Yahoo Sponsored Search Now on Cell Phones

Yahoo has just announced the beta launch of sponsored search results on the company’s Mobile Web service in the USA and UK.

With the beta launch, Yahoo is only offering the service to a limited number of advertisers. According to Yahoo…

Consumers will be able to click on the sponsored search results to go to the advertisers’ mobile web site or a landing page to get more information about the advertisers’ offerings, including the ability to call the advertiser. As the beta phase progresses, Yahoo! will work to expand the number of participating advertisers.

Links That Generate Click Thrus

I caused a little stir when I announced SEOmoz had generated more referrals to my Top 10 Business Mistakes Search Marketing Firms Make article, than Search Engine Watch.

Barry Schwartz takes an in-depth look at some of the reasons why Rand might have referred more visitors and what makes a compelling link in general.

I honestly think is it the community difference for why Andy noticed more traffic from SEOMoz as compared to SEW for that particular post.

I thought it would be fun to go back and see if SEOmoz referred more visitors than SEW over the long-term. The envelope please…..

SEOmoz = 318
Search Engine Watch = 610

Astute readers will notice that SEOMoz generated just 2 more visitors after my original report, while SEW generated another 302!

Channel Sponsors

Google’s Eric Schmidt Talks Strategy

Time.com has an interesting interview with Google CEO Eric Schmidt.

Schmidt explains the company’s strategy behind it’s recent partnership deals.

Each of them represents a different strategic thrust. In Dell’s case, if you look at the demographic of who they sell to, they’re heavy Google users, so they were a logical big partner for software distribution for us. In the case of MySpace, it’s generally well known that they are the breakout in social networks. Everybody’s moving to MySpace, basically. And all the numbers say that their growth rate is much higher than anybody else’s. They’re much, much larger than the others. Intuit has something like 80 or 90% market share of the stage that they’re in. Adobe has somewhere between 80 and 90% of their market space.

Amazon Strips A9 of Search Features

I’m a little puzzled as to why Amazon has decided to remove some key features from its A9 search engine. When it first launch, they made a bid deal of their personalized search options and street-level images of major cities. With the update, those features vanish.

The Internet retailer removed the functions, along with several others, late Friday. Amazon.com spokesman Drew Herdener said the company is “shifting its priorities to areas where it can provide the greatest benefit for customers.”

I guess they discovered either users didn’t like, or use the features, or the company simply couldn’t scale the technology to accomodate a larger user-base.

Google Quietly Tests New Search Engine Interface

Nathan’s discovered a new search engine interface being tested by Google. SearchMash uses the same index as Google.com, but has a completely different GUI. For example, there’s no “Search” button!

Google Opens New Office in NYC

I received an invite to the opening of Google’s new Manhattan offices but had to pass due to a full schedule – it looks like I should have found the time….

The office space at 111 Eighth Ave., which real estate experts estimate is costing the company $10 million a year in rent, is similar in design and functionality to its headquarters in Mountain View. This includes a fully equipped game room that would make any high school boy drool. Foosball, air hockey, ping-pong and pool tables are all available for employees to take a break and “blow off some steam.” The room also has a video game area, bean bag chairs, massage chairs and even a full basketball hoop setup.

CNET has photos.

More Praise for SEO Business Consulting

I can’t tell you just how much satisfaction I get from helping a company understand its potential and benefit from my experience.

The icing on the cake, comes from feedback like this…

“I hired Andy Beal regarding a very specific set of problems my team was having… Within about twenty three minutes Andy spotted a few even bigger problems that I did not see, and within an hour Andy had a solution for each and every issue. Andy also gave me one subtle tip that will dramatically increase our profits!”

– Brett T. Smith, President, World Wide Internet Publishing Ltd.

Thanks Brett!

If I can assist your agency in developing its marketing services (search, blogging, CGM), please don’t hesitate to contact me.