Yahoo, Google Gain Market Share; Microsoft, Not So Much

comScore has released search engine market share data for October, and both Google and Yahoo gained market share – up 0.3% and 0.1% respectively.

Unfortunately for Microsoft and AOL, they were the ones who coughed-up some points, dropping 0.2% each. Meanwhile, Ask.com hit a wall, remaining steady with a 5.8% share.

So here’s how it looks:

Google 45.4%

Yahoo 28.2%

Microsoft 11.7%

Ask 5.8%

AOL 5.4%

Americans performed 6.8 billion searches in October, up 3% from September and 33% from a year ago.

Google Page Creator Gets New Features

Google’s Justin Rosenstein just announced some nifty new upgrades to Google Page Creator – the “so easy, even a caveman can do it” web design tool.

Here’s what users are getting…

Image editing (see image):  Now you can make a picture look just right in the context of your web page. Once you add a picture, crop, rotate, lighten, darken, and add crazy special effects to it right from within your browser.

Multiple sites: When you first sign in to Google Page Creator, we automatically give you a site with the same name as your Gmail address, so you don’t have to worry about choosing a name when you’re just trying to get started. But because not every site is a personal site, starting today, you can create up to five sites with different URLs.

Channel Sponsors

Are You an A-list Blogger?

If you’ve ever wondered whether your blog is on the “A-list” or “D-list”, Kineda has put together a delightful piece of linkbait that tells you exactly that.

Using the number of links in the last 6-months at Technorati, the tool calculates whether you’re the shizzle or not.

Of course, it could be rigged to show everyone as an “A-lister” just to get bloggers linking (like me). Anyway, I make the A-list..

A-List Blogger

Does this mean I can start telling the whole world how they should blog? ;-)

Via Nathan.

Short Video Ads Less Annoying

A couple of weeks ago, we reported how 80% of video viewers find video ads to be annoying. PodZinger, a video ad network, obviously has a lot to lose based on that report, so they commissioned their own.

According to ClickZ, PodZinger’s research revealed viewers will tolerate 10- to 15-second ads, as long as they are not bombarded with ads and the content is targeted.

Of course, that’s like Philip Morris telling us their study reveals most young smokers enjoy cigarettes. PodZinger has skin in the game, so I’ll sit on the fence until an independant study reveals the same findings.

Yahoo Signs Classifieds Deal with 150 Newspapers

Yahoo won’t be able to avoid the scrutiny a leaked memo will receive this week, which is a shame, because they’ve just announced a deal to allow 150 newspapers to sell ads on its HotJobs service.

The companies that have signed on with Yahoo include Cox Newspapers Inc., Belo Corp., Hearst Corp., the E.W. Scripps Co., MediaNews Group Inc., Lee Enterprises and the Journal Register Co…The Yahoo program will enable advertisers who list jobs in any of the consortium’s newspapers to post their jobs on Yahoo! HotJobs and throughout the Yahoo network. Advertisers will be able to use contextual, streaming and interactive media.

Google Testing Embeded Map Links in Search Results

Graywolf noticed that Google is testing embeded map links when serving up certain search results. Matt Cutts confirmed that this was indeed one of the many UI tests Google is running. Here’s how it looks…

Free iPod for MarketingPilgrim.com RSS Subscribers

How would you like to win a shiny new iPod, just for subscribing to Marketing Pilgrim’s RSS feed?

Yep, by simply adding our RSS feed to your favorite news reader, you can take part in a new prize giveaway. You’ll be kept up-to-date with the latest marketing news AND have a chance to win a new Apple iPod.

Why are we giving away an iPod just for subscribing? Well, to be honest, some of you are still trying to use the old Blogger RSS feed, while others still simply try and just “check in when I can”. We want to ensure that everyone is kept up to date with the very latest marketing news, so we thought we’d add an extra incentive.

Here’s how to enter.