The Best Internet Marketing News for Wednesday

I’m finally in Chicago and don’t have a whole lot of time for blogging – which will give me the shakes by the end of the day!

Anyway, here’s what caught my attention today.

Thanks again to our Pilgrim Partners

I figured with ten news items added today, you’d indulge me with one extra one to thank our sponsors and advertisers – or what we call our Pilgrim Partners.

Handy Recovery – if you’re like me, you’ve accidentally lost a file or two in your time. With Handy Recovery, you can recover files lost due to accidental deletion or a virus.

TextLinkBrokers – if you looking to buy links – for traffic or SEO – TextLinkBrokers has a vast network of link partners and great pricing.

GoTo Meeting – I’ve used WebEx many times, but for ease of use and affordability, my vote goes to GoTo Meeting – I use it with all my client consultations!

Channel Sponsors

A Home for Portland Search Marketers

You know an industry is maturing when it becomes large enough to create regional membership groups. Earlier this year, a bunch of DFW SEM’s formed an alliance and now some search marketers in Portland have decided they need one too.

SEMpdx is out to prove that Portland can hang with Seattle. ;-)

Search Engine Journal Gets New Look

Lee Odden points to a new look for Search Engine Journal. Looking good Loren!

Great Britain’s Online Ad Growth Higher than United States

The New York Times has a lengthy article on the growth of online advertising in Great Britain, and how it’s outpacing the U.S. In fact, online advertising in Britain is growing by 40% and is expected to account for 14% of all advertising spend – more than twice the percentage in the United States.

While it may seem strange that Britain is able to go from lagging the U.S., to kicking its butt, it makes a lot of sense.

…British media are nearly all aimed nationwide in contrast to the United States newspaper and television markets, where local and regional markets are big players. These local markets in the United States have, so far, been slow to move ad money online.

Yahoo Study Shows Benefits of Combining Search with Display Ads

A new Yahoo study, in conjunction with comScore Networks, has discovered that when combined, search and display advertising deliver profoundly better results than when used independently.

Online users who were exposed to both the search and display advertising campaigns increased their share of page views relative to competitive sites by 68 percent, and time spent by 66 percent. More importantly, among those exposed to both the search and display ads, purchases of the advertiser’s products and services increased by 244 percent online and 89 percent offline compared to online users with similar behavior who were not exposed to these ads.

There’s also positive news for those seeking brand-lift.

iProspect Tops List of Best SEM Firms, iCrossing Largest

In a recent study, Forrester Research assembled a list of 53 agencies and then selected six top providers to evaluate in-depth based on their revenues, balance of services, and enterprise focus.

There’s lots of interesting information relating to the strengths and weaknesses of each of the six top providers and tips for selecting your own vendor. You can purchase the full report for $995. Congratulations to iProspect for coming out on top, once again.

One interesting snippet of information. I knew iCrossing had been growing like crazy, but didn’t realize they’d had totally blown past by iProspect.

Here’s the top 6’s revenue numbers from SEM.

360i – $12M (SEM revenues in 2005)
iCrossing – $31.3M
IMPAQT – $7M
iProspect – $14.7M
Outrider – $10M (estimated)
Reprise Media – $15M