Microsoft AdCenter Advertisers Want More

ClickZ looks at the favorable response to Microsoft’s AdCenter platform. They love the traffic, they just need more of it!

“We’re finding the traffic is very good traffic. It’s consistently performing in a way that allows us to increase our spend in search,” said David Hughes, CEO of The Search Agency. Hughes said that traffic is still not at the level of other search engines, but that his clients have seen as much as 400 percent growth in traffic on their campaigns since adCenter launched fully in May.

HP Makes Yahoo Default Search Engine in New Deal

Yahoo and HP just announced a new partnership that will see Yahoo Search as the default search engine on new HP computers.

The agreement requires HP to set up its desktop and notebook PCs in North America so Yahoo’s search engine appears in the toolbar of Microsoft’s Internet Explorer 7, the next version of the Web’s most widely used browser. Yahoo is hoping that the tool bar will generate more search requests, providing a springboard for more ad revenue.

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Google Reader Updated

Google has made some significant upgrades to its Google Reader RSS aggregator platform. As TechCrunch explains

Changes include a whole new look and feel, folder navigation, unread item counts and the ability to mark items as read or unread. There’s a “river of news� view (click all feeds, view settings, sort by auto) and one click item sharing with friends. The new expanded view lets you scan down lots of items all at once.

Google Reader definitely has more of a Bloglines feel now and the interface is definetly a huge improvement. I may even be tempted to switch from Newsgator. ;-)

More from the Google Reader blog.

Overwhelmed by Search? Ask a Librarian

CNET explains why search engines will never likely replace the expertise and personal touch you get from consulting a librarian.

While the Web is good for offering quick results from a broad range of sources, which may or may not be trustworthy, librarians can help people get access to more authoritative information and go deeper with their research.

And no article on search and librarians would be complete, without a quote from my pal Gary Price…

“For some people, if the answer isn’t in the first few results it might as well not be there,” said Gary Price, founder and editor of the ResourceShelf blog and director of online resources at Ask.com. “No matter how smart and helpful search engines get, they’re never going to replace librarians.”

Textlinkbrokers.com Link Building Blog

We know you help keep out sponsors happy by visiting them on a regular basis. We know many of you head over to Text Link Brokers for all of your link buying needs, but did you know that the guys also offer a Link Building Blog as well?

It’s worth subscribing or bookmarking the blog as they often have some cool tips and suggestions.

Local Search Continues to Grow

comScore Networks just released new data on the growth of of the local search market.

According to the study, 63 percent of U.S. Internet users (or approximately 109 million people) performed a local search online in July, a 43-percent increase versus July of 2005. Google Sites (30 percent) and Yahoo! Sites (29 percent) garnered the largest share of local searches in July. Microsoft Sites captured 12 percent of local searches, followed by the Time Warner Network with 7 percent.

It’s interesting to note what people are searching for:

59% were searching for a restaurant or other entainment venues
52% were searching for business phone numbers

Even more interesting is that these local searchers take action:

47% visited a local merchant after searching
41% made contact offline
37% made contact online

Marissa Mayer’s Guide to Running Meetings

It’s been a few weeks since Google’s Marissa Mayer has been in the news, but never fear! Business Week comes to the rescue with a guide for running the perfect business meeting, Mayer-style.

Next week, they plan to have her share her recipe for delicious chocolate brownies. I can’t wait! ;-)