New Prizes Added to SEM Scholarship Contest

I’m delighted to announce Search Engine College has offered to donate a valuable prize to our SEM Scholarship contest.

Kalena Jordan is helping us to improve the Paid Search component of our prize package by providing her company’s Pay-Per-Click “Starter” and “Advanced” courses.

Thanks Kalena!

Be sure to submit your entry for this week’s round. If your article is the most popular of the week, you’ll have a chance to win a $5,000 scholarship which includes a full pass to Search Engine Strategies!

Target Audience Should Define Your Marketing Channel

Kevin Newcomb has details of Forrester Research’s analysis of how marketers should use different channels depending on the age of their target audience.

“To plan effective integrated campaigns, marketers must start with search and layer on site messaging in the media that resonate with target consumers: buzz, blogs, and banners for Gen Yers, deep search and word of mouth for Gen Xers, print and product packaging for Boomers, and the written word for Seniors,” writes Charlene Li, principal analyst at Forrester.

Channel Sponsors

Google and Warner Music Announce Video Ad Deal

Warner Music Group and Google just announced a new pact that will see WMG’s extensive music video collection available for free via Google Video.

Starting this month, users in the U.S. can watch any of the thousands of music videos, artist interviews, “behind-the-scenes” footage and other artist-related content from WMG on Google Video. In the coming months, users can also access audio-visual content from WMG through Google’s partner websites in its AdSense network. In addition, Google will develop technology that, when implemented, will enable users to include certain content from companies such as Warner Music Group in the videos they create and upload to Google Video.

The free videos will, of course, be supported by Google Adwords ads.

GreedTube Offers Revenue Sharing Alternative to YouTube

Sid has details of GreedTube which looks almost exactly like YouTube, except it offers those submitting videos the chance to share in AdSense revenue.

The service is simple. It asks for your usual information like title and description, and also for your embed code for the video on YouTube and AdSense ID. Once you’ve submitted it, your video goes onto GreedTube — which does look awfully a lot like YouTube — and you get to share 50% of the revenue made on the AdSense clicks.

Needless to say, it’s attracting videos that are a little risque.

Blinkx Signs Video Search Deal with Microsoft

When Blinkx first launched, it made a lot of headlines, then the company went a little quiet while it figured out its direction. The past 6 months have been great for the video search engine, with lots of press and positive buzz for their technology.

By far the biggest shot in the arm for Blinkx comes with today’s announcement that they’ve been selected by Microsoft to provide video search technology.

It’s an interesting deal for Blinkx which could result in “zero to millions of dollars,” according to Suranga Chandratillake, Blinkx co-founder and chief technology officer.

Instead of a cut of advertising revenue, Microsoft has agreed to pay Blinkx an outright licensing fee based on how much use visitors to Microsoft Web sites make of the Blinkx search system, Chandratillake said.

Search Engine Marketing Scholarship Contest Entries – October 9th

We’ve uploaded the first of our SEM Scholarship Contest entries and we’re excited with the level of talent out there.

The following entries qualified for the week and we’ll track the traffic to each article over the next week. The most popular post of the week will secure the author one of four finalist positions for our grand prize giveaway.

Here’s the full list of article entries:

The Definition of SEO…

Is Google Really Listening?

How Much Are We Worth?

Bob and Weave Click Fraud Thieves

What Studio 60 Can Teach Us About Blogging

Wishing upon a star: How the Internet is increasing the ability to make our dreams come true

Keeping your SEO Clients – How to NOT get your Contract Cancelled

The Psychology of SEO

The SEO Article You Shouldn’t Read

Glossary of a new Paradigm

How to Weather Search Engine Algorithm Shifts well

Click, read, forward, blog your favorite entry and help them advance to the final judging.

The Definition of SEO…


Make It For Person, Not The Search Engine.

By Josh Garner.

What does ‘SEO’ mean? Search Engine Optimization…Duh. No no. What does it mean? It means ‘to optimize a site for the search engines.’ I guess that’s pretty close, but going with that thought alone can actually land you in a bit of trouble.

We often talk on SEO and what the search are looking for, how they are acting, how to optimize a site, etc. But we often neglect a very important idea. Simply optimizing a site for the search engines isn’t really the best idea. If we do that and that alone, then we won’t likely find success in our business endeavor. We would then neglect our customer’s needs and/or any help that we might provide to the online community.