By Ian Parker
Though I have been intermittently online since 1996, I’ve been semi-computer-literate since the days of Planetfall and Mousepaint. I have been doing SEO for almost 2 years. I can trace the start of my career to SES New York in 2005. I do in-house SEO for a growing company, #1 for our most competitive keyword, and the advice I offer here originates from our own experiences, mistakes, successes and failures. I’m offering this advice so that other companies might not make the same mistakes. Without further ado:
1. If your website is built in php, do not pay $100+/month for a blog platform you cannot customize. Use WordPress. If you don’t know how to work with it, ask the guys that built your site.