Could Google Face YouTube Lawsuits?

There’s going to be a lot of Google/YouTube coverage floating around this week, so I don’t plan on re-hashing every take on the deal. However, I will post any story that looks at the acquisition from a different angle.

CNET does just that, with their look at whether YouTube may face a flurry of copyright infringement lawsuits, now that it has the financial backing of Google.

Google’s deep pockets “alone will cause a lot of lawsuits,” Lerner said. “Whether or not those end up being successful and really hurting Google’s implementation of YouTube remains to be seen, and whether they’ll have any legs remains to be seen, but…many, many people think that YouTube hasn’t been bought yet until now for that very reason.”

Google Buys YouTube – Confirmed

After earlier speculation, Google has announced the acquisition of video entertainment site YouTube for $1.65 billion in stock.

“The YouTube team has built an exciting and powerful media platform that complements Google’s mission to organize the world’s information and make it universally accessible and useful,â€? said Eric Schmidt, Chief Executive Officer in a statement. “Our companies share similar values; we both always put our users first and are committed to innovating to improve their experience. Together, we are natural partners to offer a compelling media entertainment service to users, content owners and advertisers.â€?

According to the press release…

Channel Sponsors

Ingenio to Provide Pay Per Call to Windows Mobile Search

Search Engine Watch reports Ingenio has signed a deal to provide pay-per-call listings for Windows Live Search for mobile.

Ingenio’s advertisers are the only paid listings that will appear when users conduct a geotargeted search on Window Live for mobile. There will only be one advertiser shown for any given search and Ingenio’s entire inventory will be funneled into Windows Live. When there are no relevant Ingenio advertisers, no sponsored listings will appear. (The company has existing mobile distribution through Jingle Networks’ 1800-Free-411 and go2.)

Cingular Partners with Tellme for Enhanced 411

The NYT reports Cingular has partnered with Tellme to enhance the network’s 411 information service using Tellme’s voice recognition technology.

The new Cingular service will permit subscribers to ask questions for a broader set of queries than traditional directory lookup. For example, it will be possible to find movie times and locations and to purchase tickets and obtain driving directions. Information can be delivered as text-to-speech or as a simple text message delivered to the cellphone.

Via SEW.

New Prizes Added to SEM Scholarship Contest

I’m delighted to announce Search Engine College has offered to donate a valuable prize to our SEM Scholarship contest.

Kalena Jordan is helping us to improve the Paid Search component of our prize package by providing her company’s Pay-Per-Click “Starter” and “Advanced” courses.

Thanks Kalena!

Be sure to submit your entry for this week’s round. If your article is the most popular of the week, you’ll have a chance to win a $5,000 scholarship which includes a full pass to Search Engine Strategies!

Target Audience Should Define Your Marketing Channel

Kevin Newcomb has details of Forrester Research’s analysis of how marketers should use different channels depending on the age of their target audience.

“To plan effective integrated campaigns, marketers must start with search and layer on site messaging in the media that resonate with target consumers: buzz, blogs, and banners for Gen Yers, deep search and word of mouth for Gen Xers, print and product packaging for Boomers, and the written word for Seniors,” writes Charlene Li, principal analyst at Forrester.

Google and Warner Music Announce Video Ad Deal

Warner Music Group and Google just announced a new pact that will see WMG’s extensive music video collection available for free via Google Video.

Starting this month, users in the U.S. can watch any of the thousands of music videos, artist interviews, “behind-the-scenes” footage and other artist-related content from WMG on Google Video. In the coming months, users can also access audio-visual content from WMG through Google’s partner websites in its AdSense network. In addition, Google will develop technology that, when implemented, will enable users to include certain content from companies such as Warner Music Group in the videos they create and upload to Google Video.

The free videos will, of course, be supported by Google Adwords ads.