers who have grown used to not seeing their non-search executions.

It’s somewhat interesting that the ads will be on a CPM and not CPA (cost per action) model. I thought Google’s plans were to shake-up the advertising industry by bringing their AdWords model to other channels. Instead, a CPM model suggests that Google’s not confident they can make money on a CPA basis on anything other than search.

Internet Marketing News for Thursday

Normal blogging service will resume tomorrow. In the meantime, here’s the best of today’s news stories.

The Best Internet Marketing News for Wednesday

I’m finally in Chicago and don’t have a whole lot of time for blogging – which will give me the shakes by the end of the day!

Anyway, here’s what caught my attention today.

Thanks again to our Pilgrim Partners

I figured with ten news items added today, you’d indulge me with one extra one to thank our sponsors and advertisers – or what we call our Pilgrim Partners.

Handy Recovery – if you’re like me, you’ve accidentally lost a file or two in your time. With Handy Recovery, you can recover files lost due to accidental deletion or a virus.

TextLinkBrokers – if you looking to buy links – for traffic or SEO – TextLinkBrokers has a vast network of link partners and great pricing.

GoTo Meeting – I’ve used WebEx many times, but for ease of use and affordability, my vote goes to GoTo Meeting – I use it with all my client consultations!