By Eric Hebert
The first Wednesday of every month, our local business committee gets together at the bowling alley to discuss the happenings around town and how it affects the local business. Their main function is to promote the city and its businesses. They accomplish this by holding fun events several times a year in hopes of attracting outsiders to come in and experience what the city has to offer, which is rich in culture. Like my grandparents, they have no clue how to use the internet properly, especially when it comes to advertising these events. They primarily advertise through newspaper ads, billboards, flyers, and other means of communication via 1974. Nevertheless, they do experience moderate success with their events using their rather small marketing budgets. Did I mention that the city is also a college town with 20,000+ students with their eyes glued to a computer screen all day?