Google and Warner Music Announce Video Ad Deal

Warner Music Group and Google just announced a new pact that will see WMG’s extensive music video collection available for free via Google Video.

Starting this month, users in the U.S. can watch any of the thousands of music videos, artist interviews, “behind-the-scenes” footage and other artist-related content from WMG on Google Video. In the coming months, users can also access audio-visual content from WMG through Google’s partner websites in its AdSense network. In addition, Google will develop technology that, when implemented, will enable users to include certain content from companies such as Warner Music Group in the videos they create and upload to Google Video.

The free videos will, of course, be supported by Google Adwords ads.

GreedTube Offers Revenue Sharing Alternative to YouTube

Sid has details of GreedTube which looks almost exactly like YouTube, except it offers those submitting videos the chance to share in AdSense revenue.

The service is simple. It asks for your usual information like title and description, and also for your embed code for the video on YouTube and AdSense ID. Once you’ve submitted it, your video goes onto GreedTube — which does look awfully a lot like YouTube — and you get to share 50% of the revenue made on the AdSense clicks.

Needless to say, it’s attracting videos that are a little risque.

Channel Sponsors

Blinkx Signs Video Search Deal with Microsoft

When Blinkx first launched, it made a lot of headlines, then the company went a little quiet while it figured out its direction. The past 6 months have been great for the video search engine, with lots of press and positive buzz for their technology.

By far the biggest shot in the arm for Blinkx comes with today’s announcement that they’ve been selected by Microsoft to provide video search technology.

It’s an interesting deal for Blinkx which could result in “zero to millions of dollars,” according to Suranga Chandratillake, Blinkx co-founder and chief technology officer.

Instead of a cut of advertising revenue, Microsoft has agreed to pay Blinkx an outright licensing fee based on how much use visitors to Microsoft Web sites make of the Blinkx search system, Chandratillake said.

Search Engine Marketing Scholarship Contest Entries – October 9th

We’ve uploaded the first of our SEM Scholarship Contest entries and we’re excited with the level of talent out there.

The following entries qualified for the week and we’ll track the traffic to each article over the next week. The most popular post of the week will secure the author one of four finalist positions for our grand prize giveaway.

Here’s the full list of article entries:

The Definition of SEO…

Is Google Really Listening?

How Much Are We Worth?

Bob and Weave Click Fraud Thieves

What Studio 60 Can Teach Us About Blogging

Wishing upon a star: How the Internet is increasing the ability to make our dreams come true

Keeping your SEO Clients – How to NOT get your Contract Cancelled

The Psychology of SEO

The SEO Article You Shouldn’t Read

Glossary of a new Paradigm

How to Weather Search Engine Algorithm Shifts well

Click, read, forward, blog your favorite entry and help them advance to the final judging.

The Definition of SEO…

or

Make It For Person, Not The Search Engine.

By Josh Garner.

What does ‘SEO’ mean? Search Engine Optimization…Duh. No no. What does it mean? It means ‘to optimize a site for the search engines.’ I guess that’s pretty close, but going with that thought alone can actually land you in a bit of trouble.

We often talk on SEO and what the search are looking for, how they are acting, how to optimize a site, etc. But we often neglect a very important idea. Simply optimizing a site for the search engines isn’t really the best idea. If we do that and that alone, then we won’t likely find success in our business endeavor. We would then neglect our customer’s needs and/or any help that we might provide to the online community.

Is Google Really Listening?

By Al Scillitani.

A few months ago, I wrote an article about Google’s Adwords new features and tools giving me a headache. I wrote,

“My head hurts. Almost everytime I log into an adwords account something has changed. How is a single adwords account owner supposed to keep up with all your changes? It is hard enough for a full team of specialists nevermind the small business owner that is maintaining their own adwords account. Just when I think I am all caught up, more news comes out about another new feature, tool, format, etc…�?

They responded by sending me headache medicine. This demonstrated to me that employees of Google 1. Have a sense of humor and 2. Were interested in their customers opinions. The problem is, it appears the Google employees knowledge is not making it up to the top executive team.

Bob and Weave Click Fraud Thieves

By Neal A . Rodriguez.

I clicked the “Edit times and bids” link in the “Edit Campaign Settings” page in the Google Adwords interface to experiment with dayparting, as click fraud kept exhausting my client’s PPC budget while leaving conversion results unchanged. Some days I opened Outlook and see only one to three inquiries that counted as conversions on my Adwords account; I would open up Adwords and find my campaign cost at or above the $100 daily budget. Mike Moran and Bill Hunt write about dayparting in Chapter 14 of their book, “Search Engine Marketing Inc.” I never used it, and barely anyone writes content on it when you Google dayparting, so I figured it may be one of the new secret ingredients in a PPC guru’s sauce that they don’t want the competition to know about.