Coming Next Week, We’ll Reveal the Search Engine Secrets

We’ve received a lot of positive feedback for our recent upgrades to SEMLogic and many of you have viewed the video demo. We wanted to let you know that starting next week, we’re going to lift the lid on what it takes to get a web site on the first page of Google, Yahoo and MSN.

Each week for the next 3 weeks, we’ll pick an extremely competitive keyword and then reveal SEMLogic’s findings on what each search engine is looking for, in order to be ranked for that keyword.

Is backlink quality more important on Google than Yahoo? Does MSN look more at the title tag than Google and Yahoo? What weight do each of the search engines give to on-page factors?

Does Google Get Social Networking?

CNET looks at what appears to be one of Google’s weak areas, social networking. True, it has Orkut and Blogger can be considered a social network, but Orkut is mostly for the Brazillian mafia and – even though I user Blogger – it’s not had a major update since Google acquired it.

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New SEO Tools

Two cool SEO tools you should take a look at…

Page Strength by SEOmoz – if you’ve given-up on using Google’s PageRank as a measure for a web page’s value, you should check out Rand’s new tool.

SEO for Firefox by SEO Book – Aaron gives Firefox users a neat tool that integrates useful info with Google and Yahoo’s search results.

Podcasts More Popular Than Blogging?

ClickZ has details of a misleading study conducted by Nielsen//NetRatings that suggests podcasts are more popular than blogging. Be sure to catch the subtleties in the study’s claims…

“More people have downloaded a podcast lately than have published a blog”

It’s not apples to apples, folks. What we need to compare is how many have published a blog, compared to the number publishing a podcast OR how many have read a blog compared to those who have listened to a podcast. I’m sure blogs trump podcasts in either scenario.

Meet the Fortune Interactive Team

Andy Beal is no longer associated with Fortune Interactive. View Andy’s consulting services.

You’ve heard a lot recently about the great things going on at Fortune Interactive. I wanted to share a photo of the team that has made it all possible.

Fortune Interactive Company Photo

From the left: Rick Ferguson, Matt Promise, Jay Donohue, Anthony Long, Meghann Porter, Erin Gordon, Frank Reed, Cameron Morrison, Jennifer Dennis, Andy Beal, Cindy Bowman, Cindy Akus, Scott Gardner, Brian Reitter, Paul McCain, Daniel Boyd, Chris Maynard, Ben Wills, Michael Marshall, Al Scillitani.

I may be biased, but these are some of the finest search marketers I have ever had the privilege to work with. Without their efforts, Fortune Interactive would not be the great company it is today!

Yahoo’s Laura Lippay Discusses SEO With Lee Odden

Lee Odden has an entertaining interview with Laura Lippay, SEO Program Manager for Yahoo.

Here’s some snippets…

Lee – I see from your Y360 blog that you once worked in the circus. SEO seems like a circus sometimes. Are there any similarities?

Laura – You can say that the ever-changing search marketing world feels like a circus sometimes, but really…we’re talking dudes in spandex flying out of a cannon versus quiet brainiacs sitting behind a computer all day.

Lee – Do you get to use knowledge of Yahoo “secret sauce” in your job?

Laura – Unfortunately, I don’t get any secret sauce from the Search people. I have to get them drunk and hope to get secrets out of them just like everyone else.

New Google Patent Applications

If you’re the kind of person that drools over the details of Google’s patent filings, you’re going to love SEW’s look at dozen of their recent applications.