Free iPod for MarketingPilgrim.com RSS Subscribers

How would you like to win a shiny new iPod, just for subscribing to Marketing Pilgrim’s RSS feed?

Yep, by simply adding our RSS feed to your favorite news reader, you can take part in a new prize giveaway. You’ll be kept up-to-date with the latest marketing news AND have a chance to win a new Apple iPod.

Why are we giving away an iPod just for subscribing? Well, to be honest, some of you are still trying to use the old Blogger RSS feed, while others still simply try and just “check in when I can”. We want to ensure that everyone is kept up to date with the very latest marketing news, so we thought we’d add an extra incentive.

Here’s how to enter.

Speeding up WordPress with WP-Cache

One annoying thing I’d noticed after switching to WordPress, was the increased time it took to load each page.

I’ve just installed the wp-cache plugin, and it’s very much helped to speed up the site. If you’re running WordPress without it, you might want to give it a shot. It effectively caches your pages and reduces the load time and server strain. You’ll also likely want to fix one minor bug with wp-cache, but it’s so easy to do, even a caveman can do it.

So with all that said, I’m now ready to be slashdotted or dugg. So if you could just help me out with a test, that would be great. ;-)

Channel Sponsors

Damning Internal Yahoo Memo Leaked

An internal Yahoo memo, created by SVP Brad Garlinghouse has been leaked to the public. It’s a strong call-to-action aimed at CEO Terry Semel, and accuses the company of being the victim of many problems and missteps.

Criticisms include:

A lack of focus and unified vision for Yahoo…

…I’ve heard our strategy described as spreading peanut butter across the myriad opportunities that continue to evolve in the online world. The result: a thin layer of investment spread across everything we do and thus we focus on nothing in particular.

A lack of accountability and ownership…

…For far too many employees, there is another person with dramatically similar and overlapping responsibilities. This slows us down and burdens the company with unnecessary costs.

Yahoo’s lack of decisive action…

Universal Music Suing MySpace

Universal Music has decided the best way to obtain licensing fees from MySpace is to sue them first, establish an infringement, and then do the deal. At least, that appears to be their strategy, according to the NY Times.

The lawsuit, filed in federal court in Los Angeles, is seen as part of a strategy by Universal to test provisions of a federal law that provides a “safe harborâ€? to Internet companies that follow certain procedures to filter out copyrighted works…If Universal can win in court, it is likely to gain leverage in negotiating licensing terms with user-driven services — just at the moment that those services are attracting deep-pocketed partners.

MySpace seperately announced a new tool that would allow copyright holders to flag videos used without permission. Right…pure coincidence, I’m sure.

Bloggers Going Pro

The Economist has a quick look at the growing trend of bloggers going pro and making some cash. In particular the “mom and pops” who see blogging as a way to stay at home and earn a living.

“In the old days, we used to be called newsletter publishers,� says Om Malik, a technology writer who quit his job at Business 2.0 magazine in June to work full-time on his blog, GigaOm. He has hired two other writers, and his blog now attracts about 50,000 readers a day, generating “tens of thousands� in monthly revenues. Costs, including salaries, are around $20,000 a month.

Since becoming a consultant, I’ve decided to make MarketingPilgrim.com a large part of my career plans. We’ve already got a great new design, we’re engaging the community, and looking for sponsors. In the coming weeks, you’ll see further new developments here, and some new contributors.

Yahoo Buys Contest Site Bix, But Why?

I must admit to being a little perplexed as to why Yahoo decided it needed to acquire Bix, a company that provides online karaoke and contests.

The company does have 1 million users and has gotten to that size by offering contests with prizes worth as much as $50,000. But online karaoke?

I suspect this deal is as much about the people, as it is about the intellectual property. Here’s what TechCrunch has to say about the founder of Bix.

[CEO Mike] Speiser was previously the founder of Epinions…Yahoo! got a seasoned social media man to put in charge of a number of product management at the company’s most social products.

The fact that the terms of the deal were not disclosed, but likely less than $15 million, it’s highly likely this was a human capital driven deal.

Microsoft to Provide Mobile Search Ads to Sprint

ClickZ reports Sprint has joined forces with Microsoft to display pay-per-call ads and search on its phones.

The deal will make Microsoft’s fledgling Windows Live Search for mobile product available to Sprint wireless users…Sprint users will be able to use the Windows Live Search technology to perform local area searches, according to the companies.

Ingenio is reportedly the provider of the pay-per-call infrastructure.