Google Unveils Election Mapping Mashup

CNET has details of a new mashup from Google that will see Google Earth combined with information about the U.S. congressional races coming up in two weeks.

The Google Earth 2006 election resource tool indicates the country’s 436 congressional districts with stars on the popular 3D map of the country. Clicking on a star pops open a bubble window that has information on the candidates in that race.

The tool will also include links to news, images and search results on candidates, as well as a bunch of other stuff.

The Google Earth Blog adds

The “Register to Vote” layer added a short while ago has been changed to the “2006 US Election Guide” and includes two sub-layers: “US Election Guide” (click on the placemarks for useful voting information), and “US Congressional Districts” (which shows the borders of those districts). These layers are NOT turned on by default, but the information is more useful.

New AdWords Tools

The Adwords team sends word of new updates and tools, including:

‘Last thirty days’ date range for reports
In addition to viewing data from the last month, you can now view performance data for the last thirty days. This date range is a new selection in the settings section of the create report page.

Graphs for weekly and hourly reports
Graphs are now available for weekly and hourly reports. To view the graphs, click ‘View graphs only’ or ‘View data and graphs’ from the View Report page.

Channel Sponsors

Final Chance to Enter to Win the $6,000 SEM Scholarship!

While you may have missed out on your chance to enter weeks 1, 2 and 3 of our Search Engine Marketing Scholarship contest, today marks the start of week 4.

This is the final week for your entries. If you’ve been waiting for the last minute, this is the time to submit your great article and become our 4th finalist.

Please be sure to read all the rules and you have until 6pm Saturday ET October 28th to get your entry in.

Good luck!

SEM Scholarship Week 2 Winner Announced

Week 2 of our SEM Scholarship contest has concluded and we have our second finalist.

Congratulations to Ryan Bell who wins the second round with his entry – “Instant PPC Success for the Hometown Hero“. Ryan’s entry carried the most unique views of all our entries in week 2, with a total of 108 unique views to his page. The number of unique views, for entries, was down this week, which suggests the entrants didn’t focus on spreading the word about their article – a tip for future entrants, perhaps. ;-)

Ryan wins a copy of “Search Engine Optimization: An Hour a Day” and “Please Ring Bell for Service” and qualifies as one of four finalists, who will face our expert panel of judges, to determine who will win the $6,000 grand prize package.

Week 3 entries are now published
and we’re accepting entries for Week 4 (the final week), so get your creative hats on and submit your article!

Search Engine Marketing Scholarship Contest Entries – October 23rd

We’ve uploaded the third round of our SEM Scholarship Contest entries and after a slow start, you guys came through with a lot of great content.

The following entries qualified for the week and we’ll track the traffic to each article over the next week. The most popular post of the week will secure the author one of four finalist positions for our grand prize giveaway.

Here’s the full list of article entries:

10 Ideas to Smooth Out Even Rough SEO/SEM Projects

SEM Seeks Compatible Organization For Long Term Relationship

My Site ranks better than yours…

Excuse my French: How to choose keywords for your regional market

Most SEOs are Virgins

SEO 2.0: Marketing, Analytics and the Evolution of the Industry

11 Steps to Becoming a Profitable, Self-Employed SEO

By Jeff Carey

In my opinion, few events are more exciting than putting a client on page one of the search results. A year ago, when I was just getting started and knew next to nothing about search engines, I discovered how to create basic PPC campaigns that amazed my customers, and paid my rent. Equipped with a new marketing tool, one campaign quickly turned into ten. A few months later I was managing nearly 50 campaigns and I made the decision to put aside my web design business and focus entirely on search. These are the eleven steps I took to become a profitable, self-employed SEO.

10 Ideas to Smooth Out Even Rough SEO/SEM Projects

By Scott Clark

Many of us have converged on Search Marketing from other disciplines, be it media marketing, advertising, web development or programming. This diversity is one of the reasons it’s so much fun to mingle compared to any one discipline.

But moving into SEM from other disciplines is not always easy. With web design and programming, the results are usually visible – there are phases of release and visible outcomes. The client nods approval while looking at a screen or printout and everyone moves down the project path. The ads run on the selected media property at the selected time. The ad proof is approved by the client before hitting the magazine. The client can be lazy in their review – they feel they’ve covered the bases by seeing something on the screen or in print. But you can’t “demo�? SEM results – there is no way to “beta�? a Google rank.