Don’t Miss Thursday’s Hottest Internet Marketing News

The internet marketing world appears to be winding down for Christmas, so news is on the lighter side. However, I’ve dug deep and come up with these hot items.

  1. Lee Odden has discovered his Top Rank Blog has been permanently banned on Digg, just because it posts SEO content. What the…?  Lee wasn’t doing anything wrong, apparently some diggers have enough clout to get a site a pre-emptive ban.
  2. Do you know what SearchRank’s David Wallace wants for Christmas? No it’s not a Playstation 3 (although I am sure he wouldn’t say “no”). David lists five things he’d like to see happen in the SEM world, including adding blog spammers to Santa’s “naughty list”.

Voting Begins for 2006 Search Blogs Awards

Voting is open for Search Engine Journal’s Search Blog Awards. The nominations are full of my favorite blogs and voting is going to be tough.

Thanks to the readers that nominated Marketing Pilgrim. We’re nominated in two categories, Search Marketing Blog and Best Agency Resource Blog. I’m not sure how we made it into the Search Marketing Blog and not the Search News Blog  category- after all, 80% of our stuff is news related – oh well.

For the Best Agency Resource Blog, we’re up against just one other nomination – Yippee!. It happens to be SEOmoz – oh crap! The only chance we have of winning that is if Rand uploads a post explaining why voting for us is the duty of every mozzer. ;-)

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Marketing Pilgrim Goes Mobile

Thanks to the WordPress PDA plugin, found via WordPress SEO, Marketing Pilgrim is now cell phone and PDA compatible. Simply point your mobile to the normal domain and you’ll see a stripped down version of our site.

Here’s how it looks…

Have you tested your WordPress blog in a mobile browser? Opera Mini has a mobile simulator you can use.

Google “Tip” at Top of Search Results

While doing a site search today that included the word “blog” in the domain I noticed something new. At the very top of the search results was an ad disguised as what Google called a “Tip.”

Blogger Ad

I tested additional keyword searches for which Google has related or competing services but they seem to be drinking their own koolaid and running Adword ads for their other branches. Blog searches seem to be the only results which contain this type of ad.

I find it deceptive on their part to call this a “Tip.” This is a blatant ad which I’m sure is getting some amazing CTR due to having the only other image on the page besides the logo.

Anyone else see this type of ad for any other Google service?

Google Shutting Out Tool Developers with API Removal

You may not have heard but Google has closed their Google Search SOAP API and replaced it with a new Google Ajax Search API.

What’s the big deal? The new API doesn’t easily allow third-party tool developers to utilize Google search results. So why in the world would Google take such a backward step? One reason, the new API allows them to better control how developers use Google’s search results.

Existing users of the API will still be supported.

9 Cost-Effective PPC Branding Strategies

Pay-per-click advertising can be very effective channel for increasing your brand’s reach but PPC branding campaigns are often cost prohibitive. Bidding to top positions for your industry’s core terms is an excellent way to expose your brand to new audiences but the “short term ROI be-damned” strategy is usually risky business. Below are 9 strategies to help you build your brand without burning through your spend.

  1. Start with the campaign structure and creatives. Separate your branded terms from your other terms so that your ads’ creatives can be more easily controlled. Searches for your branded terms should always trigger ads with strong brand-based titles and messaging instead of your more traditional ads for industry terms.

Arbitrage Defined

Arbitrage is a hot topic these days. American Heritage Dictionary defines arbitrage as “The purchase of securities on one market for immediate resale on another market in order to profit from a price discrepancy.”

A YouTube video titled Adwords Abuse which was uploaded back in April has begun re-circulating. The video highlights some of the issues surrounding arbitrage but it only discusses one form of the problem. Arbitrage is not a one size fits all practice.

So let’s look at the different types of arbitrage.

PPC / Adsense Arbitrage 1.0
A website or web page which contains no content. The page is filled with PPC ads such as Adsense or Yahoo Search Partner Ads. This is the most blatant form of Arbitrage and the one the majority of people are talking about.