After getting tired of keeping track of the hundreds of blogs discussing the search engine marketing space, Jonathan Nelson decided there must be a better way of tracking the hottest news.
Using the model made popular by Digg and other social bookmarking sites, the Shopzilla employee decided to create Search N Sniff as a way to keep track of the most popular search engine news.
I asked Jonathan to share what was the driving force behind the creation of Search N Sniff. He told me, “I think it’s fair to say that we have seen all sorts of “web2.0″ community based sites popping up all over. We’ve seen Digg as a social medium for tech news, YouTube for the aspiring videographer and of course Wikipedia as an online encyclopedia. With all of this happening, I still couldn’t find a great way to consolidate the plethora of search related news I read every day. Search N Sniff is an attempt to help solve that problem. My dream has been to help the search marketing community. I hope I’ve done that with this project.”