Facebook Now Open to All

With all the recent buzz surrounding Facebook’s apparent talks with Yahoo, there’s been a lot to read about the social networkig site recently.

To me, I’ve always credited Facebook’s success to the fact that it’s an ultra cool space that is the exclusive ground of those in high school or college. After all, who wants to hang out in the same places 40+ year-olds do?

Now it seems Facebook is willing to risk that exclusivity in favor of more users and, likely, a higher valuation, by opening up the site to anyone and everyone.

It will either be the smartest move they make, or the worst one. Time will tell.

Via Sid.

Google Explains the Ridiculousness of Belgian Ruling – Round 6

Google’s taken the opportunity to explain their side of the recent Belgian court ruling.

Here’s precisely why the court case is somewhat ridiculous…

…showing snippets of text and linking users to the websites where the information resides is what makes them so useful. And after all, it’s not just users that benefit from these links but publishers do too — because we drive huge amounts of web traffic to their sites.

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New Features for Google Notebook

I’m not a user of Google Notebook, but if you are, you may be interested in some upgrades Google just announced.

AOL Sued By Members for Release of Search Data

It’s not a big surprise to learn from MarketingVOX that a law suit has been filed against AOL for the recent release of search data. It’s really simple math:

Large Tech Company + High Revenue + Screw-up = Law Suit

The suit, seeking class action status, was filed against AOL on Friday, in the U.S. District Court for the Northern District of California, writes CNET. The suit seeks at least $5,000 for every person of the 658,000 whose search data was exposed

And the likely winners? The attorneys!

Froogle is Dead, Long Live Froogle!

Greg points to an article at Marketwatch which has created quite a stir with comments suggesting Google plans to downplay Froogle from here on out.

…Google intends to “de-emphasize” its own Froogle shopping search engine…Google intends for Froogle to no longer be a standalone Web site; instead its listings would be absorbed by other search features…

John Battelle manages to get a formal response out of Google on the subject.

Froogle is alive and well. We are continuing to integrate shopping and product search features into Google.com to make it as easy as possible for users to find product information through Google. We don’t have any more specifics to share publicly on how this will look down the line but we will make sure to let you know about any developments.

My Time with SEOmoz

I had a great time consulting with Rand and Gillian of SEOmoz. They were great hosts and were very committed to making the time to discuss how they can grow their business.

Rand has posted a summary of what we discussed and some of the strategies I left them with. I told Rand that based on what I saw, they have the potential – if they want it – to become the most profitable SEO firm in the world!

If you’d like to chat about the SEO business consulting services I can offer your company, please drop me a line. :-)

Signs You Need to Switch SEO Providers

Now that I’m working as a consultant, I find myself in many situations where I’m helping clients who are frustrated with the SEO firm they are working with. This is especially true of clients that ask me to audit their existing search marketing agency. I wanted to combine what I’ve learned from these interactions, with what I’ve learned in the many years of offering search engine marketing services.

I’ve decided to start a series of articles that are designed to empower and advise companies outsourcing their search engine optimization (and paid search) campaigns. I’ll cover different aspects of working with an SEO firm and provide guidance on how to get the most out of your SEO vendor of choice.