By Nick Urbani.
This may not be what you want to hear, but your tricks, tips, and techniques do not matter. Even if you all like to sport your white hats, your ace-in-the-hole top-secret tactic is useless. Lets be honest with each other–its ok no oneâ€™s listening. Your newly discovered SEO trick isnâ€™t really earth shattering or even ground breaking. Is there anything really new to SEO?
The long-term profitability of any individual SEO will always rely on the innovation of strategy. All of us could throw tactics and tricks at our clients, but a coherent, forward looking strategy is what it takes to win. To be the best you must have a strategy that avoids becoming obsolete by continuously creating the new.