Marshall Kirkpatrick Leaves TechCrunch

I always enjoyed reading Marshall Kirkpatrick’s posts over at TechCrunch, so I am sad to hear he has left them.

The good news is that he is back at his own blog, and has left us with a post that talks about some of the ways to track news, using RSS. I’m often asked how I am able to post so often and so quickly after news breaks – RSS my friend, RSS!

Best of luck Marshall! If you’re interested in writing for Marketing Pilgrim, I’d be honored to have you contribute a post or two.

Nick Denton Takes Valleywag to New Lows

So much for Nick Denton’s plans to direct Valleywag into a more upscale news site. There’s been much talk that Nick’s jealous of TechCrunch’s success and hence his attempts to refine Valleywag.

Well, let me tell ya Nick. Posts such as..

Google baby’s first words…We learned today that Sergey Brin’s first word was golova, which means head in Russian.

hardly convey an image of a site that wants to be taken more seriously. Why not just accept what Valleywag is? If you really want to compete with TechCrunch, create a site that conveys that image. I tell you what, drop me a line and we’ll chat about it. ;-)

Channel Sponsors

Search Engine Strategies Chicago

Next week SES rolls into Chicago for the last event of the year. I’ll be there, speaking on Reputation Monitoring & Management (which is getting old, must remember to speak to Danny about a different topic).

Barry and his entourage will be blogging many of the sessions, so if you can’t make it, you won’t miss out.

Stay tuned for another SES announcement, later this week, that will involve free drinks from Marketing Pilgrim!

Reminder – Subscribe to the RSS Feed for a Chance to Win an iPod or Zune

If you’ve not already subscribed to our RSS feed, now would be a good time. We’ve not yet posted the secret message – available only to RSS subscribers – that will see one lucky winner receive an iPod or possibly a Zune.

Full details of the contest can be found here.

Here’s that feed again – http://feeds.feedburner.com/marketing-pilgrim

P.S. For those of you reading this message in your RSS reader, this is NOT your cue to enter, this is just a reminder for those who have yet to subscribe. ;-)

Microsoft bCentral Directory Closes

Could it be? Have we just lost one of the three valuable directories (Yahoo, DMOZ and bCentral) – recommended by many when launching a new site?

It appears Microsoft has shutdown its Microsoft Small Business Center, including the bCentral directory. Users trying to sign-up from this page, are greeted with the closure announcement.

As of November 15, 2006 Microsoft will no longer accept new sign-ups for select Microsoft Online Small Business Services.

These services, previously marketed under the bCentral™ brand, include Appointment Manager, Banner Network Ads, Commerce Manager, Customer Manager, FastCounter Pro, List Builder, Sales Leads, SharePoint®, Submit it!, Traffic Builder, and Web Hosting Packages.

While the services appear to be re-branding as Microsoft Office Live, the new site has no mention of a directory. Yikes!

Search Engine College Launches “Certification Pathways”

Kalena Jordan’s Search Engine College has launched Certification Pathways, a series of courses that come with a certificate of accomplishment. While there’s no single, industry-recognized, SEM certification, someone new to the industry can make up for a lack of experience by completing a course such as this.

As Kalena explains in the press release

Completion of one of our Certification Pathways indicates to a potential employer a graduate’s proficiency in the very latest search engine algorithms, guidelines and methodologies taught within our curriculum.

Three courses are offered, covering SEO and PPC.

Beginners Guide to Buying Links for SEO

If you’re not sure of the best way to buy links or how to judge if the link will benefit your web site, Text Link Brokers (a Pilgrim Partner) has published a Beginners Guide to Buying Links for SEO.

Here’s an example of the great advice contained in the guide…

The total number of outbound links on a page is an important factor to consider when purchasing a link. A site that has too many outbound links is not going to pass much link popularity. They are also at risk of being penalized in the search engines if the outbound links are thought to be “paid links” or are all pointing to “un-relevant” sites. On the other hand, if a site is authoritative in a particular field and naturally links to other sites in its industry, that is much different. Authoritative sites that link out to other sites are considered hubs and will provide a lot of benefit. This includes sites such as Wikipedia.org, Directory.Yahoo.com, DMOZ.com, and others.