Estimating the Value of Search Engine Optimization

By Alex Cleanthous

Search Engine Optimization (SEO) is the holy grail of Internet marketing because of the allure of ‘free’ traffic.

There’s no doubt… achieving a number one ranking in Google or Yahoo for high traffic volume keyword phrases can be extremely profitable for any business.

Because of this, SEO may be the most competitive and difficult areas to achieve online success in. Think about it… there can really only be one website ranked number one in Google or Yahoo for each country!

But how much is a top ranking actually worth?

One way of estimating the value of a top ranking in Google or Yahoo is by calculating the cost of a top position for a particular keyword phrase in the Pay-Per-Click (PPC) engines.

My Tips…

By Paul Nagel

As I feel anyone reading this probably has a basic understanding of SEO I’ll skip the basics such as title tags, description tag (As it’s sometimes used by the search engines for the description in their listings, sprinkling your keywords throughout the article without overdoing it etc…

For me if you optimize for Google your not hurting yourself with the other two, MSN and Yahoo.

For those that feel on page optimization is a factor worth spending time on, using CSS to move the content to the top of the html will move the content you want the spiders to see up to the top of the page code wise.

Channel Sponsors

What Chocolate Covered Coffee Beans and SEO have in common?

By Aaron Phillips

When used separately they are good, when used together they are even better! This article is how to achieve success with Press Releases using a technique that I have been using for almost two years.

The components include a well written press release + a special combination of keywords and Google Alerts (your new best friend).

What is Google Alerts? What it does is allow you to enter in keywords and subscribe to those keywords for email updates as Google finds news related to them.

Lot’s of people use this service and I have a secret ingredient that will increase the exposure of your Press Releases. At the bottom of each one of my press release I include a statement such as – “My company currently competes with Competitor A, Competitor B, Competitor C, ect…” Carefully selected and in moderation it will expose your press release directly to customers of your competition!

The (Alleged) Miracle of Pay-Per-Click Marketing

By Meredith Smith

Online store not selling so well? No problem! Just slap together a pay-per-click campaign and you’ll be sure to sell out in no time!

Not getting as many online leads as you would like? PPC can fix that too!

Clients skipping out on their bill? PPC can fix ANYTHING!

At least, these are the sentiments that seem to be floating around the virtual water cooler. PPC marketing is often approached as a magic wand that can make all of your marketing woes disappear with a flick of the wrist and a theatrical “poof” of smoke.

Wouldn’t that be great? No wonder people like to believe that all-too-tempting idea!

Video Advertising the Next Online Frontier?

As a Marketing Pilgrim, I’m always interested in the next frontier of marketing. AlwaysOn takes an in-depth look at what all the fuss it about, over video advertising.

There’s a lot of money being pumped into video, with not much coming back – just 2% of all online ad spend will be on internet video ads this year.

So do we have a bubble or a viable channel?

Google Launches Japanese Mobile Site

Reuters reports Google has launched a free mobile news site in Japan.

The service displays reports from about 30 media outlets – including the Asahi newspaper and state-run NHK – and aims to expand its line-up…the service shows a list of headlines and links to news sites that are also designed for mobile phones.

PRWeb Stopping Free Press Releases

One of the biggest reasons for PRWeb’s success was its free press release distribution. Lee Odden reports that option is about to go away.

Big news from PRWeb’s David McInnis to all PRWeb account holders last night. Free press release distribution will cease as of Oct 23rd.

I understand the economic reasons for the decision, but announcing it so soon after PRWeb’s acquisition is a little bit of sell-out. Can you imagine if, 60 days after Google’s announced acquisition of YouTube, they started adding ads to every video uploaded?