By Aaron Pratt.
New terminology is making our online advertising metrics world a whole new kind of economy. This vibrant economy surely will result in progress on a global scale; exactly what the industrial revolution promised for the peasant economy nations of the 19th and 20th centuries:
click-through rate (CTR)
The expressed average in â€œpercentage per hundredï¿½? for ad impressions that once clicked arrive at the destination site. The CTR does not measure people who failed to click yet arrived at the destination site later on as a result of seeing the ad. For this reason, many researchers tend to see this as a measure of the immediate response to an ad, rather than the overall response. In cases where no visual information is available from the ad itself however, CTR is then equal to the overall rate.