By Neal A . Rodriguez.
I clicked the “Edit times and bids” link in the “Edit Campaign Settings” page in the Google Adwords interface to experiment with dayparting, as click fraud kept exhausting my client’s PPC budget while leaving conversion results unchanged. Some days I opened Outlook and see only one to three inquiries that counted as conversions on my Adwords account; I would open up Adwords and find my campaign cost at or above the $100 daily budget. Mike Moran and Bill Hunt write about dayparting in Chapter 14 of their book, “Search Engine Marketing Inc.” I never used it, and barely anyone writes content on it when you Google dayparting, so I figured it may be one of the new secret ingredients in a PPC guru’s sauce that they don’t want the competition to know about.