Did Google Reveal Spam Scoring?

News that Google may have accidently revealed secret spam scores, has the SEO community buzzing.

Here’s a sample of what was found in one site’s Google cache info:

pacemaker-alarm-delay-in-ms-overall-sum 2341989 pacemaker-alarm-delay-in-ms-total-count 7776761 cpu-utilization 1.28 cpu-speed 2800000000 timedout-queries_total 14227 num-docinfo_total 10680907 avg-latency-ms_total 3545152552 num-docinfo_total 10680907 num-docinfo-disk_total 2200918 queries_total 1229799558 e_supplemental=150000 –pagerank_cutoff_decrease_per_round=100 –pagerank_cutoff_increase_per_round=500 –parents=12,13,14,15,16,17,18,19,20,21,22,23 –pass_country_to_leaves –phil_max_doc_activation=0.5 –port_base=32311 –production –rewrite_noncompositional_compounds –rpc_resolve_unreachable_servers –scale_prvec4_to_prvec –sections_to_retrieve=body+url+compactanchors –servlets=ascorer –supplemental_tier_section=body+url+compactanchors –threaded_logging –nouse_compressed_urls –use_domain_match –nouse_experimental_indyrank –use_experimental_spamscore –use_gwd –use_query_classifier –use_spamscore –using_borg

More at SE Watch.

Does the TechMeme Few Represent the Blogging Many?

Jeremiah takes a light-hearted look at whether TechMeme can be compared to a representative democracy.

It’s occurred to me that TechMeme, much like many democratic forms of government is actually a Representative Or Electorial Democracy–the spokespersons are elected (by links) to have a seat and speak their mind in the anointed forum. They often represent the voices of others (by linking out) and draw conclusions from within.

I certainly think my voice on TechMeme represents the cynical minority (most of the time), but it’s an interesting comparison. TechMeme certainly does a good job of conveying the general consensus of bloggers – just by reading TechMeme, you can ascertain whether a news story is considered positive or negative.

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Smarter.com Launches New Shopping Search Engine

Smarter.com today launches a new look online shopping search engine. As part of the re-launch, Smarter also plans to start crawling the web and indexing product listings as a compliment to its existing paid advertisers.

ClickZ has additional details, including…

With Smarter.com’s new comprehensiveness comes an increased emphasis on soft goods, such as clothing. For those categories, the company has created a clustering technology to allow users to narrow searches by attributes such as brand, color, fabric and fit. Smarter.com believes allowing people to narrow results will result in advertisers receiving more qualified leads.

Smarter.com is a client of Fortune Interactive.

ARF Plans Online Advertising Guide

MediaPost reports the Advertising Research Foundation is planning to publish a new guide to online advertising, designed for brand managers new to the web, this November.

The publication, “The Online Advertising Playbook,” is designed to be “a go-to guide for advertisers and their agency partners who are seeking to get maximum benefit out of the Internet,” said Taddy Hall, one of the authors. Hall, chief strategy officer at the ARF, added that the book is geared toward “brand marketers eager to tap power of Internet, but who have shied away because of lack of confidence in how to use the medium.”

The 320-page guide will include interviews and case studies.

Metacafe Gets $15 million to Battle YouTube et al

Being over 30, I’m not quite as hip as I used to be, so forgive me for never hearing about MetaCafe until today.

Apparently it’s one of the top 100 sites in the world and has been streaming 280 million videos a month. Unfortunately, my lack of awareness may be indicative of why the company just raised $15 million to try and compete with YouTube, Google Video etc.

Full story at Mashable.com.

Google Ready to Battle Broadband Providers

If broadband providers such as AT&T and Verizon get their way and are able to charge more to carry unaffiliated content or guarantee connection speeds, look for Google to keep a close eye on them, so reports Reuters.

Google is just one of dozens of net companies hoping the government will take action to preserve what is being called “Net Neutrality”. Recent attempts to protect net neutrality were narrowly rejected and this has caused Google’s Vint Cerf to fire a warning-shot across the bow of broadband companies.

If the legislators … insist on neutrality, we will be happy. If they do not put it in, we will be less happy but then we will have to wait and see whether or not there actually is any abuse…If we are not successful in our arguments … then we will simply have to wait until something bad happens and then we will make known our case to the Department of Justice’s anti-trust division,” he said on Tuesday.

Dear Google, You’re Giving Me A Headache

By Al Scillitani

Dear Google,

My head hurts. Almost everytime I log into an adwords account something has changed. I knew when I decided to enter the search marketing field over 5 years ago things would continually change. I found search engine optimization and paid search to be to interesting. I knew it would be a challenge to keep up with changes, but this is crazy.

How is a single adwords account owner supposed to keep up with all your changes? It is hard enough for a full team of specialists nevermind the small business owner that is maintaining their own adwords account. Just when I think I am all caught up, more news comes out about another new feature, tool, format, etc… or I log in and there it is. Oh my head!