Most SEOs are Virgins

by Jeremy Luebke

I can hear the email programs firing up now “…just because I’m up till 5am link building and editing title tags in my underwear does not mean I’m a virgin…” Slow down, you can close your email client, you have it all wrong. A virgin SEO is one that has never had a site banned by a search engine. And like in real life, if you’re a virgin, you don’t know what your missing.

Method to My Madness

SEO 2.0: Marketing, Analytics and the Evolution of the Industry

By Scott Woodard

In the beginning there were rankings – and rankings were good. Later, there was revenue – and revenue was better. Over the last few years search engine optimization (SEO) has undergone a dramatic, yet subtle change. A change not just in the tactical details of how it’s performed, but more importantly, a change in the overall industry. Rather than a singular event, the shift of the industry has been a gradual series of events and changes whose overall impact is rarely noticed. Despite the overuse of the 2.0 moniker, SEO has reached a point where it is justified – the industry, the strategies and the tools have evolved to a point where I believe we can draw a line in the sand and say, “that is where we were, but this is where we are.�?

Channel Sponsors

ERROR 530: We’re Sorry. The Internet Is Fully Optimized. Please Find A New Occupation.

By Nuno Andrade

The death of search engine optimization as we know it is inevitable. As more SEO “experts�? crowd the industry, the less value each one can provide to companies in search of their expertise. Only a few years ago, it was not uncommon for an SEO specialist to receive six figures for work that, although simple in nature, would bring their client twenty times that amount.

Then, the “secret�? to ranking well was as simple as making modifications to HTML title and heading tags or copying the code of a competitor site that, by pure happenstance, already ranked well. Today, although these methods have evolved with the help of tools such as Keyword Discovery and WebPosition, they are of far lesser significance.

Wednesday Morning Bowl-a-rama: How to teach internet marketing to your grandparents

By Eric Hebert

The first Wednesday of every month, our local business committee gets together at the bowling alley to discuss the happenings around town and how it affects the local business. Their main function is to promote the city and its businesses. They accomplish this by holding fun events several times a year in hopes of attracting outsiders to come in and experience what the city has to offer, which is rich in culture. Like my grandparents, they have no clue how to use the internet properly, especially when it comes to advertising these events. They primarily advertise through newspaper ads, billboards, flyers, and other means of communication via 1974. Nevertheless, they do experience moderate success with their events using their rather small marketing budgets. Did I mention that the city is also a college town with 20,000+ students with their eyes glued to a computer screen all day?

5 Steps to Streamlining your SEO Process

By Michael Jensen

You have your own way of doing SEO, and that’s how it should be. However, streamlining your SEO process will make your life much, much easier. Take it from the Zephyr. The Zephyr was one of the first “Streamliner” trains introduced in the 1930s, designed to be fast, efficient, and sleek. The Zephyr changed the rail industry, and brought it from hardship to profitability. Why streamline your SEO process? Because you and your clients benefit when you are faster, more efficient, and yes, even sleek.

So, here are five steps you can start doing right now to streamline your SEO process.

DaveN Goes White Hat

By Ryan C. Madden

If you listened to Strikepoint the other day, you may have heard Dave say, “Maybe I should just go white hat.” Is it true? Could David Naylor possibly go white-hat? Of course not, but that’s not the point.

The point is that you clicked on this article. Linkbaiting. It works, and if you have a blog or post articles and are not using linkbaiting tactics now, you are missing out on potential readers, and more importantly, on permanent links. This article is about developing creative, engaging link-baiting articles that will provide an increase in deep links to your site, and ultimately, a jump in the SERPS. I’ll even give away one of my own linkbaiting title ideas towards the end of this article.

Do You Blog with Honor?

Blogging-buddy, Jim Kukral, sent me a link to an interesting initiative – an honor pledge for bloggers.

With less and less transparency in the blogging community, it can be hard to know if your favorite blogger has “sold-out” or not. The Blog Honor Pledge, is designed to help bloggers make a statement, including:

What does Blog Honor mean? It means I have chosen to pledge to you the following:

1. I will endeavor to continue to bring you the highest quality content that I am capable of

2. I promise to attempt to disclose or clearly mark any content or advertisements or other monetization attempts that help me keep my blog operating