Short Video Ads Less Annoying

A couple of weeks ago, we reported how 80% of video viewers find video ads to be annoying. PodZinger, a video ad network, obviously has a lot to lose based on that report, so they commissioned their own.

According to ClickZ, PodZinger’s research revealed viewers will tolerate 10- to 15-second ads, as long as they are not bombarded with ads and the content is targeted.

Of course, that’s like Philip Morris telling us their study reveals most young smokers enjoy cigarettes. PodZinger has skin in the game, so I’ll sit on the fence until an independant study reveals the same findings.

Yahoo Signs Classifieds Deal with 150 Newspapers

Yahoo won’t be able to avoid the scrutiny a leaked memo will receive this week, which is a shame, because they’ve just announced a deal to allow 150 newspapers to sell ads on its HotJobs service.

The companies that have signed on with Yahoo include Cox Newspapers Inc., Belo Corp., Hearst Corp., the E.W. Scripps Co., MediaNews Group Inc., Lee Enterprises and the Journal Register Co…The Yahoo program will enable advertisers who list jobs in any of the consortium’s newspapers to post their jobs on Yahoo! HotJobs and throughout the Yahoo network. Advertisers will be able to use contextual, streaming and interactive media.

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Google Testing Embeded Map Links in Search Results

Graywolf noticed that Google is testing embeded map links when serving up certain search results. Matt Cutts confirmed that this was indeed one of the many UI tests Google is running. Here’s how it looks…

Free iPod for MarketingPilgrim.com RSS Subscribers

How would you like to win a shiny new iPod, just for subscribing to Marketing Pilgrim’s RSS feed?

Yep, by simply adding our RSS feed to your favorite news reader, you can take part in a new prize giveaway. You’ll be kept up-to-date with the latest marketing news AND have a chance to win a new Apple iPod.

Why are we giving away an iPod just for subscribing? Well, to be honest, some of you are still trying to use the old Blogger RSS feed, while others still simply try and just “check in when I can”. We want to ensure that everyone is kept up to date with the very latest marketing news, so we thought we’d add an extra incentive.

Here’s how to enter.

Speeding up WordPress with WP-Cache

One annoying thing I’d noticed after switching to WordPress, was the increased time it took to load each page.

I’ve just installed the wp-cache plugin, and it’s very much helped to speed up the site. If you’re running WordPress without it, you might want to give it a shot. It effectively caches your pages and reduces the load time and server strain. You’ll also likely want to fix one minor bug with wp-cache, but it’s so easy to do, even a caveman can do it.

So with all that said, I’m now ready to be slashdotted or dugg. So if you could just help me out with a test, that would be great. ;-)

Damning Internal Yahoo Memo Leaked

An internal Yahoo memo, created by SVP Brad Garlinghouse has been leaked to the public. It’s a strong call-to-action aimed at CEO Terry Semel, and accuses the company of being the victim of many problems and missteps.

Criticisms include:

A lack of focus and unified vision for Yahoo…

…I’ve heard our strategy described as spreading peanut butter across the myriad opportunities that continue to evolve in the online world. The result: a thin layer of investment spread across everything we do and thus we focus on nothing in particular.

A lack of accountability and ownership…

…For far too many employees, there is another person with dramatically similar and overlapping responsibilities. This slows us down and burdens the company with unnecessary costs.

Yahoo’s lack of decisive action…

Universal Music Suing MySpace

Universal Music has decided the best way to obtain licensing fees from MySpace is to sue them first, establish an infringement, and then do the deal. At least, that appears to be their strategy, according to the NY Times.

The lawsuit, filed in federal court in Los Angeles, is seen as part of a strategy by Universal to test provisions of a federal law that provides a “safe harborâ€? to Internet companies that follow certain procedures to filter out copyrighted works…If Universal can win in court, it is likely to gain leverage in negotiating licensing terms with user-driven services — just at the moment that those services are attracting deep-pocketed partners.

MySpace seperately announced a new tool that would allow copyright holders to flag videos used without permission. Right…pure coincidence, I’m sure.