^It’s headlines like this that are the reason the WSJ will never ask me to write for them.
New research from BIGresearch (not to be confused with TINYresearch…these are the big-boys) suggests Yahoo is tops among search engines, when it comes to influencing purchase decisions.
“If we tally the ranking of search engines’ influence on category purchase decisions…Yahoo! (is) number 1 with a score of 13, with 1st or 2nd place finishes in every category, MSN number 2 at 21, AOL number 3 at 23, Google number 4 at 26 and Ask Jeeves number 5 at 32…”
That’s all I have. I have no idea how large the sample was or how they actually calculated the most influential.