Google Adds Diagnostic Tool to AdWords

Barry reports Google has gone live with a diagnostic tool – which it began testing back in October – and can now be accessed by all AdWords users.

The tool helps advertisers quickly identify which ads are running and which are not, with suggested recommendations for fixing non-running ads.

The Anatomy of a Search Marketing Scholarship Contest

The last four weeks of Marketing Pilgrim’s Search Engine Marketing Scholarship Contest has been lots of fun. When I put together the idea for a scholarship, I wanted to find a way to give back to an industry that has been very good to me and help find the next top talent – you could call it “SEM Idol”. I was fortunate enough to find some great sponsors, who contributed over $6,000 in prizes and a panel of judges who are arguably the best in the industry.

I wanted to give everyone who entered a fair chance, so I crafted the contest to have two components:

Channel Sponsors

Google CEO Eric Schmidt at Web 2.0 Summit

Dan Farber has a good summary of John Battelle’s chat with Eric Schmidt at this week’s Web 2.0 Summit.

Here’s what stood out for me.

1. On why Google acquired YouTube…

“YouTube was growing faster [than Google Video] and video became fundamental data type on the Internet, so that’s why we bought them.,” Schmidt said.

2. On potential copyright issues with YouTube…

“We have visited with as many media companies as we can,” Schmidt said. “We have to respect copy right.”

3. On allowing Google users to have access to their own search data…

“We would like to do that, as long as it is authenticated….If users can switch it keeps us honest.”

4. On not competing with Microsoft Office…

AdBrite Fine Tunes Offering with Behavioral Targeting

Ad network AdBrite has announced the addition of behavioral targeting to its ads.

As ClickZ reports AdBrite will be…

…using cookie-based behavioral data to fine tune targeting on demographics rather than on purchase likelihood…the company will do this by assigning individual Web users a probable age and gender based on their recent Web activity within its network. That data is supplemented with race and income information it gets by marrying U.S. census information to IP-based geographical information. Additional site-based user data comes from comScore.

Text Link Ads Acquired

TechCrunch reports TextLinkAds.com, which sells text links, has been acquired by New York advertising firm, Media Whiz.

Details of the deal have not been released.

Google Checkout Now Free

As we reported last week, Google has indeed made Checkout free until the end of the year.

According to the Google Checkout site…

  • From November 8 through December 31, 2006, we’ll process all of your Checkout transactions for free, even if you aren’t an AdWords advertiser. If you’re already an AdWords advertiser, we’ll process your Checkout transactions for free regardless of what you spend on AdWords.*
  • Valid Checkout orders you receive during the promotion will automatically qualify.
  • There’s no limit: we’re processing all of your Checkout sales for free.
  • You can take full advantage of this promotion by encouraging your buyers to use Google Checkout on your site.

Google Expands Print Ads

Just because Google’s initial effort to bring its bidding platform to print ads failed, doesn’t mean the company is giving up.

ClickZ reports Google is taking another shot at the lucrative print ad space with the “alpha” launch of a new system that connects advertisers with more than 50 traditional print publishers. Print publishers already lined-up include The New York Times, The Washington Post, Gannett, The Seattle Times, The Philadelphia Enquirer, and The McClatchy Company.

Publishers will have final approval on which ads they accept and Google claims the system is targeted at smaller advertisers who would not normally use a newspaper’s direct sales channel.