By Nuno Andrade
The death of search engine optimization as we know it is inevitable. As more SEO â€œexpertsï¿½? crowd the industry, the less value each one can provide to companies in search of their expertise. Only a few years ago, it was not uncommon for an SEO specialist to receive six figures for work that, although simple in nature, would bring their client twenty times that amount.
Then, the â€œsecretï¿½? to ranking well was as simple as making modifications to HTML title and heading tags or copying the code of a competitor site that, by pure happenstance, already ranked well. Today, although these methods have evolved with the help of tools such as Keyword Discovery and WebPosition, they are of far lesser significance.