Robert Scoble the Ultimate Connector

Poor Robert Scoble, he’s a little concerned he may have lost his Scoblizing powers. Here’s what he said at his blog…

Anand M., in India, asks “has Scoble lost his blog power?� (I linked to him and he didn’t get many visits). My read? If I ever did have blog power, it’s gone now. Digg and TechMeme have all the power now.

Don’t worry Robert, you’ve transcended to a higher place. Sure your blog is still a huge traffic generator to any site you happen to link to – any site, like this one for example (hint, hint) – but you’ve become a “connector” in true Gladwell “Tipping Point” style.

Not All Search Engines Respect NoIndex Meta Tags

If you think those embarrassing photos of you at the office Christmas party – that you uploaded to that page on your site that you’re sure no one knows about – are safe because you added a “noindex” meta tag? You might want to think again.

Matt Cutts conducted a brief, non-scientific experiment to see how each search engine handles the command. Here’s what he found…

So based on a sample size of one page, it looks like search engines handle the “noindex� meta tag:

- Google doesn’t show the page in any way
- Ask doesn’t show the page in any way
- MSN shows a url reference and Cached link, but no snippet. Clicking the cached link doesn’t return anything.
- Yahoo! shows a url reference and Cached link, but no snippet. Clicking on the cached link returns the cached page.

Channel Sponsors

Not Making Money from Google AdSense? Sue Google!

What do you do if you upload Google AdSense to your site and don’t get an ROI? Here’s the plan..

1. Click on your own ads as many times as you can, after all, you need to make sure that the advertisers are still there. :-)
2. Keep clicking.
3. Have your AdSense account suspended for invalid clicks. This is a key component of the plan.
4. Sue Google for $250,000 for lost ad revenue!

How simple is that? ;-)

Think that’s crazy? Well, that’s exactly what one website owner did and JenSense has the full details.

Why Search Engine Marketers Should Embrace New Distribution Deals

Kevin Newcomb analyzes Google’s recent distribution deals and, with the help of the marketers he spoke to, concludes marketers are not wowed by the deals.

I beg to differ. Too many marketers look at how these distrubution deals will help increase “click” inventory, when they should be looking at the bigger picture. It’s not just about how many more clicks advertisers will receive from these deals – although that is important – but these deals allow search marketers to reach channels that were previously closed to them.

Google is, in effect, helping search marketers to increase their value and reach. The more diverse the distribution deals are, the more we can offer our clients. Traditional agencies have held a tight grip on radio, print and TV. If Google et al continue to sign-up traditional channel partners, search marketers will be able to bypass finicky agencies and provide real value, directly to their clients.

Real Estate Marketing Shifting to Blogs?

ClickZ reports that real estate agents may be looking for a new home for their advertising budgets.

…it may come as no surprise to learn that real estate agents are reducing their print newspaper spends, as was reported yesterday by Classified Intelligence.

While Realtors are reducing their offline spend, the report shows there is no clear winner for online ad spend.

But I know the answer. Want to know where real estate agents are investing their online efforts? Blogging! Yep, I lose track of the number of new blogs that I see each day that relate to the real estate industry. But don’t just take my word for it, take a look at these charts…

Apologies for influx

Some of you may have just experienced a deluge of new posts via my RSS feed. My apologies. When I switched servers last week, I forgot to update the path for the RSS feed, so none of you were getting any updates. :-(

That problem has since been fixed.

Get Your Fall Issue of Search Marketing Standard

In case you’ve still not subscribed to the search industry’s excellent Search Marketing Standard magazine, you’re missing the Fall issue.