By Alex Cleanthous
Search Engine Optimization (SEO) is the holy grail of Internet marketing because of the allure of ‘free’ traffic.
Thereâ€™s no doubtâ€¦ achieving a number one ranking in Google or Yahoo for high traffic volume keyword phrases can be extremely profitable for any business.
Because of this, SEO may be the most competitive and difficult areas to achieve online success in. Think about itâ€¦ there can really only be one website ranked number one in Google or Yahoo for each country!
But how much is a top ranking actually worth?
One way of estimating the value of a top ranking in Google or Yahoo is by calculating the cost of a top position for a particular keyword phrase in the Pay-Per-Click (PPC) engines.