ClickZ reports on the continued growth of mobile advertising.
Available since last week, the newest mobile listings feature from Citysearch allows users to request listings by sending a keyword such as “plumber” and a zip code or geographical location via text message to short-code “CS411″. In response, users receive up to four individual text messages, each featuring one business listing followed by an advertiser message from the current sponsor.
In the future, WhitePages.com expects to serve ads from multiple advertisers at once. “We’re in the preliminary stages,” continued Netelenbos. “I suspect it ramps fairly quickly.”
According to Third Screen’s COO Jeff Janer, the firm has signed deals with three other content providers and is in talks with six more…Third Screen enables its mobile service partners to offer banners and other display ad opportunities to their publisher clients.