Google Analytics’ Brett Crosby Reveals All

Ok, so Google Analytics’ Brett Crosby doesn’t exactly reveal “all”, but he does share some interesting insights in this interview with Avinash Kaushik.

Snippets include…

One of the biggest challenges facing the industry right now in my opinion is getting the right data to the right people at the right time. Some companies are great at using the data, but far too often there is only a small handful of people who use this data regularly.

A reminder of how you can use GA in your SEO efforts…

Google Groups Gets Much Needed Facelift

If you thought the interface at Google groups was something that only a mother could love, your were not alone – Google agreed with you.

That’s why the company has announced a fresh new look for Google Groups. Here’s the scoop from Brett Lider, User Experience Designer, Google Groups…

One of the things I’m happiest with in the beta version is the new design for individual groups. It’s cleaner and simpler, and yet manages to integrate a lot more features. Group owners can now create a welcome message, upload a group logo and customize your fonts and colors. You can make your group your own, in other words — something you had been telling us you really wanted.

Looks good to me.

Channel Sponsors

Google Code Search Indexing Proprietary Code?

CNET reports Google has launched a new web site, Google Code Search, which will allow programmers to search billions of lines of code.

The service, conceived by the Google Labs early technology group, will crawl publicly available code, most of which is made available through open-source projects. The search and indexing covers code on Web pages and code that resides in compressed files, said Tom Stocky, a product manager at Google.

Google hopes the service will be used only by students and serious programmers, looking for open source code. However, one of the quotes from Stocky, set off a small alarm bell in my head.

“Most of the code is open source so you can reuse it.”

Podzinger to Start Showing Targeted Ads

Podzinger is launching a new ad service that will show video ads based on search queries entered and the content being viewed, reports ClickZ.

Now, when content owners submit content to be indexed in PodZinger’s search engine, they can choose to join the advertising program and share in the revenue generated from ads. Ads will only be shown on content from its co-brand partners or from content owners that have opted in to the advertising program.

The ads will be between 10 and 15 seconds in length and will be shown prior to the start of the chosen video clip.

JumpTap Gets $22M to Push Mobile Search Offering

Mobile search provider, JumpTap, just received $22 million in Series C funding, led by Valhalla Partners.

“JumpTap is a very exciting company with a brilliant product offering for wireless carriers and advertisers. They have an exceptionally qualified management team who has established carrier relationships and a broad pipeline of additional mobile carrier deals in North America and Europe,” said Arthur J. Marks, general partner at Valhalla Partners and former board member of

Google Developing Political BS Detector?

Google’s Eric Schmidt hints at a new product offering from Google – a politician bull-sh*t detector.

Politicians have yet to appreciate the impact of the online world, which will also affect the outcome of elections, Schmidt said in an interview with the Financial Times published on Wednesday.

He predicted that “truth predictor” software would, within five years, “hold politicians to account.” People would be able to use programmes to check seemingly factual statements against historical data to see to see if they were correct.

Apparently is uses a complex algorithm that checks past historical facts, voice inflexions, and any faint odors originating from the direction of the politicians mouth. ;-)

Why Google is Safe from Trademark Infringement on AdWords

Just finished reading Eric Sinrod’s analysis of why a judge decided in favor of Google in a law suit filed by Rescuecom.

Here’s Sinrod’s take on why the judge allowed Google to continue to accept bids on trademarked terms…

…Judge Mordue accepted all of Rescuecom’s alleged facts as true and yet still found that none of these alleged facts established trademark use by Google…he came to this conclusion, in part, because “there is no allegation that (Rescuecom’s) trademark is displayed in any of the sponsored links about which (Rescuecom) is concerned.”

“There is no allegation that (Google) places (Rescuecom’s) trademark on any goods, containers, displays or advertisements, or that its internal use is visible to the public,” the judge concluded.