Ask Upgrades Sponsored Listings and Bloglines

Ask.com has given users a twofer to start off their Monday morning.

First, the company has upgraded their Sponsored Listings program.

A new dashboard interface, bulk management tools, and an available application programming interface (API) simplify management of ASL for advertisers and agencies managing multiple campaigns.

Second, comes news that Bloglines has added some Ajax features to its navigation.

Google Buys Garage Where it all Began

The Google boys have come a long way since their start-up days in a rented garage. AP reports Brin and Page have purchased the home (and the garage) where the company first started.

So how much did they pay and do they plan to use the house as the latest datacenter? ;-)

Google declined to reveal how much it paid for its original home, but similar houses in the same neighborhood have been selling in the $1.1 million to $1.3 million range.

Google may use the home as a guest house, but nothing definitive has been worked out. “We plan to preserve the property as a part of our living legacy,” said Google spokesman Jon Murchinson.

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$5,000 Search Marketing Scholarship Contest

I’m delighted to announce the Marketing Pilgrim Search Engine Marketing Scholarship contest.

We’re asking you to submit an article on search engine optimization, PPC advertising or social media for a chance to win a grand prize package that includes a four-day pass to Search Engine Strategies in December.

You can view the press release here and read full details of the scholarship and contest rules here.

SEO Community Announcements

Two announcements that you should consider…

1. Eric Ward has just launched a new newsletter. THE WARD REPORT will be published monthly and include a “Trend Watch” and “What Works” columns, along with other articles and how-to content.

2. Jill Whalen has a two-day seminar and workshop coming-up on October 19th in Dallas. MarketingPilgrim readers can enter “PILGRIM” for a 25% discount!

Fresher Query Stats at Google Webmaster Central

I’m pretty sure the “query stats” shown at Google Webmaster Central for MarketingPilgrim.com, haven’t changed in months, but that’s all about to change.

According to Google’s Vanessa Fox, they’re working on updating the stats more frequently.

If you’ve checked your site’s query stats lately, you may have noticed that they’re changing more often than they used to. This is because we recently changed how frequently we calculate them. Previously, we showed data that was averaged over a period of three weeks. Now, we show data that is averaged over a period of one week.

Top 5 Search Queries for Marketing Pilgrim?

1. imlive
2. pilgrim
3. energizer bunny
4. soft porn
5. andy beal

You sick, sick people! ;-)

Microsoft AdCenter Advertisers Want More

ClickZ looks at the favorable response to Microsoft’s AdCenter platform. They love the traffic, they just need more of it!

“We’re finding the traffic is very good traffic. It’s consistently performing in a way that allows us to increase our spend in search,” said David Hughes, CEO of The Search Agency. Hughes said that traffic is still not at the level of other search engines, but that his clients have seen as much as 400 percent growth in traffic on their campaigns since adCenter launched fully in May.

HP Makes Yahoo Default Search Engine in New Deal

Yahoo and HP just announced a new partnership that will see Yahoo Search as the default search engine on new HP computers.

The agreement requires HP to set up its desktop and notebook PCs in North America so Yahoo’s search engine appears in the toolbar of Microsoft’s Internet Explorer 7, the next version of the Web’s most widely used browser. Yahoo is hoping that the tool bar will generate more search requests, providing a springboard for more ad revenue.