By Julien Raby
The early daysâ€¦
Do you remember when you first got into SEO? Personally, I was studying general Web Design when I first heard about it. My teacher was trying to explain us the value of a link and why Search Engines gives so much importance to it. He used the â€œcourtyard metaphorï¿½?. â€œIn high School, there is the â€œAlpha Betaï¿½? gang (Revenge of the nerds copyrights) and the nerds itself. Typically, the guys in the football team get more advantages and attention than nerds. But, if one of the big guys starts hanging with a nerd, it wonâ€™t go unnoticed. The nerd will suddenly become more popular. Thatâ€™s the same thing with Websites and links. If you get a connection with the established ones, your popularity will growï¿½?. Although it was a questionable choice of metaphor to use in front of a bunch of apprentice programmers, we did understand well the value of a link.