Hitachi’s Jeremiah Owyang Heads to Podtech

Congratulations to Jeremiah Owyang who’s announced he’s departing Hitachi Data Systems and joining forces with Robert Scoble at Podtech. His role?

I’m hoping I can be a community resource to companies that want not only to understand “what� and “Why� to use social media but to help answer “HOW� to deploy. At many of the conference, speeches, and workshops folks talk about why blogging is great, what happens if you’re not listening or if you’re unauthentic –the conversation has progressed beyond that, and now we must answer the “How� as community managers enter this new era of practice.

Jeremiah takes up the role of Director of Corporate Media Strategy.

Good luck Jeremiah!

Light Posting…

I’m in LA until Tuesday night, so posting will be a little lighter than usual.

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SEM Scholarship’s Four Finalists Go Before Judges

So, we now have our four finalists for the $6,000 Search Engine Marketing Scholarship contest. Congratulations to:

Each of the four finalists did an excellent job in writing and promoting their article, achieving the most unique views for their respective week. Now the contest switches from “who can get the most views” to “who can impress our expert judges”.

Yep, the four finalists will now go under the scrutiny of some of the world’s most respected search marketing experts. Each judge will select their favorite article based purely on merit.

Final SEM Scholarship Finalist Announced

Week 4 of our SEM Scholarship contest has concluded and we have our fourth and last finalist.

Congratulations to Ben Wills who wins the third round with his entry – “The Five Pillars of Social Media Marketing“. Ben’s entry carried the most unique views of all our entries in week 4, with a huge total of 1,153 unique views to his page, winning by 400 unique views! It was a close battle again this week, with a couple of entries making a mid-week challenge to Ben’s, but his entry had the stamina to attract views all week.

Ben wins a copy of “Search Engine Optimization: An Hour a Dayâ€? and “Please Ring Bell for Serviceâ€? and qualifies as one of four finalists, who will face our expert panel of judges, to determine who will win the $6,000 grand prize package.

Lycos Asks for Help with Powering Search

A couple of days back, Lycos and Ask.com announced a new partnership

Ask.com will provide branded algorithmic search, including Web Search, Image Search, and Zoom Related Search, as well as the Ask Sponsored Listings advertising product across the LYCOS Network.

MarketingSherpa Acquired by MarketingExperiments

MarketingVOX, reports MarketingSherpa has been acquired by MarketingExperiments, so we’re passing on the news to MarketingPilgrim readers. ;-)

Video Ads Annoying, Yet More Technology Arrives

MarketingVOX reports on two different stories related to in-stream video ads.

First, Forrester Research discovered 80% of video viewers find pre- or post-video ads to be annoying and 75% of them ignore them.

That’s not the best of news for Atlas, which just launched a new product that allows marketers to publish in-stream video ads.

Well, I seem to recall studies that claimed many web users hated banner ads, yet they still click on them. The challenge has been and will always be, show me something targeted and of high quality and it will be less annoying.