Welcome New Sponsor – Handy Recovery

If you’ve ever accidentally deleted content from your computer or suffered at the hands of a virus attack, you may want to visit our latest sponsor – Handy Recovery.

This great little tool will recover files – even if deleted from the Recycle Bin – and allow you to browse the content on your hard disk and find deleted files and folders that can be recovered.

On a technical note, Handy Recovery works with most Window’s OS’s and can even recovers lost images from CompactFlash, SmartMedia and other cards – just in case you lose little Timmy’s birthday photos.

Handy Recovery will hook you up with a free 30-day trial version and if you like it, it’s only $39! A bargain!

Google Launches New Version of Mobile Gmail

Google’s hoping to encourage more people to access their Gmail account via their cell phone, with the launch of a new downloadable Java application.

The new software will work on any of the 300+ Java-enabled cell phones in the United States and promises to offer a better interface and easier access.

CNET reports

In addition to being faster, Gmail for Mobile Devices maintains Gmail functions like threading and search, and adds mobile-specific functionality such as the ability to press a button to make a call to someone who sent an e-mail. People can also view attachments, such as photos, in an optimized full-screen format.

You can see the full list of compatible phones here. To download, point your phone’s browser to http://gmail.com/app

Channel Sponsors

Yahoo Listens to Advertisers Launches Food Site

Give Yahoo credit for listening to the needs and requests of their advertisers. The company has launched   in response to growing demands from advertisers.

The new site will have content supplied by partners such as Allrecipes.com, Martha Stewart Omnimedia, Everyday with Rachel Ray and Wolfgang Puck.

 

According to ClickZ, Yahoo Food launches with sponsors already in place.

The site goes live with Kraft as the premier marketing partner. Additional advertisers include Masterfoods USA, Sheraton Hotels and LendingTree. The food category attracts both endemic advertisers and those outside the category, according to Brown, due to its lifestyle and life-stage relevancy.

Yahoo plans to utilize its behavioral targeting tools to deliver relevant ads.

Google Checkout to Offer Free Payment Processing Until Year’s End

eBay Strategies’ Scot Wingo has news that Google plans to offer free payment processing at Google Checkout, until the end of the year.

This tells me one of two things is happening…

1. Google Checkout is not growing as fast as Google would like and needs a jumpstart

or

2. Google Checkout is growing just fine, but they want to send another shot across PayPal’s bow

Either way, it’s really a great move by Google. Skype (also owned by eBay) dropped call charges until the end of the year and their user base grew like crazy. With this move, Google will be able to attract a lot of new merchants, interested in saving on credit card processing fees – and just in time for the busy holiday shopping season too!

JumpTap Announces Three New Partnerships

New press release from mobile search technology provider JumpTap. They’ve announced deals with Autodesk, SuperPages.com and WhitePages.com.

Here’s the details of each partnership…

JumpTap will offer mobile operators Autodesk’s LocationLogic geoservices platform to deliver maps and directions as a standalone experience or integrated with JumpTap’s local search results.

By integrating results from SuperPages.com, JumpTap’s mobile search now allows users to look for specific category or business names, based on a user- defined ZIP code, city or address.

In addition, JumpTap is integrating white page listings from WhitePages.com, allowing users to search for people by last name, with or without the person’s first name.

Facebook Plays Acquisition Brinkmanship

Facebook founder and CEO Mark Zuckerberg is playing a dangerous game of brinkmanship with potential suitors. Instead of cashing-out for $800 million, the young entrepreneur is holding out for $2 billion.

In the meantime, Business Week reports the site is starting to lose popularity and with the decline in growth, might come a decline in purchase price. Potential buyers such as Viacom and Yahoo, are content to sit back and wait, hoping to get a cheaper price tag.

Now, however, with traffic that may be declining alongside the always-elusive “cool factor” among fickle collegians, potential buyers are more inclined to wait in the hope that Facebook’s price may drop. For his part, Zuckerberg appears to be in no rush to make a quick exit to the bank. “We’re focused on building the business,” says marketing director Melanie Deitch. “We’re doing extremely well and we’re having fun.”

Google Claims Click Fraud is Less than 10%

SiliconRepublic.com has a report from a Google press briefing in Dublin last week. During the briefing, Shuman Ghosemajumder, business product manager for trust and safety at Google lashed out at the firms that claim click fraud could be as high as 20%.

According to Ghosemajumder, “Some firms appear to make the problem larger than it is,” and the claims are “exaggerated”. He goes on to say that click fraud at Google is “on average is in the single digits, quarter over quarter.”