New Look for YPN Web Site

Jennifer Slegg – who I had the pleasure of finally meeting last week, and is wonderfully pleasant – points out a new look for the Yahoo Publisher Network web site.

Customized Google Search Finally Here

Remember all those times search marketers have warned that obsessing over a #1 ranking on Google would some day be obsolete, as everyone would have their own personalized Google results? That day is finally here.

Google has rolled out a free Custom Search Engine that allows you to specify which websites are integrated in the results (similar to Rollyo).

Here’s what you get:

  • Specify the sites you want to include in searches.
  • Place a search box and search results on your website.
  • Customize the look and feel to match your website.
  • Invite your community to contribute to the search engine.
  • Make money from relevant ads in your search results.

Here are some real-life examples of how you can use it.

Channel Sponsors

Danny Sullivan Extends SES Relationship Through End of 2007

Danny Sullivan has just revealed he will be involved with Search Engine Strategies until the end of 2007. He also plans some things of his own…

I’ll be chairing the SES NY 2007 show, co-chairing the SES SJ 2007 event and participating in the SES Chicago 2007 conference. Aside from this, I also intend to continue writing about search via a new search blog of my own plus do some events on my own. More details on everything below.

It looks like Chris Sherman will take over from Danny. Meanwhile, November 30th remains the last day Danny plans to contribute to Search Engine Watch, and he has other plans…

JobsInSearch Celebrates 2nd Birthday

Congratulations to Mike Taylor as JobsInSearch.com celebrates its second birthday this week, having launched two years ago as the first specialist international job site covering Search Engine Marketing related jobs and careers.

In the two years we have been operating there has been phenomenal growth in the world of Search� commented Mike Taylor, founder of JobsInSearch.com. “For example, when we launched very few companies (outside of specialist SEO and Search Marketing firms) were employing SEO or Search Engine Marketing staff. Now it is common for a wide range of companies, across many different industry sectors, to employ their own in-house SEO and Search Engine Marketing related employees.�

No Google Space Flights Just Yet

With Google’s proposed Googlunaplex and Google Mars, it’s understandable that Techcrunch got all excited over the weekend at rumors Google had purchased the private space ship SpaceShipOne.

…the word on the street is that Google has acquired SpaceShipOne and is putting it inside building 43 at Google headquarters in Mountain View, California. No word on the purchase price, or if this was a donation, or why the ship is not staying at the Smithsonian

It turns out Google actually purchased a replica of the ship.

Thanks to readers, I now know the rumor is false. Google did not acquire SpaceShipOne. But they did acquire a full scale replica of the ship and have indeed installed it in building 43 at Google.

Google Tweaks Hiring Process

The Wall Street Journal looks at Google’s attempts to streamline its infamous lengthy hiring process.

One initiative Google has already undertaken is reducing the number of interviews. Mr. Bock says each candidate offered a job by Google went through 5.1 in-person interviews on average in June, down from 6.2 at the beginning of the year. (A veteran tech recruiter says five to eight interviews is probably about average for Silicon Valley.) Google is also considering requiring staff members who interview candidates to submit their assessments within a week of the interview; right now, there’s no strict deadline.

Google is also surveying existing employees in hopes of gaining clues as to what makes a successful hire.

Google Unveils Election Mapping Mashup

CNET has details of a new mashup from Google that will see Google Earth combined with information about the U.S. congressional races coming up in two weeks.

The Google Earth 2006 election resource tool indicates the country’s 436 congressional districts with stars on the popular 3D map of the country. Clicking on a star pops open a bubble window that has information on the candidates in that race.

The tool will also include links to news, images and search results on candidates, as well as a bunch of other stuff.

The Google Earth Blog adds

The “Register to Vote” layer added a short while ago has been changed to the “2006 US Election Guide” and includes two sub-layers: “US Election Guide” (click on the placemarks for useful voting information), and “US Congressional Districts” (which shows the borders of those districts). These layers are NOT turned on by default, but the information is more useful.