Search Engine Marketing Scholarship Contest Entries – October 9th

We’ve uploaded the first of our SEM Scholarship Contest entries and we’re excited with the level of talent out there.

The following entries qualified for the week and we’ll track the traffic to each article over the next week. The most popular post of the week will secure the author one of four finalist positions for our grand prize giveaway.

Here’s the full list of article entries:

The Definition of SEO…

Is Google Really Listening?

How Much Are We Worth?

Bob and Weave Click Fraud Thieves

What Studio 60 Can Teach Us About Blogging

Wishing upon a star: How the Internet is increasing the ability to make our dreams come true

Keeping your SEO Clients – How to NOT get your Contract Cancelled

The Psychology of SEO

The SEO Article You Shouldn’t Read

Glossary of a new Paradigm

How to Weather Search Engine Algorithm Shifts well

Click, read, forward, blog your favorite entry and help them advance to the final judging.

The Definition of SEO…

or

Make It For Person, Not The Search Engine.

By Josh Garner.

What does ‘SEO’ mean? Search Engine Optimization…Duh. No no. What does it mean? It means ‘to optimize a site for the search engines.’ I guess that’s pretty close, but going with that thought alone can actually land you in a bit of trouble.

We often talk on SEO and what the search are looking for, how they are acting, how to optimize a site, etc. But we often neglect a very important idea. Simply optimizing a site for the search engines isn’t really the best idea. If we do that and that alone, then we won’t likely find success in our business endeavor. We would then neglect our customer’s needs and/or any help that we might provide to the online community.

Channel Sponsors

Is Google Really Listening?

By Al Scillitani.

A few months ago, I wrote an article about Google’s Adwords new features and tools giving me a headache. I wrote,

“My head hurts. Almost everytime I log into an adwords account something has changed. How is a single adwords account owner supposed to keep up with all your changes? It is hard enough for a full team of specialists nevermind the small business owner that is maintaining their own adwords account. Just when I think I am all caught up, more news comes out about another new feature, tool, format, etc…�?

They responded by sending me headache medicine. This demonstrated to me that employees of Google 1. Have a sense of humor and 2. Were interested in their customers opinions. The problem is, it appears the Google employees knowledge is not making it up to the top executive team.

Bob and Weave Click Fraud Thieves

By Neal A . Rodriguez.

I clicked the “Edit times and bids” link in the “Edit Campaign Settings” page in the Google Adwords interface to experiment with dayparting, as click fraud kept exhausting my client’s PPC budget while leaving conversion results unchanged. Some days I opened Outlook and see only one to three inquiries that counted as conversions on my Adwords account; I would open up Adwords and find my campaign cost at or above the $100 daily budget. Mike Moran and Bill Hunt write about dayparting in Chapter 14 of their book, “Search Engine Marketing Inc.” I never used it, and barely anyone writes content on it when you Google dayparting, so I figured it may be one of the new secret ingredients in a PPC guru’s sauce that they don’t want the competition to know about.

What Studio 60 Can Teach Us About Blogging

By Tom Schmitz.

Wishing upon a star: How the Internet is increasing the ability to make our dreams come true

By Eric Hebert.

Growing up in a rather lower-middle class household, it seemed obvious after graduating high school where I was headed. Go to college, get a good “job�? doing something mommy and daddy would be proud of, one that has nice benefits and such, and that’s about it. I wanted to produce and direct movies, but really, what were the chances of that happening? I knew right off the bat that after I got my film studies degree I’d probably jock some camera at the local ABC affiliate for a living, and that’s if I was lucky. My dream career seemed so out of reach.

Keeping your SEO Clients – How to NOT get your Contract Cancelled

By Taylor Pratt.

You’ve just landed the big contract. You have been waiting over a month to get this client to sign their contract, and now that they have you can begin your traditional SEO process. You know what I’m talking about. Keyword research, competitor research, building new content, the list goes on and on. All of these are vital to a successful SEO campaign.

So now you are 3 weeks into the project, and you are ready to send the client some recommendations. You start your e-mail off by telling the client everything they are going to need to change in order to achieve those desired high rankings. The java script menus, they have to go. We are going to have to do some URL rewriting, and what were you thinking using all of that flash?