One of the most exciting consulting partnerships I’ve forged over the last couple of months is with a company called Converseon. If you’re not familiar with Converseon, they are the leaders in what is fast becoming known as “Social Media Optimization” or what they call “Search 2.0″. They offer online reputation management solutions, which includes their proprietary SERMA platform; conversation mining; and search engine marketing.
In essence, they are the leaders in helping companies understand what is being said about their company, how to engage the conversation and then manage the results. They tying in “old-school” search engine optimization with fresh ideas and strategies.