Google’s Secret CPM Ad Network

Darren Rowse points to a post by John Chow that reveals details of an ad network that Google uses for Fortune 1000 companies.

The Google Display Advertising Network was created so Google can go after Fortune 1000 companies, which buy advertising to build a brand more than to sell a product…The goal being to sell these big companies display and video ads at a very high CPM – unlike the AdSense network, the display network is 100% CPM based.

I recall hearing rumors – or maybe just speculating myself – that this network existed, but it’s interesting that Google is breaking with the tried and trusted CPC model. I wonder if John Battelle is aware that Google is not content with the “milk” of advertising (CPC) and is now going after the “cream” (CPM) – John’s analogy, not mine.

Why I’m Recommending Mozy for Free Online Backups

Regular readers will notice the addition of Mozy as a Marketing Pilgrim advertiser. I try to be selective about which affiliate ads I run on the site, as I don’t want to fill the site with crap I would never use.

Mozy’s free online backups are awesome! Scott W first suggested I check it out and so I did last week. It’s simple to use, and offers 2GB of free online back-ups – enough for storing vital files – and it’s less than $5 a month for 30GB, if you need it.

Click to enlarge screenshotHere’s what you get…

  • 2GB of free, secure storage
  • Open/locked file support
  • Block-level differential backup
  • 128-bit SSL support (to secure your data during transport)
  • 448-bit Blowfish encryption (to secure your data on our server)
  • Continuous or scheduled backup options

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Everything You Ever Wanted to Know About Google’s Matt Cutts

Over at the 10e20 blog, Chris has taken all of the available information on Matt Cutts and compiled 20 real facts about him.

Marketing Pilgrim is located in Wolfpack country, so we’ll defer judgement on the fact that Matt went to UNC. ;-)

Images Explain Google Radio Ads

Donna Bogatin has screenshots from Google that show how it plans to serve Google Audio Ads.

Here’s one…

See them all.

Play the SEO "Guess Who" Game

David Wallace wants to test your skills in identifying SEM stars, when presented with just a snippet of their photo.

The first one is easy, but they get more difficult…

Do you know who owns these shoes? Let David know.

WebProNews PubCon Video Coverage

You have to love WebProNews new video blog. It’s well done, with some slick video graphics that make it look like CNN!

My inner vanity would commit suicide if I didn’t at least point you to the video of me talking about reputation monitoring.

But don’t let that put you off, there’s plenty of other fine people interviewed there too!

This one of Rand, Lee and Todd, is one of my favorites. I feel for Lee – he spends the first 2 minutes waiting for Rand to take a breath! ;-)

You’ve Got to Digg Neil Patel

I had the pleasure of meeting Neil Patel, of ACS, for the first time at the recent PubCon, he (and Cameron too) is a great guy and very smart. He also happens to be an expert on Digg and other social media.

You can catch Neil on ShoeMoney’s radio show and even Guy Kawasaki is a fan of Neil’s guide to Digg.