By Meredith Smith
Online store not selling so well? No problem! Just slap together a pay-per-click campaign and you’ll be sure to sell out in no time!
Not getting as many online leads as you would like? PPC can fix that too!
Clients skipping out on their bill? PPC can fix ANYTHING!
At least, these are the sentiments that seem to be floating around the virtual water cooler. PPC marketing is often approached as a magic wand that can make all of your marketing woes disappear with a flick of the wrist and a theatrical “poof” of smoke.
Wouldn’t that be great? No wonder people like to believe that all-too-tempting idea!