CNET Accepting Google Misinformation, Apply Now

CNET always treads on dangerous ground when it invites biased writers to contribute articles. Hey, I’m not naive, bias exists everywhere, but Steve Johnson does a particularly great job of showing the world just how biaised he is, with his article criticizing Google for lack of personalization – personalization happens to be the focus of Steve’s company (shock, horror!).

So, with that in mind, Steve offers up his thoughts on what Google needs to do, in order to offer greater personalization in its search results. Some good ideas are there, but they’ve been on people’s wish-list for years.

Lastly, maybe CNET should do a better job in screening its contributors. If Steve can make this wildly inaccurate statement…

New Bloggers Join Marketing Pilgrim

You’ll notice some new faces around here over the next few weeks as Marketing Pilgrim adds new blog posters. You’ll have already seen some posts from Fortune Interactive’s Ben Wills and today we add Al Scillitani to the list.

Al’s an expert in too many search marketing fields to list, but he’ll likely focus on paid search.

Look for more new contributors soon. ;-)

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Google Answers Not The Way to Get Google Secrets

Looking for some inside info on how Google works? Don’t try using Google Answers to get the inside scoop. Google Blogoscoped reports Google recently removed one question that asked “What percentage of Google searches are contextual?” Why?

According to an official response from Google…

Questions about Google, Google Search, and search engine optimization are not allowed because Google Answers researchers are not employees of Google. Researchers don’t have access to any “inside� information. The information they do have access to is available for free on the Google help pages or by writing to Google support.

So what if I posted a question about Yahoo’s algorithm? Would they remove that for the same reason? I very much doubt it. Let’s try posting the same question at Yahoo Answers and see if Yahoo allows the question.

Set Your Time Zone in Adwords by July 30

You have until July 30 to set your time zone in your Google AdWords account. You should definitely take advantage of this option if you are using their new Day Parting tool.

When you created your Google AdWords account, the account automatically defaulted to Pacific Standard Time. According to Google, “Your time zone determines the official “working day” for your AdWords account.” In otherwords, if you are in the Eastern Time Zone and set your account to be off from 6pm to 9am, your account will actually turn off 9pm est and will turn back on 12pm est.

Adobe Offers Google Toolbar

You can now download the Google Toolbar via Adobe, according to the Google Blog.

As a part of the agreement, Adobe and Google today will launch availability of the Google Toolbar with downloads of Adobe’s Macromedia Shockwave® Player. The Google Toolbar will now be offered as part of the Shockwave Player installation process for Internet Explorer on Windows. Under the terms of the agreement, the Google Toolbar will also be offered as part of other Adobe product installations in the future.

Google Launches Cost Per Action Model for AdSense

Reports are surfacing that Google is offering a new CPA model for AdSense publishers.

I’m not an AdSense user, so perhaps someone else can answer the following question. Will Google share the CPA value for each advertiser? They don’t currently share the CPC with AdSense publishers, but surely, if you intend to select ads to show on your web site, you’ll need to know how much per action an advertiser is willing to pay.

And, where are the advertisers coming from? Which advertisers are testing this CPA network?

Google Still Dominates But Yahoo Ready to Battle

While Nielsen NetRatings shows Google continues to dominate search share, Yahoo and MSN both grew their share by a greater percentage than Google.

…Yahoo handled 23 percent of searches in May, answering 34 percent more queries than it did last year. Microsoft’s MSN Search was third, handling 11 percent of internet searches in May. MSN gained the most ground, however, increasing the number of queries it processed by 42 percent.

Google still handles 49% of searches and grew its share by 32%, so it’s still dominating the market. However, Yahoo execs believe the search engine race has only just begun.

“We’re three steps into a marathon,” said Bradley Horowitz, Yahoo’s vice president of product strategy.