Interestingly, Google serves-up the ads at the end of the videos and the service will allow viewers to watch premium content for free.
How it works:
1. Advertisers select and bid to sponsor individual videos.
2. The winning bidders for each video are promoted in three ways:
- The ability to run a 15-30 second post-roll video ad
- Persistent branding while the video is playing through a text and icon above the video player
- A listing on the sponsored videos page