Marketing Pilgrim

Wow…one of my predications is about to become a reality. Remember back on Jan 18th, I commented on the Google acquisition of a radio ad network…

Could we see Google buying a stake in XM or Sirius? Could you soon be driving in your car, hear an ad you like, push a “favorites” button which automatically saves the ad information to the MP3 player docked in your car’s radio? When you get home and dock your MP3 player with your computer, voila, the website for the ad you heard is now loading into your web browser.

Ok, so Google didn’t just announce an acquisition of XM, but look what XM just announced…

David Berkowitz left iCrossing not too long ago and has now joined up with 360i.

Best of luck David!

According to the WSJ, Google has named 61 year old Larry Brilliant to head-up their Google.org philanthropic group.

The Web search company has pledged 1% of its annual profit and 1% of its stock, currently valued at around $1 billion, to Google.org. Dr. Brilliant’s current activities include serving as a director of the Seva Foundation in Berkeley, Calif., which he founded in 1979 to combat blindness in the developing world.

Interesting reason why Dr. Brilliant became interested in the post…

Dr. Brilliant said Google’s motto, “Don’t be evil,” is what brought him to the company. “It’s very hard to find another company that starts out on a conscious path to do good and not do evil,” he said.

LOL. Of course, every other company starts out on the path of evil.

The MyWeb Development Team fills us in on some recent updates to My Web 2.0.

There’s a new homepage and additional features include…

Tag Search
You can now search everybody’s tags. Sharing with the world only comes to life when you can browse all the amazing stuff that people are finding, like tags Linux and Mac. Expect more from us on this front, as this was a big feature request over on the MyWeb message boards. You can read more about it on the My Web blog.

My Web to go, for all you bloggers out there
We created a badge to insert your most recently saved pages on your blogs, and you asked for a button. Now you have that, too.

If you’re worried about deploying Google desktop across your network, the Google Enterprise team (insert your own Start Trek gag here) suggests you utilize Google Desktop 3 for Enterprise instead.

The Pew Internet & American Life Project released data last week that shows 40% of Americans go online with no specific purpose.

Count me among that 40%. After sitting in front of a computer all day, you’d think I would be ready to relax. But if you ask my wife, she’ll tell you that I could win a gold medal in “aimless surfing”.