If youâ€™re familiar with StumbleUpon, the web surfing toolbar, youâ€™ve probably spent countless hours hitting the â€œstumbleâ€ button and discovering sites that are eerily tailored towards your taste.
Taking that same concept, StumbleUpon has launched StumbleVideo, a web site that allows visitors to â€œsurfâ€ video content from MySpace, Google Video and YouTube, using the same technology used by the popular toolbar.
Earlier this week, I had a chance to sit down with StumbleUponâ€™s VP of Marketing, David Feller, and get a sneak peak at the new service. Unfortunately for me, itâ€™s equally as addictive as the toolbar, and now I fear Iâ€™ll waste many afternoon hours viewing content that matches my interests.
For those of you not familiar with StumbleUpon, itâ€™s a fast growing community founded in 2001, with 1.6 million people â€œStumblingâ€ roughly 4 million times each day. When joining, users select topics of interest and then asked to rate web sites presented to them, with a â€œthumbs-upâ€ or â€œthumbs-downâ€. Users can also share their favorites, view their friendsâ€™ content, tag and submit new web pages.
With the launch of StumbleVideo, the company is betting that people will enjoy discovering new videos in the very same way, and spend even more time â€œchannel surfingâ€. â€œPeople demand instant access to online video content thatâ€™s personally gratifying, and they donâ€™t want to spend all day looking for it. Thatâ€™s where StumbleUpon fits in,â€ says Feller. â€œStumbleVideo allows people to discover great videos they would likely never find using traditional keyword searches. The experience is like channel surfing through video content that is laser-targeted to your tastes.â€