The Psychology of SEO

By Rob Stevens.

Search Engine Optimization (SEO) is kind of a strange world. The entire practice is not much more than a series of web “best practices�? and some old wives’ tales about how to increase your search ranking. It’s full of acronyms and colorful personalities, but what it’s not is a book of rules; partly because the search engines are constantly changing, but also because people are fickle, and what’s popular one day could be gone the next.

In recent discussions about the kind of education someone in the SEO field should have, amongst all the talk of MBAs and on-the-job education, not once did anyone ever mention the one area that would probably be the most useful to a marketer focused on search engine results: Psychology. I’m not saying that companies need to start hiring people with doctorates to run their website, but a couple of classes in basic psychology (or even some textbooks) should give valuable insight into what makes people tick.

The SEO Article You Shouldn’t Read

By Nick Urbani.

This may not be what you want to hear, but your tricks, tips, and techniques do not matter. Even if you all like to sport your white hats, your ace-in-the-hole top-secret tactic is useless. Lets be honest with each other–its ok no one’s listening. Your newly discovered SEO trick isn’t really earth shattering or even ground breaking. Is there anything really new to SEO?

The long-term profitability of any individual SEO will always rely on the innovation of strategy. All of us could throw tactics and tricks at our clients, but a coherent, forward looking strategy is what it takes to win. To be the best you must have a strategy that avoids becoming obsolete by continuously creating the new.

Channel Sponsors

Glossary of a new Paradigm

By Aaron Pratt.

New terminology is making our online advertising metrics world a whole new kind of economy. This vibrant economy surely will result in progress on a global scale; exactly what the industrial revolution promised for the peasant economy nations of the 19th and 20th centuries:

click-through rate (CTR)

The expressed average in “percentage per hundred�? for ad impressions that once clicked arrive at the destination site. The CTR does not measure people who failed to click yet arrived at the destination site later on as a result of seeing the ad. For this reason, many researchers tend to see this as a measure of the immediate response to an ad, rather than the overall response. In cases where no visual information is available from the ad itself however, CTR is then equal to the overall rate.

How Much Are We Worth?

By [removed at author’s request].

I love the internet. I just celebrated my 22nd birthday last week, and I already make more money than I know what to do with. I’m not trying to win this contest, because I’ll be at SES regardless, I’ve already bought Aaron’s book, and I have plenty of great research tools. Besides that, there is shortage of good SEO’s in the industry and I would really like to see someone with great potential but little resources go on to benefit from this contest.

I am writing this to the judges as more of a wake up call. You are all worth much more than you selling yourselves for. You have great brands, you are recognized, accomplished, and have a good track record. Fortune 1000 Companies, CEO’s, and decision makers all across the country have no idea how we do what we do, but they know that they need it. They need it bad.

How to Weather Search Engine Algorithm Shifts well

By Steve Petersen.

Spiders are fickle; humans are not. Well, when it comes website preferences that is.

Search engines frequently shift or tweak their algorithms in order to offer more relevant results for their clients — human beings. While most of search engine optimization efforts cater to search engine spiders through attention to various types of links, site structure, IP address characteristics, and the like, focusing on their web surfers instead will allow any optimization effort to weather any shift or tweak well.

Granted, human on-line preferences do evolve, but they always demand quality content, attractive and clean design, logical navigation, and a superb user experience. Besides search engines are moving towards tracking user behavior as an integral part of their ranking schemes; thus, fine tuning a site with more consideration to homo sapien tastes rather than to digital arachnid druthers makes sense in the long run.

Official Google Blog Hacked, How Secure is Blogger?

While you were enjoying your weekend, the Official Google Blog was hacked and fake post uploaded.

A bug in Blogger enabled an unauthorized user to make a fake post on the Google Blog last night, claiming that we’ve discontinued our AdWords click-to-call test. The bug was fixed quickly and the post removed. As for the click-to-call test, it is progressing on schedule, and we’re pleased with the results thus far.

TechCrunch has a screenshot of the post.

I’m happy for Google, that they caught the offending post and removed it, but where does that leave the rest of us? Has the security flaw now been fixed? Should other Blogger users be concerned that their blog could be hacked too?

Welcome Search Marketing Standard!

I’d like to introduce the Search Marketing Standard magazine as the newest sponsor of Marketing Pilgrim.

If you’ve not already signed-up for the industry’s only dedicated print magazine, you should head over there and subscribe immediately! ;-)