By Aaron Phillips
When used separately they are good, when used together they are even better! This article is how to achieve success with Press Releases using a technique that I have been using for almost two years.
The components include a well written press release + a special combination of keywords and Google Alerts (your new best friend).
What is Google Alerts? What it does is allow you to enter in keywords and subscribe to those keywords for email updates as Google finds news related to them.
Lot’s of people use this service and I have a secret ingredient that will increase the exposure of your Press Releases. At the bottom of each one of my press release I include a statement such as – “My company currently competes with Competitor A, Competitor B, Competitor C, ect…” Carefully selected and in moderation it will expose your press release directly to customers of your competition!