Google Planning to Consolidate Account Management?

MarketingVOX points to a DMNews rumor that Google may soon consolidate account management and move towards one account directory per account.

One of our very credible reporters here at DM News had a chat with a certain Google person last week, which suggested that the company is about to set up an IBM-like structure. What this means is that there would be one global account director per account, that pulls in resources to sell as needed – PPC, Print, Radio, Video, Display, etc.

Certainly makes sense. If you’re planning a TV and print campaign, you would sure hope your account manager would know what to do with your AdWords campaign!

If You “google”, You Must Be Spanked!

Google’s stepping-up its efforts to stop people from using “google” as a verb. They’ve posted a correct useage guide on the official Google blog, in an attempt to gently persuade people to not use Google incorrectly.

Usage: ‘Google’ as verb referring to searching for information via any conduit other than Google.
Example: “I googled him on Yahoo and he seems pretty interesting.”
Our lawyers say: Bad. Very, very bad. You can only “Google” on the Google search engine. If you absolutely must use one of our competitors, please feel free to “search” on Yahoo or any other search engine.

I applaud the attempt, after all, Google must show that it is at least trying to police its trademark – important, if you want to keep it – but with hundreds of millions of users, it’s unlikely they’ll win this battle.

Channel Sponsors

Odeo Purchased Back by Founder

The development, launch, growth and (minor) failure of Odeo, is a strange story. When the company, founded by Blogger co-founder Evan Williams, launched back in February of 2005, it raised $5 million in VC, but never really raised our attention.

Evan has publicly spoken about why the company missed the mark and now a new chapter is beginning for the company. Evan and the other “Odeos” have created a new company called Obvious Corp and have bought back all of Odeo’s assets.

Evan explains the model for Obvious at his own blog.

The Obvious model goes something like this:
* Build things cheaply and rapidly by keeping teams small and self-organized.
* Leverage technology, know-how, and infrastructure across products (but brand them separately, so they’re focused and easy to understand)
* Use the aggregate attention and user base of the network to gain traction for new services faster than they could gain awareness independently

Yahoo Launches Search Marketing Blog

It’s finally here; Yahoo has indeed launched the Yahoo Search Marketing Blog.

Here’s the official word:-

Today, we launched the Yahoo! Search Marketing blog to connect marketers to the people and products that can help them make sense of the ever-changing world of digital marketing and take advantage of everything that Yahoo! has to offer. With our new ad platform, aka “Panama�? live, we knew it was just the time to jump feet-first into the blogosphere.

The new Yahoo! blog will feature:

Timely information about the New Sponsored Search
In-depth features about the new products and services from the team members who built them
Inside tips from our own experts
Guest posts from industry insiders
Reports and recaps from industry events
Insightful research from Yahoo!

Yahoo Updates Toolbar, Adds Bookmarks

Yahoo’s launched a new version of their toolbar today and adding some cool new bookmarking options. Chris Sherman has the full details.

Yahoo has also made it easier to organize your bookmarks with this new version. “If you have a huge list of bookmarks, the new version of Yahoo bookmarks allows you to organize those in a very convenient fashion,” said Tomi Poutanen, Yahoo’s director of product management for social search.

The bookmarking feature uses folders as an organizing scheme. You can save a bookmarked page directly into an existing folder, or create a new one on the fly as you’re saving a bookmark. You can also manage your bookmarks later and create as many new folders as you like.

Can Google Grow Larger than Microsoft

The Boston Globe has a quick observation – Google could be larger than Microsoft by 2010.

Meanwhile, SEO Black Hat looks at whether Google could up like Atari. Post is worth reading just for the last image…”moohoowahaaa”. ;-)

Blogging Scholarship for Students

Aaron points to a new blogging scholarship being offered to hard-up students that have a passion for blogging.