AdSense Leading Google’s Growth?

ClickZ takes a look at the contribution Google’s contextual ad network, AdSense, is making to the growth of Google’s revenues.

A big part of what’s driving that growth is the expansion of AdSense, Google’s mammoth contextual ad network. While
second quarter earnings pegged revenues on Google’s own sites higher than on AdSense sites ($1.43 billion versus $997 million), AdSense has the larger reach, according to Kim Malone, director of AdSense online sales and operations.

Having spent some time with the Yahoo Publisher Network team, I can tell you that they realize the huge potential of contextual networks too. They showed some very promising developments and plan for growing the YPN network. I’d reveal more, but I lost track of what was under NDA and what wasn’t, and, not being partial to waking up with a horses-head laying next to me, it’s best I err on the side of caution. ;-)

How Social Networks Can Make Money

CNET looks at the complex task of actually making money from a vast social network site.

Social networks attract plenty of visitors but have had a tougher time attracting advertisers who may be wary of associating their brands with inappropriate content….New technologies are being developed to help make social networks more attractive to advertisers.

It’s a long article, so grab the coffee first. ;-)

Channel Sponsors

Amazon Launches Askville

Amazon is apparently inviting select customers to join a new community it is calling Askville, according to overstated.

As a valued Amazon customer, you’ve been specially picked to get an early look at a new website called Askville where you can ask any question on any topic and get real answers from real people. It’s new, and best of all, it’s free!

While Google Answers was the first, Yahoo Answers has grown the fastest, simply because, unlike Google, Yahoo doesn’t make a charge for each question. Amazon takes the “free” format a step further, by actually offering rewards to those who ask and answer questions.

Google Integrates Dodgeball

Back in May of last year, Google acquired mobile social network, dodgeball.com. The service allows users to find nearby friends using their cell phones.

TechCrunch has noticed that dodgeball has now been integrated with Google Accounts, as the company steps-up its efforts to attack mobile search.

I wonder if it will take Google as long to integrate YouTube with Google Accounts.

Where’s Your SEM Scholarship Article Entry?

I know it’s been a busy news week, with Yahoo and Google both announcing upgrades to the paid search products, but where the heck are the scholarship entries?

If you’re considering entering the contest, this is the week to do it as we have NO ENTRIES this week. None, nada, zip!

I guess a $5,000 scholarship prize that includes a full pass to the next Search Engine Strategies show, is not enough of an incentive for ya?

We’re upping the ante even more, with the addition of 1 year of AdWatcher service (ad tracking and click fraud monitoring) and 1 year of AdScientist service (bid management), courtesy of the guys behind the Search Marketing Standard magazine.

The prize package is now worth more than $6,000, so what in the world are you waiting for? :-)

Why Those in Glass Blog Houses, Shouldn’t Throw Stones

There’s a reason why A-list bloggers shouldn’t try and set standards for blogging or criticize other’s blogging attempts. Edelman’s recent blow-up with their handling of the Wal-Mart blog demonstrates how karma can come back and bite you in the butt.

Citysearch Adds Mobile Search

Greg Sterling reports Citysearch has launched a text-based mobile local search service.

Results I received were also “sponsored.” Rather than a relevant advertiser link at the top of results, there was an advertiser-sponsor referenced at the bottom. The advertiser had nothing to do with my particular search for hotels but I would expect over time that will change.