Now that I’m working as a consultant, I find myself in many situations where I’m helping clients who are frustrated with the SEO firm they are working with. This is especially true of clients that ask me to audit their existing search marketing agency. I wanted to combine what I’ve learned from these interactions, with what I’ve learned in the many years of offering search engine marketing services.
I’ve decided to start a series of articles that are designed to empower and advise companies outsourcing their search engine optimization (and paid search) campaigns. I’ll cover different aspects of working with an SEO firm and provide guidance on how to get the most out of your SEO vendor of choice.