By Y.M. Ousley
Every day, lots of search marketers make easily correctible mistakes that cost them time, traffic and conversions. This mistake is usually summed up in one of two ways: “I don’t bother with _____” or â€œ______ is too expensive/time consuming/difficult to understand.â€?
Depending on your area of preference, that statement might conclude with PPC, SEO or Social Media. If you’re a whiz at managing paid search campaigns, an expert at obtaining top rankings in natural search results, or a MySpace marketing maverick, I’m not suggesting you change your primary focus – that would just be foolish. Even more of a mistake than abandoning your area of expertise for the hot new marketing trend though, is developing tunnel vision and ignoring the impact other marketing trends can have on your work.