Marketing Pilgrim

The Google Blog has a story posted by Google’s Trisha Weir who explains her unsual tactic for getting a jobe at the company.

I talked about how I didn’t normally wear the logos of companies I had no affiliation with, but that I wore my Google shirt with pride, because I admired Google so much — they were smart, they treated people well (users and employees alike), and they made good products. But beyond that, I could tell Google was special, that all that innovation was going to lead to something extraordinary. And I wanted to be part of it. Also, I wanted another T-shirt.

AOL just announced a whole new line of AOL Mobile Search Services.

AOL® Mobile Search Services improve today’s mobile lifestyle by ‘right-sizing’ the Internet for small mobile screens. The new services use transcoding and content analysis technologies from InfoGin Ltd. to automatically adapt search results and Web pages for browser-enabled mobile phones. AOL Mobile Search Services extend the ease and familiarity of desktop search to wireless devices to bring the Web to mobile users’ finger tips.

“We are committed to providing people everywhere with easy access to the Web’s full range of information services wherever they may go� said Jim Riesenbach, senior vice president, AOL Search. “AOL Mobile Search services give consumers the power to search or shop for anything they need via Web-enabled cell phone, Smartphone or PDA.�

eWeek has soundbites from Tim Armstrong, Google’s advertising sales vice president, on the growth of online advertising.

“There is robust interest in online advertising and that interest is now turning into real dollars,” Armstrong said, noting that market analysts are predicting a banner 2005 year with forecasts ranging from $10 billion to $15 billion.

“The experimenting and testing phase begun in the 1990s has ended. Corporate ad buyers are investing now,” he said.

Indeed many are seeing a growth in the percentage of ad-spending heading to the Internet.

While estimates vary, analysts believe around 5 percent of U.S. advertising dollars will be spent online this year, up from around 2 percent just a couple of year ago. In short order, 10 percent or more could move online, analysts say.

After using AIM, Trillian, MSN Messenger, ICQ and a whole host of other instant messenger tools, I can tell you that switching to Google Talk was the best move yet. For those of you who want to keep up to date with the latest development news can head over to the new Google Talk blog.

Fortune looks at Yahoo, Flickr, MyWeb and how they all point to the future for Yahoo.

Over at BusinessWeek, Ben Elgin drools over Google Maps and reviews the many features it offers.

This is interesting. According to eWeek, a Canadian blogger was recently refused re-entry to the US after border guards entered his name on Google, found his blog and then determined that he was trying to live in the country illegally.

In case any US border guard ever questions me; for the record I am now a US citizen so no deporting me to England.