Google Claims Click Fraud is Less than 10%

SiliconRepublic.com has a report from a Google press briefing in Dublin last week. During the briefing, Shuman Ghosemajumder, business product manager for trust and safety at Google lashed out at the firms that claim click fraud could be as high as 20%.

According to Ghosemajumder, “Some firms appear to make the problem larger than it is,” and the claims are “exaggerated”. He goes on to say that click fraud at Google is “on average is in the single digits, quarter over quarter.”

Add Live Search Box to Your Web Site

Microsoft just made it easier for your visitors to search your web site and find what they are looking for. The Live Search Box has a pretty interface, using a floating DIV tag to display the search results.

When the user enters a query, the search box dynamically builds a floating <DIV> on your page to display the search results. You can customize the query in the first tab to search your site, your macro or anything else, while the second tab will return general web search results. The floating <DIV> will position itself appropriately, whether you decide to place the box on the left, right, top, or bottom of your Web site.

Here’s how it looks.

Channel Sponsors

Get Schooled at the Elite Retreat

Aaron Wall, Jeremy Shoemaker, Dave Taylor and Lee Dodd have announced they’re going to be running a two-day internet marketing retreat for anyone interested in SEO/M and Blogging.

The retreat gives attendees a chance to work with the guys in a more hands-on setting, but it’s not for everyone.

This event is very exclusive and has limited availability. Attendees will be chosen by an application only process. The purpose of this event is to take your business to another level. Bring your business plan or current site objectives with you and we will help you optimize your business structure. This would definintely benefit you to bring your team or just your coder so you can work together on what you learn.

Zunch COO Leaves, Forms Own Agency

Just been sent news that Zunch COO, Johnny Thompson, has left the company and resurrected popdensity.com, a full service interactive agency.

Smarter.com Launches Color Matching Search Tool

Online shopping search engine, Smarter.com, has announced a cool new feature: Visual Search Beta. Aimed at those shopping for clothing, Visual Search allows shoppers to select a type of clothing, then search by color using a color-wheel. It’s hard to explain, but easier to demonstrate.

Image courtesy of Comparion Engines, where you’ll also find a more detailed review.

Marketing Pilgrim’s Plugin List

Jeremy Luebke emailed me to ask if I would care to share the plugins used on MP. The site was fully custom built, so there may be some modified things, but here’s the list…

Akismet – Akismet checks your comments against the Akismet web serivce to see if they look like spam or not.

Gravatars – for those cool photos next to comments.

intouch – for the contact form.

No Self Pings – prevents WordPress from sending pings for stuff I link to from my own site.

Social Bookmark Links – the drop down menu for bookmarking a post.

Subscribe To Comments – lets readers get email updates on comments.

Google Sitemaps – to help Google find all the new pages.

WordPress Reports – adds my Google Analytics and Feedburner stats to the WordPress dash.

Wired Publisher Acquires Reddit

Another acquisition for your reading pleasure. This time, TechCrunch is reporting Conde Nast, owner of Wired magazine among others, has acquired social bookmarking site Reddit.

All four reddit employees will relocate from Boston to Wired’s San Francisco office and become part of Wired Digital. Reddit, founded and funded in 2005, is a YCombinator company (see our interview with YCombinator founder Paul Graham here). The two original founders are Steve Huffman and Alexis Ohanian, and they were later joined by Christopher Slowe and Aaron Swartz.

Reddit works a lot like Digg. Although the user base is not as large as Digg’s, Reddit has certainly started to show-up a lot more in my referral logs.