Facebook Plays Acquisition Brinkmanship

Facebook founder and CEO Mark Zuckerberg is playing a dangerous game of brinkmanship with potential suitors. Instead of cashing-out for $800 million, the young entrepreneur is holding out for $2 billion.

In the meantime, Business Week reports the site is starting to lose popularity and with the decline in growth, might come a decline in purchase price. Potential buyers such as Viacom and Yahoo, are content to sit back and wait, hoping to get a cheaper price tag.

Now, however, with traffic that may be declining alongside the always-elusive “cool factor” among fickle collegians, potential buyers are more inclined to wait in the hope that Facebook’s price may drop. For his part, Zuckerberg appears to be in no rush to make a quick exit to the bank. “We’re focused on building the business,” says marketing director Melanie Deitch. “We’re doing extremely well and we’re having fun.”

Google Claims Click Fraud is Less than 10%

SiliconRepublic.com has a report from a Google press briefing in Dublin last week. During the briefing, Shuman Ghosemajumder, business product manager for trust and safety at Google lashed out at the firms that claim click fraud could be as high as 20%.

According to Ghosemajumder, “Some firms appear to make the problem larger than it is,” and the claims are “exaggerated”. He goes on to say that click fraud at Google is “on average is in the single digits, quarter over quarter.”

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Add Live Search Box to Your Web Site

Microsoft just made it easier for your visitors to search your web site and find what they are looking for. The Live Search Box has a pretty interface, using a floating DIV tag to display the search results.

When the user enters a query, the search box dynamically builds a floating <DIV> on your page to display the search results. You can customize the query in the first tab to search your site, your macro or anything else, while the second tab will return general web search results. The floating <DIV> will position itself appropriately, whether you decide to place the box on the left, right, top, or bottom of your Web site.

Here’s how it looks.

Get Schooled at the Elite Retreat

Aaron Wall, Jeremy Shoemaker, Dave Taylor and Lee Dodd have announced they’re going to be running a two-day internet marketing retreat for anyone interested in SEO/M and Blogging.

The retreat gives attendees a chance to work with the guys in a more hands-on setting, but it’s not for everyone.

This event is very exclusive and has limited availability. Attendees will be chosen by an application only process. The purpose of this event is to take your business to another level. Bring your business plan or current site objectives with you and we will help you optimize your business structure. This would definintely benefit you to bring your team or just your coder so you can work together on what you learn.

Zunch COO Leaves, Forms Own Agency

Just been sent news that Zunch COO, Johnny Thompson, has left the company and resurrected popdensity.com, a full service interactive agency.

Smarter.com Launches Color Matching Search Tool

Online shopping search engine, Smarter.com, has announced a cool new feature: Visual Search Beta. Aimed at those shopping for clothing, Visual Search allows shoppers to select a type of clothing, then search by color using a color-wheel. It’s hard to explain, but easier to demonstrate.

Image courtesy of Comparion Engines, where you’ll also find a more detailed review.

Marketing Pilgrim’s Plugin List

Jeremy Luebke emailed me to ask if I would care to share the plugins used on MP. The site was fully custom built, so there may be some modified things, but here’s the list…

Akismet - Akismet checks your comments against the Akismet web serivce to see if they look like spam or not.

Gravatars - for those cool photos next to comments.

intouch - for the contact form.

No Self Pings - prevents WordPress from sending pings for stuff I link to from my own site.

Social Bookmark Links - the drop down menu for bookmarking a post.

Subscribe To Comments - lets readers get email updates on comments.

Google Sitemaps - to help Google find all the new pages.

WordPress Reports - adds my Google Analytics and Feedburner stats to the WordPress dash.