Signs You Need to Switch SEO Providers

Now that I’m working as a consultant, I find myself in many situations where I’m helping clients who are frustrated with the SEO firm they are working with. This is especially true of clients that ask me to audit their existing search marketing agency. I wanted to combine what I’ve learned from these interactions, with what I’ve learned in the many years of offering search engine marketing services.

I’ve decided to start a series of articles that are designed to empower and advise companies outsourcing their search engine optimization (and paid search) campaigns. I’ll cover different aspects of working with an SEO firm and provide guidance on how to get the most out of your SEO vendor of choice.

Wireless in Seattle

As you know, Seattle is famous for three things:

…Frasier
…Starbucks
…Rand Fishkin

It’s one of these things that brings me to Seattle for a couple of days – no I’m not grabbing a Venti with Kelsey Grammer – I’m meeting with Rand and the SEOMoz team to provide some business consulting.

Posting will be a little erratic until midweek.

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Google Posts Belgian Ruling on Website – Round 5

Take a close look at the Google.be site, that will likely be the most text you ever see on a Google homepage, as Google complies with a court ruling to post the entire text of the judgement.

Google Loses Belgian Court Appeal – Round 4

It looks like Google has lost its appeal to overturn a Belgian court ruling requiring the company to publish, in full, the first court ruling. Follow that?

Google plans to continue its appeals.

Publishers to Spend Half Million Dollars on a Robots.txt File

Good grief, Reuters is reporting a group of publishers are planning to spend $583,700 to find a way to prevent Google from indexing their content!

“Since search engine operators rely on robotic ‘spiders’ to manage their automated processes, publishers’ Web sites need to start speaking a language which the operators can teach their robots to understand,” according to a document seen by Reuters that outlines the publishers’ plans.

What the..?

Google already offers a way for a publisher to have their content removed. In addition, modify your Robots.txt file to disallow the search engines and you can donate that money to a charity that helps paranoid publishers! ;-)

Fools Pumping Google’s Stock

If you’re going to write an article to pump Google’s stock price, could you at least try and give it a little substance?

I’m not going to “out” the Fool.com journalist that just tried it with a story that was so empty of content, it included this classic statement…

I am not entirely sure what all this means, but I get the sense that with the addition of a few billion Web pages here and a few billion Web pages there, pretty soon we’ll be talking about some real Internet search capabilities.

Huh? Could you be a little more vague? Then I read the punchline…

Fool contributor XXXX…owns stock in Google.

…and he hopes to sell it next week, but needs just one more uptick before placing the order so please buy-in to his hype! ;-)

Ask.com to Revamp Search Ads

MarketingVOX reports Ask.com is planning to update its paid search platform in October, adding more control over daily search budgets and new reporting tools among other new features.

Could Ask also make a switch from its long-standing Google partnership?

IAC Chairman and CEO Barry Diller this week said…Ask might replace Google with Yahoo or MSN to power the non-Ask paid search ads.

Jim, Patrick, Paul, Bueller? Care to comment?