By Rob Stevens.
Search Engine Optimization (SEO) is kind of a strange world. The entire practice is not much more than a series of web â€œbest practicesï¿½? and some old wivesâ€™ tales about how to increase your search ranking. Itâ€™s full of acronyms and colorful personalities, but what itâ€™s not is a book of rules; partly because the search engines are constantly changing, but also because people are fickle, and whatâ€™s popular one day could be gone the next.
In recent discussions about the kind of education someone in the SEO field should have, amongst all the talk of MBAs and on-the-job education, not once did anyone ever mention the one area that would probably be the most useful to a marketer focused on search engine results: Psychology. Iâ€™m not saying that companies need to start hiring people with doctorates to run their website, but a couple of classes in basic psychology (or even some textbooks) should give valuable insight into what makes people tick.