By Scott Woodard
In the beginning there were rankings – and rankings were good. Later, there was revenue – and revenue was better. Over the last few years search engine optimization (SEO) has undergone a dramatic, yet subtle change. A change not just in the tactical details of how itâ€™s performed, but more importantly, a change in the overall industry. Rather than a singular event, the shift of the industry has been a gradual series of events and changes whose overall impact is rarely noticed. Despite the overuse of the 2.0 moniker, SEO has reached a point where it is justified â€“ the industry, the strategies and the tools have evolved to a point where I believe we can draw a line in the sand and say, â€œthat is where we were, but this is where we are.ï¿½?