The (Alleged) Miracle of Pay-Per-Click Marketing

By Meredith Smith

Online store not selling so well? No problem! Just slap together a pay-per-click campaign and you’ll be sure to sell out in no time!

Not getting as many online leads as you would like? PPC can fix that too!

Clients skipping out on their bill? PPC can fix ANYTHING!

At least, these are the sentiments that seem to be floating around the virtual water cooler. PPC marketing is often approached as a magic wand that can make all of your marketing woes disappear with a flick of the wrist and a theatrical “poof” of smoke.

Wouldn’t that be great? No wonder people like to believe that all-too-tempting idea!

Video Advertising the Next Online Frontier?

As a Marketing Pilgrim, I’m always interested in the next frontier of marketing. AlwaysOn takes an in-depth look at what all the fuss it about, over video advertising.

There’s a lot of money being pumped into video, with not much coming back – just 2% of all online ad spend will be on internet video ads this year.

So do we have a bubble or a viable channel?

Channel Sponsors

Google Launches Japanese Mobile Site

Reuters reports Google has launched a free mobile news site in Japan.

The service displays reports from about 30 media outlets – including the Asahi newspaper and state-run NHK – and aims to expand its line-up…the service shows a list of headlines and links to news sites that are also designed for mobile phones.

PRWeb Stopping Free Press Releases

One of the biggest reasons for PRWeb’s success was its free press release distribution. Lee Odden reports that option is about to go away.

Big news from PRWeb’s David McInnis to all PRWeb account holders last night. Free press release distribution will cease as of Oct 23rd.

I understand the economic reasons for the decision, but announcing it so soon after PRWeb’s acquisition is a little bit of sell-out. Can you imagine if, 60 days after Google’s announced acquisition of YouTube, they started adding ads to every video uploaded?

Time Warner Takes YouTube Issues to Google

Reuters is reporting Time Warner will take its concerns of YouTube copyright violations to its new parent, Google.

“You can assume we’re in negotiations with YouTube and that those negotiations will be kicked up to the Google level in the hope that we can get to some acceptable position,” Parsons told The Guardian.

Considering Google acquired a 5% stake in Time Warner’s AOL unit, I wouldn’t expect to see any legal battles, anytime soon. I’m sure they’ll come to an agreement. Time Warner’s likely glad the new owner is a partner of theirs.

WebPosition 4 Added to List of SEM Scholarship Prizes

As if the prize package for our Search Engine Marketing Scholarship contest wasn’t enticing enough, we’re delighted to announce another new prize.

Linda Pyles of WebTrends had kindly donated a copy of WebPosition 4 Pro and 12 months of Page Critic Service to our contest. That’s worth almost $500!!!

Thanks to WebTrends.

If you’ve not already submitted an entry for week 2, you have until 6pm on Saturday, so get scribbling.

ReviewMe Offers Swag for Review

Andy Hagans and Aaron Wall always appear to be working on something together. Their latest venture is the intriguing ReviewMe.

Here’s Andy’s no-hype explanation

Advertisers, you pay to get your stuff reviewed by bloggers. Bloggers, you get paid to review their stuff.

Aaron has more details on his blog.

Suffice to say, Marketing Pilgrim will now focus its posts on Porsche 911’s – in case anyone is interested. ;-)