By Laura Lane
Three weeks ago, the most popular article in the running for the SEM Scholarship was Nick Urbaniâ€™s â€œThe SEO Article You Shouldnâ€™t Read.â€? While I agree with many of the points he makes, we differ in several areas. I agree that a â€œcoherent, forward looking strategyâ€? is important in SEO. Furthermore, I like to win as much as everyone else â€“ but what does it mean to â€œwinâ€?? Is it just about getting a number one ranking?
What I love about SEO is not just the thrill of getting a number one ranking, but the accountability that we have to our clients. This is the biggest thing that Urbaniâ€™s Theory Focused Planning is lacking â€“ accountability. He mentions holding yourself accountable for learning in his last point, but is that all accountability is or should be?