Google Closes YouTube Deal

TechCrunch has news that Google’s closed the acquisition of YouTube. The final deal appears be worth $1.775 billion and the YouTube founders get $15 million in cash, to buy their Ferraris now.

The final price included $15 million in cash, 3,217,560 shares of Google Class A Common Stock, along with an additional 442,210 shares of restricted stock and warrants. The number of shares was determined by dividing the acquisition price, $1.65 billion, by an average value of Google stock over the last thirty days (this is a standard way of handling public company acquisitions). 12.5% of the stock is being held in escrow for one year.

Google Apps for Your Own Domain Name

Google has announced Google Apps for Your Domain, which allows you to add custom logos, colors and your organization’s own content, in addition to Google gadgets, to your own domain name.

Channel Sponsors

21 Link Bait Ideas for Realtors

I’ve been working with FamousAgents.com, providers of SEO and blogging services to real estate agents, and they’ve put together a great article called 21 Keys to Link Bait Success.

It’s the first of a two-part series, designed to help Realtors attract visitors to their web site, and it’s jammed full of great ideas anyone can benefit from.

Thanks to our Pilgrim Partners

Every blog has “sponsors” these days, but only Marketing Pilgrim brings you Pilgrim Partners. These are more than just companies that help pay the bills – although that helps – but great companies that we recommend our readers check out.

Here’s the current Pilgrim Partners:

  1. TextLinkBrokers – if you looking to buy links – for traffic or SEO – TextLinkBrokers has a vast network of link partners and great pricing.
  2. Handy Recovery – if you’re like me, you’ve accidentally lost a file or two in your time. With Handy Recovery, you can recover files lost due to accidental deletion or a virus.
  3. GoTo Meeting – I’ve used WebEx many times, but for ease of use and affordability, my vote goes to GoTo Meeting – I use it with all my client consultations!

Practical Feedback for our Scholarship Entrants

Robin Nobles, one of our SEM Scholarship judges, took the time to provide some feedback on the articles submitted.

She provides some interesting suggestions for article writing including:

Is the title captivating? Does it make your reader want to read the article? Does it use muscle words? Does the title reflect the content of the article? Article titles are as important as titles of Web pages, so please give them as much time and consideration.

She also points out why entrants should focus on appealing to the judges:

Search Marketing Standard Winter Issue Coming

If you’re a subscriber of the Search Marketing Standard, you can expect to receive your Winter issue next week. In this month’s issue:

This issue focused on covering major new trends in SEM, such as Social Search, Mobile Search and targeting the Hispanic market. We’ve had great contributors this time around, including Garrett French, Eric Ward, Kevin Gold, Rand Fishkin and several other terrific leaders in the field.

Marketing Pilgrim SEM Scholarship Winner Announced

The judges have deliberated, the votes have been cast and we have the final winner of Marketing Pilgrim’s Search Marketing Scholarship contest.

And the winner is (drum roll please)…

Ben Wills with The Five Pillars of Social Media Marketing

Tell him what he’s won, Bob!…

Congratulations to Ben who received four votes from the nine judges and wins the $6,000 scholarship prize, which includes…

  • Full conference pass to the Search Engine Strategies conference held in Chicago this December. (courtesy of Incisive Media)
  • A 2-day pass to an upcoming SEO Workshop with the choice of "Beginner" or "Advanced" training levels. (courtesy of Search Engine Workshops)
  • A one-year subscription to KeywordDiscovery.com keyword research tool. (courtesy Trellian)
  • A copy of Aaron Wall’s "SEO Book". (courtesy SEOBook.com)