I hope all you Marketing Pilgrims have a great Thanksgiving.
Hat-tip to the original Pilgrims.
The WSJ tackles a reader question about the best time to schedule PPC ads. Of course, WSJ knowing nothing about the subject, turns to recent comScore data for its answer.
The best day of the week?
ComScore analyzed online shopping trends in 2005 and found that Monday and Tuesday had the highest shares of consumer spending, each with 18% of total sales for the week; Wednesday had 17% of sales; Thursday 15% and Friday 16%. Sales fell off markedly on Saturday and Sunday, averaging 9% and 8% of a week’s total sales, respectively.
The best time of day?
The highest percentage of dollars spent online during a typical weekday occurs between 11 a.m. and noon, followed by 4 p.m. to 5 p.m. and then 3 p.m. to 4 p.m., comScore says. By far, consumers spend the fewest dollars online in the hours between midnight and 8 a.m.
There’s the positives:
And the negatives:
News Sitemaps tell Google exactly which articles to crawl for inclusion in Google News. The News Sitemaps XML definition lets webmasters specify a publication date and time for each article and to set keywords for each article that determine placement of the articles into the relevant sections on Google News.
More at PC Pro.
For a brief time yesterday, TechCrunch speculated that Google had removed its Click-to-Call function on Google Maps, due to prank calls. The post was later updated to confirm the function was still in place.
It does raise an interesting question about the potential for abuse. What is to stop someone from simply clicking dozens of links and entering the phone numbers of friends, enemies or premium numbers?
I can see the spammers making their plans now. Within weeks we’ll hear about a wave of businesses receiving phone calls with recorded messages from an ousted prince in Nigeria.
Enquiro has released a new eye tracking report and it’s worth every penny of the $149 you’ll pay to get your hands on it.
If you caught Gord Hotchkiss’ presentation at PubCon, you’d already have a good idea of some of the search-candy inside the new report. In case you missed it, here’s some of the things you’ll discover:
There’s also great insight on what Enquiro calls “pogo-sticking” – where users go back and forth between search results – and how the search engines are using icons to attract a searcher’s attention. Also fascinating is how searchers click on a search listing, but still scan the search results page, while waiting for the new web page to load.
…the court said, “Until Congress chooses to revise the settled law in this area” people who contend they were defamed on the Internet can seek recovery only from the original source of the statement, not from those who re-post it.”
Bloggers are still liable for their own defamatory comments, but we now know that if someone leaves a comment on a blog about a certain crap SEO firm, the blog owner can’t be held responsible..
© 2005-2014 Marketing Pilgrim, all rights reserved.
Marketing Pilgrim is a proud member of The Pilgrim Network