What the heck is “authentic media”?
Seriously, what does that phrase conjure-up in your mind. I’ll guarantee that until you read below, your interpretation of the above phrase will be different from the guy next to you.
“Authentic media” is the cute name that many bloggers are trying to convince us is a better alternative to “consumer generated media” or “user generated media”. What’s wrong with “consumer generated media”? It does exactly what it says on the tin!
I don’t like “authentic media” at all. And do we think we’re going to get much help from the already labelled “mainstream media”? Don’t you think they might want to lay claim to the “authentic” prefix?