New Eye Tracking Report Looks at Google, Yahoo & MSN

Enquiro has released a new eye tracking report and it’s worth every penny of the $149 you’ll pay to get your hands on it.

If you caught Gord Hotchkiss’ presentation at PubCon, you’d already have a good idea of some of the search-candy inside the new report. In case you missed it, here’s some of the things you’ll discover:

  • The difference in the user experience between Google, Yahoo and MSN
  • Real relevancy vs. perceived relevance and how this impacted interactions
  • Interactions with organic vs sponsored across the 3 engines

There’s also great insight on what Enquiro calls “pogo-sticking” – where users go back and forth between search results – and how the search engines are using icons to attract a searcher’s attention. Also fascinating is how searchers click on a search listing, but still scan the search results page, while waiting for the new web page to load.

Court Rules Bloggers Protected From Others Libel

A California court has just ruled that bloggers and forum owners cannot be sued held accountable for defamatory statements made by others. (pdf of ruling).

…the court said, “Until Congress chooses to revise the settled law in this area” people who contend they were defamed on the Internet can seek recovery only from the original source of the statement, not from those who re-post it.”

Bloggers are still liable for their own defamatory comments, but we now know that if someone leaves a comment on a blog about a certain crap SEO firm, the blog owner can’t be held responsible.. ;-)

Hat-tip WMW.

Channel Sponsors

Vertical Search & Tagging with BlueOrganizer

Mark Cuban would hate this post, but TechCrunch does such a great job of explaining how BlueOrganizer can help take your web tagging to a new level, that I’m just going to point you to them.

Boldly Searching Where No Man Has Searched Before

A joint study by the Pew Internet & American Life Project and Exploratorium reveals 87% of Americans online have used the internet to find information on a scientific topic or concept, reports ClickZ.

Search is the most-used aggregation method for finding science-related information. Pew Internet asked about research in three topics: stem cell research, global warming, and the origin of life. With all three groups combined, about 90 percent of respondents said they route their queries through search engines. Individually, searches beginning at search engines amounted to 87 percent of stem cell research queries; 93 percent of global warming queries; and 91 percent of origin of life queries.

The study also touches on a concept that has become more and more pervasive.

Show-off Your Technorati Link Count

Darren Rowse reports Technorati has launched a Link Count Widget which allows bloggers to display the number of inbound links for any given blog post.

Here’s how Technorati describes the widget…

Technorati tracks when other bloggers link to your blog and this widget makes it possible for you to display the number of links on every blog post. We call them “reactions” to encourage readers to follow the conversation.

So if you’ve got ‘em (links that is), flaunt ‘em!

Yahoo, Google Gain Market Share; Microsoft, Not So Much

comScore has released search engine market share data for October, and both Google and Yahoo gained market share – up 0.3% and 0.1% respectively.

Unfortunately for Microsoft and AOL, they were the ones who coughed-up some points, dropping 0.2% each. Meanwhile, Ask.com hit a wall, remaining steady with a 5.8% share.

So here’s how it looks:

Google 45.4%

Yahoo 28.2%

Microsoft 11.7%

Ask 5.8%

AOL 5.4%

Americans performed 6.8 billion searches in October, up 3% from September and 33% from a year ago.

Google Page Creator Gets New Features

Google’s Justin Rosenstein just announced some nifty new upgrades to Google Page Creator – the “so easy, even a caveman can do it” web design tool.

Here’s what users are getting…

Image editing (see image):  Now you can make a picture look just right in the context of your web page. Once you add a picture, crop, rotate, lighten, darken, and add crazy special effects to it right from within your browser.

Multiple sites: When you first sign in to Google Page Creator, we automatically give you a site with the same name as your Gmail address, so you don’t have to worry about choosing a name when you’re just trying to get started. But because not every site is a personal site, starting today, you can create up to five sites with different URLs.