Sex Outsearched By Business Topics?

A new study suggests that sex is no longer the most searched topic on the web – being outsearched by business related queries.

In their mid-90s heyday, sex-related topics accounted for 17 per cent of web searches, but that figure has shrunk to an unsexy 3.8 per cent, Queensland University of Technology’s Professor Amanda Spinks said today.

But Prof Spinks said business and commerce-related topics, including buying and selling on the net, had outstripped sex to make 30 per cent of web searches.

The problem with the study is that they looked at search engines such as Alta Vista, AlltheWeb.com and Excite. Last time I checked, you couldn’t find a whale on a flea’s back using those search engines, let alone porn – not that I check for porn on those sites…or any sites, actually…which doesn’t mean I go offline either…I’ll just be quiet now, shall I? ;-)

Cheat Sheet for Ask.com Search Commands

Nathan points to a handy cheat-sheet of commands you can use at Ask.com.

Tips include:

geoloc: (insert code) – searches one geographic location:CA(Central America),EU(Europe),IA (India or Asia),NA(North America),OC(Oceania),SA (South America)

last: – last date modified; i.e., last:week, last:month, last:year

beforedate: – (insert specific date); i.e., search engines beforedate:19880318 (march 18, 1988)

after: – (insert specific date) afterdate:19880318

Channel Sponsors

Google Adds Time Machine to Google Earth

CNET reports Google has added the “timescale” feature to the basic version of Google Earth.

If, like me, you thought it would allow you to go back in time and see when dinosaurs roamed the planet, you’ll be a little disappointed. ;-)

The article also includes details of some upgrades Microsoft made to Virtual Earth.

NBC Launches Own Online Video Network

While Google appears to be convincing cable networks to display their content via Google Video, NBC has decided it wants to control the entire process itself.

NBC Universal is launching nbbc (National BroadBand Company) to serve as an online video hub for digital video content for more than 200 affiliate TV stations and third-party partners such as CNET, Washington Post and Access Hollywood, according to a ClickZ report.

The idea is to host the video content in a single repository and allow affiliates and partners to distribute on their own Web sites via a customized video player. Content partners will maintain complete control over their video assets by selecting which participating sites can access their video. Advertising revenue will be split three ways between nbbc, content suppliers and Web publishers.

Video Ads Don’t Drive Clicks

If you’re thinking of testing out video ads, as they become more prevalent, you should prepare yourself for the lack of click-thrus.

AlwaysOn chatted to Greg Stuart, president of the Interactive Advertising Bureau, who cautioned video ads can increase brand awareness without click-thrus.

“…there’s absolutely no relationship between a click-through and a brand attitude change – it has nothing to do with it whatsoever. Consumers hear messages, they see messaging and they begin to shift their perceptions about that brand as a result of that, and that again leads to that change of behavior. So I would be very concerned if the broadband video industry started to measure click performance as some metric. It’s just not the right thing to do.”

Andy Beal Now Offering SEO Consulting Services

It’s not exactly a big secret, but I wanted to confirm that I have indeed set up shop as a consultant. While it was fun to explore different job opportunities, the draw of being an independent SEO consultant was too hard to resist.

What’s taken me by surprise is the interest in the business knowledge and experience I have to offer marketing agencies. It’s a blast to sit down with a search marketer and help them build a strategy for growing their business.

I’m also very much enjoying providing one-on-one SEO consulting to companies that have hit an impasse with their search campaign and need some TLC to get them back on track.

Anyway, if you’re interested, here’s the full line-up of consulting services I’m offering:

Updated Online Reputation Monitoring Guide

One of the most popular posts ever on Marketing Pilgrim is our Online Reputation Monitoring Beginners Guide.

I wanted to let you know that the guide has just gone thru its third update and I’ve also added a spruced-up PDF version – for all of you who want to put it in front of your boss. ;-)