Which SEO Brain Do You Use?

Robin Nobles has launched a new blog that helps those SEOs who are “right-brain” challenged, find their creative side.

The new site is called The Idea Motivator, and this is how Robin describes it…

The Idea Motivator is where creativity explodes into content and link popularity. It’s using the right side of the brain to think of new content ideas…However, by nature, SEOs and techies are left-brain people. Because I’m a writer, I tend to think more with the right side of my brain.

For those of you who are neither right- or left-brained, may I suggest a career change? ;-)

InfoSpace Restructures Mobile Business, 250 Layoffs

Not all news in the mobile space is positive. ClickZ is reporting Infospace is having to layoff 250 employees after losing a large partnership deal.

Beginning this week and continuing into next year, the company plans to eliminate 250 positions, mainly in its mobile content business. The company announced last month that Cingular, its largest ringtone distributor, would begin to enter licensing agreements directly with record labels instead of using InfoSpace as a middleman.

Channel Sponsors

Ask.com Launches Mobile Optimized Search

Ask.com has launched Ask Mobile Search, a web search service aimed at cell phone users, according to CNET.

Ask Mobile Search features navigation shortcuts to minimize keystrokes and provides direct access to key search categories on the home page, like directions, image search, business listings, maps and weather.

Yahoo, Google and MSN have all recently launched mobile search options. Ask.com plans to offer the service without ads – at least for the time-being.

Mobile Ads Continue to Grow

ClickZ reports on the continued growth of mobile advertising.

In particular…


Available since last week, the newest mobile listings feature from Citysearch allows users to request listings by sending a keyword such as “plumber” and a zip code or geographical location via text message to short-code “CS411″. In response, users receive up to four individual text messages, each featuring one business listing followed by an advertiser message from the current sponsor.


In the future, WhitePages.com expects to serve ads from multiple advertisers at once. “We’re in the preliminary stages,” continued Netelenbos. “I suspect it ramps fairly quickly.”

Third Screen:

According to Third Screen’s COO Jeff Janer, the firm has signed deals with three other content providers and is in talks with six more…Third Screen enables its mobile service partners to offer banners and other display ad opportunities to their publisher clients.

Google Launches Docs & Spreadsheets

TechCrunch has details of Google’s rollout of Docs & Spreedsheets – the offspring of Google Spreadsheets and Writely.

This is not a deep product integration, but it is another shot across the bow of Microsoft Office…The new site shows all of a user’s writely and spreadsheet documents in a single list, but integration goes no further for now.

Airport Awaits…

Just a heads-up that blogging will be light Wednesday as I have a client trip to Tampa. Amuse yourselves while I’m gone. :-)

New Weekly Prize Added to SEM Scholarship Contest

I’m delighted to announce the addition of a new weekly prize, as part of our Search Engine Marketing Scholarship Contest.

Kim Krause Berg of The Usability Effect, has graciously offered to provide each of the four weekly finalists with a copy of “Please Ring Bell For Service“, an 80-checkpoint guide to making your web site user-friendly.

No search marketer is complete without the skills needed to help clients convert new visitors! The prize will be the perfect accompliment to the copy of “Search Engine Optimization: An Hour a Day” we’re already giving away to the weekly winner.

Submit your entries for this week’s contest and you could be our next finalist for the $5,000 grand prize package. Send your entry to scholarship AT marketingpilgrim.com.