By Aaron Smith
Let’s face facts our customers only care about SEO if it brings them business.
There are many times that we SEO’s get hung up on search engine position and the ensuing traffic that should generate from a top spot. This is all fine and good and is great for our own personal satisfaction but what does position and traffic really do for our clients? The answer to this question is simply, absolutely nothing.
I have worked on many sites that I was able to get listed is some really choice positions in several large search engines. This position also generated quite a bit of traffic for each one of these sites day in and day out. The only problem with this comes with the statement “If I have all of these hits, then why doesn’t anyone buy from me?” This is the point that I had a revelation; SEO doesn’t mean squadoosh without appropriate marketing strategies being implemented on the site.