Podzinger to Start Showing Targeted Ads

Podzinger is launching a new ad service that will show video ads based on search queries entered and the content being viewed, reports ClickZ.

Now, when content owners submit content to be indexed in PodZinger’s search engine, they can choose to join the advertising program and share in the revenue generated from ads. Ads will only be shown on content from its co-brand partners or from content owners that have opted in to the advertising program.

The ads will be between 10 and 15 seconds in length and will be shown prior to the start of the chosen video clip.

JumpTap Gets $22M to Push Mobile Search Offering

Mobile search provider, JumpTap, just received $22 million in Series C funding, led by Valhalla Partners.

“JumpTap is a very exciting company with a brilliant product offering for wireless carriers and advertisers. They have an exceptionally qualified management team who has established carrier relationships and a broad pipeline of additional mobile carrier deals in North America and Europe,” said Arthur J. Marks, general partner at Valhalla Partners and former board member of Advertising.com.

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Google Developing Political BS Detector?

Google’s Eric Schmidt hints at a new product offering from Google – a politician bull-sh*t detector.

Politicians have yet to appreciate the impact of the online world, which will also affect the outcome of elections, Schmidt said in an interview with the Financial Times published on Wednesday.

He predicted that “truth predictor” software would, within five years, “hold politicians to account.” People would be able to use programmes to check seemingly factual statements against historical data to see to see if they were correct.

Apparently is uses a complex algorithm that checks past historical facts, voice inflexions, and any faint odors originating from the direction of the politicians mouth. ;-)

Why Google is Safe from Trademark Infringement on AdWords

Just finished reading Eric Sinrod’s analysis of why a judge decided in favor of Google in a law suit filed by Rescuecom.

Here’s Sinrod’s take on why the judge allowed Google to continue to accept bids on trademarked terms…

…Judge Mordue accepted all of Rescuecom’s alleged facts as true and yet still found that none of these alleged facts established trademark use by Google…he came to this conclusion, in part, because “there is no allegation that (Rescuecom’s) trademark is displayed in any of the sponsored links about which (Rescuecom) is concerned.”

“There is no allegation that (Google) places (Rescuecom’s) trademark on any goods, containers, displays or advertisements, or that its internal use is visible to the public,” the judge concluded.

Google Gadgets for Your Web Site

Google’s opened up its “Gadgets” to allow them to be added to any web site content.

You can now use Google Gadgets to make your webpages even more interesting and useful to your visitors. For instance, you can add your city’s current temperature or a quote of the day to your own page. Just pick the gadget you want from our directory of “Google Gadgets for your webpage,â€? customize that gadget, and copy-and-paste the HTML into your page’s source code.

Mainstream Media Preferred Over Blogs for Breaking News

ClickZ reports on a LexisNexis survey that polled consumers on where they go to get the latest news.

The study finds half of consumers turn to network television for breaking urgent news, 42 percent rely on radio, about a third look to local newspapers or cable news outlets, and a quarter use the Internet sites of print and broadcast media. Blogs, Internet user groups and chat rooms are a source of immediate news for only 6 percent of consumers.

Of course, the survey doesn’t include details of how many “breaking news” stories start at a blog or forum, before being picked-up by mainstream media. So, while consumers may not turn to blogs first, you can bet that your NBC or Wall Street Journal journalist does! ;-)

Yahoo Sponsored Search Now on Cell Phones

Yahoo has just announced the beta launch of sponsored search results on the company’s Mobile Web service in the USA and UK.

With the beta launch, Yahoo is only offering the service to a limited number of advertisers. According to Yahoo…

Consumers will be able to click on the sponsored search results to go to the advertisers’ mobile web site or a landing page to get more information about the advertisers’ offerings, including the ability to call the advertiser. As the beta phase progresses, Yahoo! will work to expand the number of participating advertisers.