AdSense Now Offers Site Target Options for AdWords Advertisers

Jennifer Slegg informs us that Google has added new custom targeting channels for AdSense publishers. The new option allows AdSense users to label different ad units on their site, and allows AdWords advertisers to see this units and select them for their ads.

Publishers will need to turn the feature on for each relevant custom channel in their account, or set up brand new custom channels, breaking down the site or ad units in ways they feel advertisers will want to target them. Then advertisers can access the channel information for specific publishers in order to pick and chose what to target on the site.

Jen has more over her own blog.

Last Chance for PubCon Las Vegas

So, you are going to PubCon next week, right?

After all, why would you want to miss the following keynotes?

Or speakers such as this fine bunch?

And there’s two sessions, I certainly won’t be missing ;-)

Search Blog and Reporter Forum
Michael McDonald, Barry Schwartz, Andy Beal, Lee Odden, Rand Fishkin, Aaron Wall.

Forensic and Competitive Intelligence
Rob Garner, Andy Beal, Roger B. Dooley, Jake Baillie, Michael Marshall

Tomorrow is the last day for registration…come on, it’s Vegas baby!

Channel Sponsors

Google Accidentally Becomes Virus Deliverer

The Google Video team accidentally sent out an email to 50,000 recipients of a Google Video email list, according to eWeek.

“On Tuesday evening, three posts were made to the Google Video Blog-group that should not have been posted,” Google said in a statement. “Some of these posts may have contained a virus called W32/Kapser.A@mm — a mass mailing worm. If you think you have downloaded this virus from the group or an e-mail message, we recommend you run your antivirus program to remove it.”

Computerworld reports Google has confirmed that internal protocols are now in place, to prevent this from happening again. Let’s hope so.

Ning Allows Quick and Easy Social Network Creation

CNET has details of Ning.com’s public launch at the Web 2.0 Summit this week.

While the company has been operating for more than a year, this week was its official coming-out announcement.

If you’ve not heard of Ning, it lets you easily create you own social networking sites. Options include the creation of your own YouTube-style video site, and a MySpace-style social networking platform.

I’ve been playing around with Ning, and it gets my thumbs-up simply because of ease of use. I’ve already used it to create a local networking site for Internet marketers in the Triangle area of North Carolina, and even tested out their video service.

The company plans to offer new features and upgrades in December, which should make it even more compelling.

Local Internet Ad Spending to Double by 2010

The Kelsey Group has released its annual prediction on the global increase in local search and online classifieds spending.

According to ClickZ

The forecast asserts the local search segment will grow from $3.4 billion in 2005 to $13 billion in 2010, with online classifieds growing from $12.3 billion to $18.1 billion. Overall local search and online classified spending will grow from $15.7 billion in 2005 to twice that, or $31.1 billion, in 2010.

It makes a lot of sense. As more and more small business discover the value of online advertising, they’ll also want solutions that are tailored to their local audience.

Google Gearing-up for Launch of Radio Ads

Back in July, we reported on rumors that Google was preparing to launch AdWords for radio. Now Reuters is reporting confirmation that we will indeed see Google Audio Ads by the end of the year.

 

Google spokesman Michael Mayzel said this week that the company will begin a public test of Google Audio Ads by the end of the year. Advertisers will be able to go online and sign up for targeted radio ads using the same AdWords system they use to buy Web search ads.

As part of the launch, Google is aggressively hiring radio sales people, to help capture the market, and could end up with as many as 1,000 employees focused on radio ads.

Skype to Offer Bloggers Live Chat Rooms

CNET has details of Skype’s plans to offer bloggers the ability to host audio chats from their own web site.

The next version of Skype will enable people to post a link on a blog or Web site that will take people to a public chat room when clicked on.

There’s no timeline for the launch, but Skype execs say the feature is coming “soon”.

Skype is also in talks with many social networking sites about offering services that would allow members to share content with each other in conversations.