Wednesday Morning Bowl-a-rama: How to teach internet marketing to your grandparents

By Eric Hebert

The first Wednesday of every month, our local business committee gets together at the bowling alley to discuss the happenings around town and how it affects the local business. Their main function is to promote the city and its businesses. They accomplish this by holding fun events several times a year in hopes of attracting outsiders to come in and experience what the city has to offer, which is rich in culture. Like my grandparents, they have no clue how to use the internet properly, especially when it comes to advertising these events. They primarily advertise through newspaper ads, billboards, flyers, and other means of communication via 1974. Nevertheless, they do experience moderate success with their events using their rather small marketing budgets. Did I mention that the city is also a college town with 20,000+ students with their eyes glued to a computer screen all day?

5 Steps to Streamlining your SEO Process

By Michael Jensen

You have your own way of doing SEO, and that’s how it should be. However, streamlining your SEO process will make your life much, much easier. Take it from the Zephyr. The Zephyr was one of the first “Streamliner” trains introduced in the 1930s, designed to be fast, efficient, and sleek. The Zephyr changed the rail industry, and brought it from hardship to profitability. Why streamline your SEO process? Because you and your clients benefit when you are faster, more efficient, and yes, even sleek.

So, here are five steps you can start doing right now to streamline your SEO process.

Channel Sponsors

DaveN Goes White Hat

By Ryan C. Madden

If you listened to Strikepoint the other day, you may have heard Dave say, “Maybe I should just go white hat.” Is it true? Could David Naylor possibly go white-hat? Of course not, but that’s not the point.

The point is that you clicked on this article. Linkbaiting. It works, and if you have a blog or post articles and are not using linkbaiting tactics now, you are missing out on potential readers, and more importantly, on permanent links. This article is about developing creative, engaging link-baiting articles that will provide an increase in deep links to your site, and ultimately, a jump in the SERPS. I’ll even give away one of my own linkbaiting title ideas towards the end of this article.

Do You Blog with Honor?

Blogging-buddy, Jim Kukral, sent me a link to an interesting initiative – an honor pledge for bloggers.

With less and less transparency in the blogging community, it can be hard to know if your favorite blogger has “sold-out” or not. The Blog Honor Pledge, is designed to help bloggers make a statement, including:

What does Blog Honor mean? It means I have chosen to pledge to you the following:

1. I will endeavor to continue to bring you the highest quality content that I am capable of

2. I promise to attempt to disclose or clearly mark any content or advertisements or other monetization attempts that help me keep my blog operating

Social Network for Blog Readers

Have you ever wondered if you’re the only one who reads “John’s Sea Shell Collection Blog”? – if that blog actually exists – don’t admit to reading it. ;-)

Thanks to MyBlogLog, blog readers can now build a profile and find others who share their same blogging interests. As TechCrunch reports

The service lets users associate themselves with their favorite blogs, build a profile page about themselves and send internal messages. By default MyBlogLog users join the community of a site using MyBlogLog after ten visits to that site, but you can increase that number or require manual joining. Blog publishers can show a badge on their site with pictures of the most recent MyBlogLog members to visit the site and can display the five most popular outbound links from their blog oithout CEO faculties?

Google Webmaster Tools Adds Crawl Rate Charts

Google has just added a couple of new features to its Webmaster Tools.

The first offers charts that show you the crawl rate for your site. Basically, Google shows you Googlebot’s activity on your site including:

* Number of pages crawled per day
* Number of kb’s downloaded per day
* Time spent downloading a page

There’s also an option to tell Googlebot how fast to request pages. If you want to see how the charts look, head over to Aaron Shear’s blog – he had the scoop.

Also added is the option to opt-in to Google’s “Enhanced Image Search“. What the heck does that mean, I hear you ask?

Google Announces Increased Profit and Revenue

Reuters has details of Google’s Q3 announcement

…quarterly profit rose 92 percent as the company tightened its grip on the Web search market.

Net income for the third quarter grew to $733.4 million, or $2.36 per diluted share, compared with the year-earlier quarter’s $381.2 million, or $1.32 per share.

Gross revenue rose 70 percent to $2.69. Excluding traffic acquisition costs of $825 million, the financial cut which affiliated Web sites receive for featuring Google advertising, revenue rose to $1.87 billion.