Instant PPC Success for the Hometown Hero

By Ryan Bell

Google AdWords is the heart of many marketing campaigns. Ebooks, legal advice, Amazon products, electronics and ringtones have all been tremendously influenced by AdWords advertising.

But what about Ma & Pa’s Oak Furniture from Montreal? Or Joe investor’s real estate company from Phoenix? Sure, they could benefit from national exposure, but homegrown clients are their bread and butter. Can they benefit from PPC exposure?

At a recent PPC conference in Chicago, I was shocked to discover that many folks would answer ‘No’ to this question. I was especially surprised when these answers came from the marketing directors of firms like Ma & Pa’s, and Joe Investor’s.

SEM Scholarship Week 1 Winner Announced

Week 1 of our SEM Scholarship contest has concluded and we have our first finalist.

Congratulations to Nick Urbani who wins the first round with his entry – “The SEO Article You Shouldn’t Read“. Nick’s entry carried the most unique views of all our entries in week 1, with a total of 385 unique views to his page (note: only unique views of the actual entry page counted towards this number).

Nick wins a copy of “Search Engine Optimization: An Hour a Day” and “Please Ring Bell for Service” and qualifies as one of four finalists, who will face our expert panel of judges, to determine who will win the $5,000 grand prize package.

Week 2 entries are now published
and we’re accepting entries for Week 3, so get your creative hats on and submit your article!

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Submit Your Entry for Week 3 of the SEM Scholarship Contest

While you may have missed out on your chance to enter week 2 of our Search Engine Marketing Scholarship contest, today marks the start of week 3.

We expect week 3 to be a quiet week – with many procrastinators waiting until the final week (week 4) to submit their entry – so this could be a great opportunity for anyone looking to enter the $5,000 prize contest.

Please be sure to read all the rules and you have until 6pm Saturday October 21st to get your entry in.

Good luck!

Search Engine Marketing Scholarship Contest Entries – October 16th

We’ve uploaded the second round of our SEM Scholarship Contest entries.

The following entries qualified for the week and we’ll track the traffic to each article over the next week. The most popular post of the week will secure the author one of four finalist positions for our grand prize giveaway.

Here’s the full list of article entries:

Estimating the Value of Search Engine Optimization

My Tips…

What Chocolate Covered Coffee Beans and SEO have in common?

Instant PPC Success for the Hometown Hero

The (Alleged) Miracle of Pay-Per-Click Marketing

Click, read, forward, blog your favorite entry and help them advance to the final judging.

Week three, for submissions, opens today! If you feel inspired to submit your own article, you have until 6pm Saturday October 21st.

Heading to Yahoo…

Light blogging until mid-week, as I’m spending a couple of days with Yahoo.

SEM Scholarship week 1 finalist and week 2 entries will be posted Monday.


Google Analytics Adds Google Checkout Tracking

Another new sign of Google looking to better integrate its services. Google Analytics will now track sales via Google Checkout.

…you can now use Google Analytics with Google Checkout. Simply add a JavaScript call and a hidden field to each page that displays the Google Checkout button and you’ll be able to see conversions and revenue metrics for your Checkout transactions.

More details on using GA to track Checkout, can be found here.

Estimating the Value of Search Engine Optimization

By Alex Cleanthous

Search Engine Optimization (SEO) is the holy grail of Internet marketing because of the allure of ‘free’ traffic.

There’s no doubt… achieving a number one ranking in Google or Yahoo for high traffic volume keyword phrases can be extremely profitable for any business.

Because of this, SEO may be the most competitive and difficult areas to achieve online success in. Think about it… there can really only be one website ranked number one in Google or Yahoo for each country!

But how much is a top ranking actually worth?

One way of estimating the value of a top ranking in Google or Yahoo is by calculating the cost of a top position for a particular keyword phrase in the Pay-Per-Click (PPC) engines.